Digital Marketing Trends

This year has been marked by such important moments as implementation of the new Data Protection Act (GDPR), the effective application of Mobile First Or the Boom of stories on social networks.

6 New Digital Marketing Trends

1. Personalized content

Personalization is a growing trend. Users are increasingly digitally mature, and not only have we become familiar with the fact that we are presented with content or our actions are assisted (for example, we start to perform a search and it appears completely), but we also expect that to be the case. In this way, the more relevant we are to the user, the more satisfied they are and it will be easier to attract their attention or to have an appropriate impact on their stage of the customer journey.

This is clearly manifested in the announcements: the more personalized they are, the better impact and conversions we will have.

2. Fast content & UX 

La speed to obtain answers, content or information What we need means that, now more than ever, speed, usability and relevance are 3 primary factors when it comes to digital. We wait less and less to get information: we want it in a way swift, and also that it is of quality. Google has realized this, which is why it has been implementing the Featured Snippets: Users who want specific information often should not even visit a website. The customer service experience must also be fast: the use of the Chatbots it makes it easier for users to get their answer at the desired time.

On the other hand, the link between the user experience design and marketing must be increasingly strong: teams must complement each other and work as a team.

In addition, the commercials in video format should be brief, because capturing the attention of users for many seconds is difficult.

3. Micro-influencers

Influencer marketing isn't anything new. What it may be is the concept of micro-influencers. Not only brands that can afford large influencers should carry out influencer marketing actions: small companies can do it with smaller influencers, segmenting the target well and launching more personalized and trust-based content.

4. Stories, IGTV & vertical screen

Video and streaming was already a trend in 2018; however, the use of stories is increasing, so brands must take this into account and take advantage of it, either on their channel or on that of third parties.

El Using the vertical screen - “vertical screen” - will become more and more frequent, and stories are part of the reason. We will be watching the Evolution of streaming platforms: Instagram launched IGTV in June, although so far it hasn't been as successful as expected.

5. Graphic design

As they say in the Shutterstock blog, we are returning to the era of Madison Avenue, in the sense that illustrations. In digital content, the use of vector images and illustration is once again a trend.

In terms of graphic design trends, this 2019 will be the minimalist colorful images, the use of two colors, the colors metallized, among many others.

Images that look like Authentic, taken from the mobile phone, not too professional or out of stock. There will also be a trend dynamic images. In branding, they will wear contrasting and vivid colors.

6. Micro-moments, stages of the customer journey

We talk about this when we talk about mobile content, but it's a concept that we should review as marketers: Are we taking into account micro-moments in the customer journey of our Buyer Persona? Mobile phone use continues to grow, and Understanding micro-moments What the user goes through will give us the opportunity to analyze their customer journey in relation to our digital content.

Even in marketing for B2B companies mobile phone use is growing.

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