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The Challenge
European House of Beds, known for its innovative bed solutions, faced a significant challenge due to the exponential growth of its business. The complexity and volume of product data became overwhelming, leading to inefficient processes and order errors.
The need for digital transformation became evident to maintain quality and efficiency in production.
Solution
In collaboration with Novicell, European House of Beds embarked on a Complete Digital Transformation. The approach encompassed the creation of a B2B eCommerce and the implementation of a PIM solution.
The key to this strategy was the rationalization of processes, achieving a significant reduction in the time needed to create new product series, from more than 70 hours to less than 2 hours.
El B2B eCommerce, designed to be scalable and included a product configurator, allowing customers to order new product ranges autonomously.
The introduction of “product recipes” intelligent minimized order errors, ensuring accurate product configurations and optimizing internal processes.
La Dynamic integration between the PIM solution, eCommerce and Microsoft Dynamics AX (ERP) provided a complete platform and consistent for managing product data, financial processes and the customer experience.
Results
- Time savings: An impressive 97% savings in the time needed to create new product lines, significantly improving operational efficiency.
- Operational Efficiency: More than 4 million components are efficiently managed in the PIM system, improving inventory management and other internal processes.
- Customer Self-Service: B2B eCommerce empowered customers to set up and place orders autonomously, reducing dependence on customer service.
- Fast onboarding: The time needed to register a new customer was reduced to a single step, speeding up onboarding and improving the customer experience.
- Competitive Advantage: Digital transformation became a Competitive Advantage, positioning the European House of Beds.
“Our new digital configuration changes everything for us. We have a new, digitalized business: European House of Beds 2.0. Digital configuration is a competitive advantage for us.” - Mathias Lundquist, Head of Digital Transformation.
This success demonstrates how the implementation of a PIM solution together with a comprehensive digital strategy can catalyze a complete and sustainable transformation in the era of business digitalization.