Update 2025: Digital Product Passport (DPP)

The European Union move towards a more sustainable and circular model with the implementation of the Digital Product Passport (DPP).

This new regulation requires companies to provide structured, digital and accessible information about their products throughout their lifecycle.

By integrating DPP into their processes, companies they face technological challenges and adapt to new standards. In this scenario, tools such as product information management (PIM) systems they play a key role by centralizing, automating and keeping the required information up to date.

The purpose of this article is to gather all the information available so far in 2025 about the DPP, including the first sectors affected, the key dates of application, the technical requirements, the technologies involved and the recommended strategies for their compliance.

What is the DPP

Digital Product Passport (DPP) It's a digital identity which accompanies the products, components or materials that are marketed in the European Union.
Its function is improve transparency, sustainability and traceability of these elements, and so accelerating the transition to a circular economy

The DPP will include information such as:

• Origin of the product and raw materials.
• Composition and materials (including hazardous substances).
• Environmental impact and carbon footprint.
• Regulatory compliance documentation.
• Instructions for use, repair, recycling and disposal.

This information is stored and accessed through technologies such as product information management (PIM) systems.

The DPP not only facilitates regulatory compliance, but also helps consumers and authorities to make more informed and responsible decisions.

Objectives of the digital product passport

The main objectives of this regulation are:

• Sustainability: promotes durable, repairable and recyclable designs.
• Transparency: ensures electronic access to product information along the entire value chain.
• Circular economy: facilitates reuse, recycling and waste reduction.
• Legal Compliance: aligns products with the Ecodesign Regulation (ESPR).
• Data Security: Protects the integrity and privacy of information.

Key implementation dates

To meet the DPP deadlines, the quality of product data is key.
It's not just about collecting information, but about ensuring that the data is complete, accurate, structured and accessible.

In addition, the technology must be prepared. Systems such as PIM allow you to centralize and keep information in accordance with regulatory requirements.

The sooner this digital change begins, the smoother the transition will be.

Below are the main dates and stages planned for the implementation of the DPP in the European Union:

First sectors impacted by the DPP

The DPP will first affect the sectors with the largest environmental footprint. These industries will need to adapt significantly to meet the new requirements of traceability and sustainability.

Among the prioritized sectors are: electronics, textiles and footwear, batteries, metals and construction.

These industries are required to provide accurate digital information about:

1. The origin of the materials used
2. The environmental impact
3. The possibilities for repair, reuse or recycling
4. Regulatory compliance

Below, we show you an informative table with the sectors and the estimated dates of application of the DPP for each one.

Technical requirements and business readiness for the DPP

To comply with the regulations of the Digital Product Passport, companies must ensure that their products integrate standardized technical elements.

Each digital product passport must include:

1. A unique identifier linked to machine-readable data systems, such as QR codes, RFID tags or blockchain technologies.
2. Information aligned with international standards, such as ISO/IEC 15459:2015, which regulates identification and traceability.
3. Structured, interoperable and accessible data, ready to be consulted by consumers, authorities and market agents.
4. Required Information on product safety, repair possibilities, recycling processes and end of life.

Recommendations for companies: How to prepare

To effectively adapt to these regulations, companies must act proactively in several key areas:

1. Digitize existing product data, including raw materials, certificates, carbon emissions and other relevant information.
2. Implement a product information management (PIM) system) that centralizes data and facilitates its updating and distribution.
3. Collaborate with suppliers and supply chain partners to ensure full traceability of the product.
4. Investing in enabling technologies, such as RFID systems, blockchain solutions and interoperable platforms.
5. Adopt international data standards, such as the ISO/IEC 11179 standard, to ensure consistency and compatibility between systems.

Why act now

Although compliance with the DPP will be progressively mandatory, anticipating its implementation offers strategic advantages. Among them, the possibility of achieving a seamless compliance, avoiding haste, errors or last-minute sanctions.

In addition, positioning yourself from the start in line with European requirements makes it easier to access to the market, reinforces the competitive differentiation and transmits a brand image transparent and responsible.

Early preparation also allows reduce operating costs, thanks to more efficient document management and automated processes. And, by strengthening traceability, companies improve quality control and generate greater trust between customers and partners.

Preparing now is not only a prudent step, but also an opportunity to innovate, improve internal processes and lead the transition towards a more circular and digital economy.

Technologies used in the DPP

El Digital Product Passport (DPP) plays a key role in integrating relevant information throughout the product lifecycle. For this purpose, it relies on advanced digital technologies which contribute to improving sustainability and promoting the circular economy.

The implementation is based on tools that allow collect, structure and share information in an efficient and secure manner across the value chain. Among the main technologies used are:

• QR Codes: allow users to scan the product and directly access its digital information.
• Digital links: they facilitate online access to product data support from any device.
• RFID tags: they allow automated reading and tracking along the logistics chain.
• Blockchain: ensures data integrity and traceability, especially useful in sectors with complex requirements.
• PIM systems: essential for manage large volumes of information of the product in a structured and centralized way.

PIM and DPP

Although all of these technologies play a specific role in the architecture of the DPP, the PIM is positioned as the backbone of regulatory compliance.

A PIM system allows companies to:

• Centralize all product information from a single reliable source
• Structuring the data according to standards such as ISO/IEC 11179 or ISO/IEC 15459
• Ensure the consistency and updating of data in real time
• Facilitate interoperability with external platforms, regulatory systems and traceability tools
• Automate information distribution on different channels, including the generation of digital passports compatible with European requirements

Thanks to the PIM, companies not only meet the requirements of the DPP, but also improve their operational efficiency, reduce errors and generate greater trust between consumers and business partners.

DPP outside the European Union

Although the DPP is an initiative promoted by the European Union, its impact transcends the borders of the continent. This effort is part of a larger strategy whose objective is to achieve a circular economy in Europe by 2050, aligned with the European Green Deal and the block's climate objectives.

This means that any product that enters the European market must have a DPP in accordance with the sustainability standards defined by the EU, regardless of the manufacturer's country of origin. In practice, this makes the DPP a new international standard for product traceability and transparency.

The initiative not only promotes greater regulatory harmonization at the global level, but it also sends a clear message to international markets: Anyone who wishes to operate within the European market must comply with the principles of sustainability, circularity and access to information.

Business opportunities with the DPP

Beyond regulatory compliance, the DPP opens new business opportunities. Improve the operational efficiency, promotes innovative circular models and strengthens the environmental commitment of brands.

For the SMEs, can be a challenge in terms of resources and training, but it also represents a long-term competitive advantage.

In addition, by becoming a international standard, the DPP will be relevant to any producer outside Europe who wants to access the European market.

Impact on the circular economy

The DPP improves product traceability and transparency. It makes information about its life cycle and its environmental impact available to all market players.

This approach facilitates responsible decision-making and helps optimize production processes, reduce the ecological footprint and minimize the exploitation of natural resources, as well as the energy and water consumption.

Together, the DPP promotes the transition to a more efficient and sustainable economic model.

Competitiveness and sustainability

The digital product passport also increases the transparency in the supply chain, which facilitates compliance with sustainability regulations and improves the effectiveness of audits.

In addition, it allows managing the entire life cycle of the product in a structured way, encouraging practices such as reuse, repair and recycling.

Thanks to the data generated, companies can identify areas for improvement in sustainability, including the analysis of the carbon footprint and energy consumption, which reinforces both their competitiveness and their environmental commitment.

Prepare your company for the DPP

With adequate preparation, the DPP not only avoids risks of sanctions or delays, but also open the door to new markets, to more aware consumers And to a more efficient management of internal processes.

Implement suitable systems such as a PIM, structuring data according to international standards and working collaboratively in the supply chain are key steps to successfully adapt.

In Novicell, we have experience accompanying companies in the organization, structuring and automation of their product data. If your organization is planning its adaptation to the DPP, we can help you find the right solution.

Contact us for an initial evaluation with our specialists.

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