Web & App Analytics Agency in Spain
We drive the success of your digital business through comprehensive analysis, accurate segmentation and the implementation of data-driven strategies.
Effective data analysis is the key to digital success.
It's the process of collecting and analyzing data about how people interact with your website, apps, and marketing campaigns, including searches and behaviors.
Imagine having a clear map that shows you where visitors come from, what interests them most, where they click, how long they stay, and what makes them customers.
This information helps you make data-driven decisions to improve your digital channels, whether it's increasing sales, capturing attention, or refining advertising strategies.
Trust our specialists to analyze the traffic and behavior of your website or app, and optimize your business performance.
What digital analytics is for: web & app
Generate Valuable Insights
Relying solely on intuition is not enough in the business world. It's crucial to understand how users behave in your digital environment. Our digital analytics services uncover patterns and generate insights that help you make data-driven decisions.
Identify areas for improvement
Digital analytics is essential for measuring and optimizing websites and apps. With measurement tools and their insights, we identify interaction patterns, improve conversion, and achieve your business goals.
Make better decisions
Once we detect improvement areas, it's time to act. Better knowledge of users allows you to segment, personalize, and measure marketing or internal strategies. Your decisions will be backed by concrete, relevant data.
Consulting service of
Digital Analytics
Our business intelligence and analytics services enhance the success of your business and marketing campaigns, aligning with your specific business model.
Audit and configuration of web and app analytics
Do you know the most visited pages on your site? How do users behave? Why do some campaigns fail? Web analytics answers all these questions, and more. Start analyzing web traffic and user interactions. Base decisions on data and elevate your business.
Through our audits, we identify business needs and configure your digital analytics tools to maximize performance.
Advanced audience segmentation
Advanced web analytics to measure marketing results. We gather demographic, behavioral, and interaction data to divide your audience into specific groups. This allows for customized marketing, tailored to each market’s unique needs.
Marketing campaign analysis
Don't stay on the surface of your campaigns. Our analyses go beyond basic metrics to give you a full understanding of their performance across platforms like Google Ads and Facebook Ads (Meta Ads). ROI to attribution, we provide key insights to help you make informed marketing decisions.
Conversion optimization
We focus on optimizing key elements on websites or apps to boost conversion rates. Guided by analytics data, we test and implement changes to improve effectiveness. Whether for B2B or B2C, we ensure your customer journey aligns with your business model.
Personalized and Interactive Dashboards (CDM)
We create custom dashboards that simplify monitoring the performance of your site, app, or marketing strategies. These dashboards combine data from various sources, helping you make data-driven decisions with tools like Looker Studio, Power BI, or Tableau.
Data integration and business intelligence
We integrate data sources in one place to create a single source of truth and provide a holistic view of your business. Our cross-data analysis helps make informed decisions across sales, marketing, finance, and more. Let us help boost your business intelligence strategy.
Data Compliance
Does your website comply with privacy regulations? Are your cookies correctly implemented? We ensure your data collection follows GDPR and other privacy laws, protecting both your business and your clients.
Training and ongoing support
We offer training to marketing teams on analytics tools like GA4 and GTM, as well as segmentation techniques. Plus, our ongoing support helps resolve queries, maintain dashboards, and gain insights for continuous improvement.
Trust our experience to empower your analytics strategy.
An accurate analysis
will lead to success in your business
Contact our team of experts in digital analytics and boost the performance of your website or application.
Master Google Analytics 4
If you've switched to Google Analytics 4 and want to maximize its power, you're in the right place. In the fast-moving world of digital analytics, GA4 is the new standard. Its AI-driven and advanced analytics help you understand user behavior and make informed decisions.
Transitioning to a new tool can be challenging, so we partner with you to configure, customize, and optimize GA4 to ensure you're getting the most out of it.
Most important new features of the new GA4
Multi-device measurement
Measure your website and mobile apps.
Fast and secure analysis
It has predefined events and metrics.
Customizable reports
Create personalized conversion reports and funnels.
Measure beyond cookies
AI-powered measurement without the need for cookies.
Analysis
predictive
Go one step further and optimize the browsing experience.
Connecting to BigQuery
Google Analytics 4 has a native connection to BigQuery.
Why choose Novicell
Analysis specialists
We have a team of web analytics experts ready to take your business to the next level.
Knowledge of tools
We specialize in Google Analytics and Tag Manager, the top tools in digital analytics.
Advanced solutions
We provide advanced integration solutions for your analytics.
Focus on results
We provide regular reports so you can always make the best decision.
Strategic vision
Our team of experts will help you transform simple data into strategic knowledge.
Our approach
We share every step of the analysis and strategy process with our clients.
Our projects
Learn the stories of customers who have trusted our knowledge and experience.
FAQs about the web & app analytics service
Frequently Asked Questions about the Digital Analytics Consulting Service
What is digital analytics?
Digital analytics is the process of collecting, analyzing and measuring data from visitors to your website or mobile application to understand how they interact with your content and improve their experience. This allows you to make informed decisions about optimizing your website or mobile application to improve your business performance.
How is web analytics data used to make informed decisions?
By analyzing your website carefully, you will be able to obtain very important data such as:
- Know the most visited pages
- The origin of the visits
- The time your users spend on your website
All this information will allow you to have a complete view of your website's performance and identify if and where improvements are needed to increase the conversion rate, increasing the profit. This is why it is essential to have a team of web analytics experts to help you get the most out of it.
What are the benefits of digital analytics?
Digital analytics can provide you with a number of benefits, including:
- Improve the user experience: By understanding how visitors interact with your website or mobile app, you can identify areas where you can improve the experience to make it more engaging and useful for them.
- Increase sales: By identifying the most popular web pages or features of your mobile app, you can focus your marketing efforts on them to attract more visitors and generate more sales.
- Optimize your marketing budget: By analyzing the data from your marketing campaigns, you can identify those that are most effective and adjust your budget for better results.
- Make better business decisions: By having an overview of the performance of your website or mobile application, you can make better decisions about how to improve your business.
How much does a web and app analytics service cost?
The price of a web and app analytics service varies depending on a number of factors, including specific customer needs, the services offered by the agency, and the agency's experience.
At Novicell, we make sure to adapt our analytics services to the specific needs of each project.
How can a web and app analytics agency help me?
A digital analytics agency can help you in many areas:
- Implementation and configuration of digital analytics tools.
- Measurement and analysis of key metrics.
- Analysis of user behavior.
- Creation of digital objectives.
- Creation of detailed reports to help with decision-making
- Recommendations on how to improve the user experience, increase sales and optimize your marketing budget.
If you think you need to have more information about your web project to improve the results of your business, at our web analytics agency in Barcelona our team of experts will be more than happy to help you.