SEM and PPC Agency in Barcelona for B2B companies

We manage paid campaigns for companies with long sales cycles and low monthly search volumes. The challenge here isn't spending more; it's ensuring every euro brings in a real opportunity rather than an empty form. We have previously generated over 2,000 leads in ten months.

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Oficina moderna con varias personas trabajando en escritorios con computadoras y pantallas en un espacio amplio y luminoso.

What you gain with a SEM and PPC agency

  • You know the return on every euro spent. Constance Hotels & Resorts increased its ROAS by 1,050% and grew conversions by 80% in twelve months.
  • You get leads, not just traffic. In Joyería Marcos search and social campaigns, combined with organic efforts, increased total leads by 109%.
  • Expand into new countries without multiplying your team. Renolit Alkorplan operates in five markets and four languages, with native specialists in each one.

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    How to know if you need paid campaigns

    Your product has low search volume, and when people search, your competition shows up. Organic traffic will come, but not this quarter.
    You are launching a product or entering a new country. You don't have months to wait for rankings, and paid search is the only way to get visibility from day one.
    You have traffic but no leads. Your website gets visits, but your sales team gets no opportunities.
    You are already investing and you don't know how much a lead costs you. Much less how many of those leads actually turned into orders.
    International SEM and PPC agency

    We are a Google Partner

    At Novicell, we are Google Partners. This certification guarantees that we meet the highest standards for running PPC campaigns on Google Ads. It also keeps us up to date with the latest news, beta versions, and much more.

    OUR PROCESS

    Your campaigns, step by step

    01

    We understand your campaign and your goals

    We start with what you want to achieve and what you have already tried: which campaigns you have, what budget you are working with, and what sales considers a good lead. With that, we set measurable goals and identify who needs to be reached at each stage. If the goals don't align with the budget, we tell you before we start.
    Deliverable: strategy with buyer personas, KPIs, and budget allocation by market and funnel stage.
    02

    We set up tracking before the ads

    We set up accounts, conversions, and full tracking before spending a single euro. We define with you which actions count as conversions and which don't, because the platform's optimization depends on that decision. Without that foundation, reports measure activity rather than business results.
    Deliverable: configured accounts and conversions, and a dashboard linking investment, leads, and cost per lead.
    03

    We execute and adjust based on data

    We activate the campaign based on who needs to be reached at each stage. We review daily and shift budget between markets and campaigns based on seasonality and performance. We adapt to how things evolve: if one market responds and another doesn't, the allocation changes that same month, not at the end of the year.
    Deliverable: monthly performance report and the budget decisions made, along with the rationale behind them.
    Generation of more than 2,000 B2B and B2C leads with a personalized digital strategy in 5 countries
    Real-world case
    Renolit Alkorplan

    Generation of more than 2,000 B2B and B2C leads with a personalized digital strategy in 5 countries

    Results

    • More than 2,000 leads generated in 10 months, with an average cost of 40 €/lead.
    • 100% business growth compared to the previous year at the global level.
    • Creating a custom dashboard for monitoring results in real time.
    • Significant improvement in the conversion rate of the landing pages and the website in all countries.
    See full case study
    PPC Testimonials

    Our clients

    Mathias Lundquist
    "For RENOLIT ALKORPLAN, Novicell has become a key partner in Paid Media. They combine methodology, strategic vision, and flawless execution. I especially value their analytical skills and constant support, which have allowed us to achieve measurable results and successfully scale our campaigns."

    Claudia Zirbi

    Global Digital Marketing & Marketing Italy at RENOLIT

    Why SEM and PPC matter to every department

    Here is how the day-to-day changes for each team when investment is directed toward the right customer:

    Sales

    Receive fewer, higher-quality contacts. When the campaign is optimized for opportunities rather than just form fills, the sales team stops filtering out junk and starts making calls.

    IT/Technology

    Measurement is no longer just a patchwork of tags. Conversions, CRM, and dashboards are fully documented and don't depend on whoever set them up two years ago.

    Piezas de rompecabezas rosas, lápiz, tijeras, pinceles, lata de pintura y escalera, con cartel que dice TEAM.

    Marketing

    You justify the budget with cost per lead and per market, not with impressions. At Renolit Alkorplan, that figure was €40, visible on a custom dashboard.

    Product

    The terms people pay to click on tell you which product has real demand and the specific words the market uses to describe it.

    Magalí Ferrari
    Magalí Ferrari
    PPC Lead

    The first step is defining what a qualified lead is

    "We don't start with the campaign. First, we understand your business and your market: who makes the purchasing decision, how long the cycle lasts, and what a qualified lead looks like for you. We align your investment with your business goals based on that, and only then do we build the campaigns."

    Jackeline Gonzales, PPC specialist
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    Alberto Cañas, Marketing Director
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    Raquel Blanco, PPC specialist
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    launch your campaign

    PPC FAQs

    Frequently asked questions about our Pay-Per-Click (PPC) service.

    CONTACT
    What types of paid advertising are there?
    There are many types of paid advertising. These are the most common:
    SEM, search engine advertisingAds in Google or Bing search results, which are pay-per-click (PPC): you only pay when someone clicks. This is the primary channel in B2B, where the buyer searches by technical reference or by problem.
    SMM, social media advertising. Ads on Facebook, X, Instagram, or LinkedIn. These are paid per click (CPC), per impression (CPM), or per conversion (CPA).
    Display. Ads on websites and apps, using the same payment models as social media.
    Video. Ads on YouTube and other platforms. These are paid per view (CPV), per click, or per conversion.
    What are the most effective paid advertising platforms?
    The best paid advertising platforms vary depending on the type of business and the target audience. Among the most effective and popular options are:
    Google Ads
    Meta Ads
    Amazon Ads
    LinkedIn Ads
    X Ads
    Youtube Ads
    Remember that it is crucial to develop a strategy aligned with your business goals. In B2B, Google Ads and LinkedIn Ads account for almost all effective investment, as they are the two platforms that allow for segmentation by job title, industry, and company size.
    What are the benefits of paid advertising?
    There are many benefits to paid advertising (Pay-per-click) in the digital world, including:
    -You can set up lead generation campaigns that start bringing in contacts in weeks, not months.
    -You can target your ads to people who are interested in your products or services.
    -You can measure the results of your advertising campaigns and see how they are performing.
    -You can achieve a positive return on investment (ROI) from your advertising campaigns.
    How much does it cost to hire an SEM/PPC agency?
    It depends on many factors and the needs of your business strategy. We propose a monthly retainer of hours. The number of hours varies based on the number of campaigns, business objectives, and your investment budget. Media spend is separate and is decided by you. We will advise you on the minimum monthly budget that makes sense for your sector, and when it doesn't make sense to start.
    Why choose Novicell over another SEM agency?

    We don't manage an eCommerce account the same way we manage an industrial B2B account, even though most agencies do. In B2B, search volume is low, and the costly mistake is broadening match types just to inflate volume. We work the other way around: fewer keywords, extensive exclusions, and a consistent budget.

    We are a Google Partner and manage campaigns across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.

    How can you make an impact in other countries with paid advertising?
    As an international SEM agency, the first thing we do is not just translate your Spanish campaign. From there, to make an impact in other countries with paid advertising, you can use the following strategies:
    -Choose the right advertising platforms.
    -Target your ads to a specific audience.
    -Use relevant keywords.
    -Create engaging ads.
    -Monitor your results.