More than a Spanish advertising and digital marketing agency, we are your partner in the world of Pay-per-Click advertising on Google and other platforms, serving the Spanish market and beyond.
With our expertise, we help grow your business through paid campaigns that increase visibility across multiple channels and markets.
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At Novicell, we are proud to be Google partners in Spain. This certification guarantees that we meet the highest standards for PPC campaigns on Google Ads in the Spanish market. It also keeps us updated with the latest news, features, and beta versions.
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The only thing your project has in common with the rest is that it doesn't look like any other. That's why our company advises you where, how and when to invest in managing PPC campaigns and advertising strategies, whether on Google Ads, Microsoft Ads, Meta Ads or other platforms, to boost your business.
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We start by setting clear, measurable goals. Our team works closely with you, providing both quantitative and qualitative data to help you make informed, data-driven decisions.
We focus on defining key performance indicators to ensure we’re all aligned.
With clear goals, the team stays aligned - and by team, we mean you too:)
At agreed intervals, we meet to review progress and share results—both quantitative and qualitative.
In the fast-paced digital world, constant adjustments are crucial. Together, we ensure the team stays aligned with your business goals.
Every achievement begins with the decision to take the first step
No two projects are the same ❄️. The first thing is to find an experienced partner who knows how to listen to you to understand your case and design a tailor-made solution.
Congratulations, you've found us!
Through an exploratory workshop, we analyze your business as if we were part of your company.
We want to understand your value proposition, who your ideal buyer persona is and to know your previous experience with paid advertising.
In addition, we discuss your objectives to ensure that they always guide our strategy.
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The analytical phase will allow us to obtain the first insights into the project environment.
We study the market, costs and opportunities. We analyze search trends in the industry, including how your competition acts and how you position yourself against them.
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Once we have all the necessary information, we will design in detail the paid campaign strategy that best suits your business.
We will define the advertising platforms and the type of PPC campaigns with which we want to promote your products or services.
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AIs won't replace humans, but they will make them more productive. With an emphasis on ethics, transparency and productivity, we seek to provide our clients with the highest level of efficiency and quality.
Paid advertising platforms like Google and others such as AdCreative.ai provide us with tools for creating visual content such as images and video with AI.
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ChatGPT allows us, through effective and tested prompts, to extract more data from campaigns and in a much faster way. In addition, we can expand our market and competition studies thanks to the information you provide us.
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Increased quality of the images, Smart cropping of photos and videos or generative resizing, all in real time, are some of the possibilities of working with Artificial Intelligence within paid advertising.
The best way to demonstrate our commitment and quality is through the experiences of our customers.
Iván Siliuto
Coordinator of IT development at Turismo de Tenerife
Pedro Eduardo
Digital Manager, STEEL GROUP
Alejandra Folgado
Marketing & Communications Director at Colliers
Carlos Seguí
Territorial Director of Business Development, QUIRÓN SALUD GROUP
Mireia Folguera
Communication Manager, INSTITUT MARQUÈS
Yolanda Agra
Digital and Communications marketing manager at Baxi
Viviane Gelpí Wenger
Director of Marketing and Communication at AGM Abogados
Tamara Navarrete
CMO at Beself Brands
There are many different types of paid advertising, but some of the most common are:
Search Engine Advertising (SEM): This is the type of advertising shown in search results from Google, Bing and other search engines. SEM ads can be pay-per-click (PPC), meaning you only pay when someone clicks on your ad.
Social media advertising (SMM): This is the type of advertising shown on social media platforms such as Facebook, X, Instagram, and LinkedIn. SMM ads can be paid per click (CPC), per impression (CPM), or per conversion (CPA).
Display advertising: This is the type of advertising shown on websites and apps. Display ads can be paid per click (CPC), per impression (CPM), or per conversion (CPA).
Video advertising: This is the type of advertising shown in videos, such as those shown on YouTube, Facebook, and other websites. Video ads can be paid per view (CPV), per click (CPC), or per conversion (CPA).
Email marketing: This is the type of advertising that is sent to people through their email inboxes. Marketing emails may contain advertisements for products or services, as well as information about special offers and discounts.
The best paid advertising platforms vary depending on the type of business and the target audience. Among the most effective and popular options are:
Remember that it's crucial to develop a strategy aligned with your business objectives.
There are many benefits of paid advertising in the digital world (Pay-per-Click), including:
It depends on many factors and the needs of your business strategy. We suggest that you hire a monthly hours pack. The number of hours varies based on the number of campaigns, business objectives and investment budget.
To create a successful paid or pay-per-click advertising campaign, it's important to follow some tips, such as:
To impact other countries with paid advertising, you can use the following strategies:
•Choose the right advertising platforms.
•Target your ads to a specific target audience.
•Use relevant keywords.
•Create attractive ads.
•Monitor your results.
1. We create a personalized strategy
At Novicell, we listen to you. Thanks to our analysis tools, we will define together your business objectives, your target audience and your market to implement an SEM strategy tailored to you: from budget management to the creativity of advertising texts.
2. We improve your landing pages
We're going to optimize campaign landing pages to maximize conversions. So that a user can become a customer.
3. Continuous optimization
We monitor daily and manage your campaigns, adapting the budget according to needs and providing continuous improvements. We ensure that your campaigns work optimally, every time.
4. We analyze the results
A correct reading of the data is the key to boosting your campaigns: we share performance reports where you can see the performance results of your ads. At Novicell we are transparent: you will always have complete control and visibility of your campaigns and results.
