Web & App Analytics Agency
We promote the success of your digital business through comprehensive analysis, accurate segmentation and the implementation of strategies backed by solid data.
Data analysis is the secret to digital success. It's the process of collecting and analyzing data about how people interact with your website, apps and marketing campaigns.
Imagine having a map that shows you where visitors come from, what interests them most, where they click, how long they stay, and what makes them customers.
This information helps make intelligent decisions to improve the experience on your digital channels, either by increasing sales, capturing the audience's attention or refining advertising strategies.
Trust our specialists to analyze the traffic of your website or your application, as well as the behavior of your visitors, and start optimizing the performance of your business.
What digital analytics is for: web & app
Generate valuable insights
Relying solely on intuition is not enough in the business world. It's crucial to understand how users behave in our digital environment. Our digital analytics services reveal behavioral patterns and generate valuable insights.
Identify areas for improvement
Digital analytics is essential for measuring and optimizing websites and apps. With measurement tools and the insights they generate, we identify patterns of interaction, improving conversion and achieving business objectives.
Make better decisions
With the improvement points detected, it's time to act. A better knowledge of users allows you to segment, personalize and measure marketing or internal management strategies. Your decisions will be backed by concrete and relevant data.
Consulting service of
Digital Analytics
Our business intelligence and analytics services will enhance the success of your business and your digital marketing campaigns.
Audit and configuration of web and app analytics
Do you know which are the most visited pages on your website? How does the user behave when browsing your website? Why do your campaigns fail? Web analytics allows you to answer all of these questions, and many more. Start analyzing web traffic and the interactions of your users. Make decisions based on real data and take your business to the next level.
Through our audits, we will detect your business needs and configure your digital analytics tools to maximize performance and extract valuable data.
Advanced audience segmentation
Advanced web analytics to measure marketing results. We collect and use demographic, behavioral and interaction data to divide the audience into specific groups. This allows us customize marketing campaigns, thus adapting them to the unique needs and preferences of each market.
Online analytics becomes your ally to deliver more relevant and effective messages.
Marketing campaign analysis
Don't stay on the surface of your campaigns. Our analyses go beyond basic metrics to give you a full understanding of their performance. From ROI to attribution, we provide you with key information to make informed decisions.
Conversion optimization
Our approach focuses on the optimization of key elements on websites or applications to increase conversion rates. Guided by online analytics data, we make informed decisions and test them to ensure their effectiveness. From CTAs and forms to the design of landing pages and purchasing processes. Whether your business is aimed at end customers (B2C) or companies (B2B), we have solutions so that the customer journey is always optimized.
Personalized and Interactive Dashboards (CDM)
We create analytical monitoring panels that simplify the visualization of the performance of your website, application or marketing strategies. These panels combine different data sources and adapt to your objectives. From standard templates to fully customized panels, we drive your decisions using tools such as Looker Studio, Power BI or Tableau.
Data integration and business intelligence
We integrate data from various sources in one place to obtain a 'source of truth'and a global vision of the business. Cross-data analysis allows you to make informed decisions by analyzing sales, marketing, finance, and more, all in a centralized environment. Take advantage of our experience in data integration to boost your business intelligence strategy.
Data Compliance
Does your website comply with privacy regulations? Are your cookies operating properly? Te we ensure that the collection and use of data complies with applicable regulations and regulations, such as the General Data Protection Regulation (GDPR) and other privacy laws.
Training and ongoing support
We impart training marketing teams to improve their understanding and use of analytics tools (such as GA4) and tag management (GTM), as well as segmentation techniques. In addition, we offer ongoing support to resolve analytical queries, maintain monitoring panels, and gain valuable insights.
Trust our experience to empower your analytics strategy.
An accurate analysis
it will lead to success in your business
Contact our team of experts in digital analytics and boost the performance of your website or application.
Master Google Analytics 4
You've already made the jump to Google Analytics 4 and are looking to make the most of this powerful analysis tool, you've come to the right place.
In the dynamic world of digital analytics, Google Analytics 4 (GA4) has emerged as the new standard. Its approach to artificial intelligence and advanced analytics gives professionals like you an unparalleled advantage in understanding the behavior of your users and making informed decisions that drive the success of your online projects.
The transition to a new tool is usually not easy, so at Novicell we accompany you in configuring, customizing and optimizing your GA4 property so that you get the most out of it.
Most important new features of the new GA4
Multi-device measurement
Measure your website and mobile apps.
Fast and secure analysis
It has predefined events and metrics.
Customizable reports
Customize your conversion reports and funnels.
Measure beyond cookies
Artificial Intelligence to measure without the need for cookies.
Analysis
predictive
Go one step further and optimize the browsing experience.
Connecting to BigQuery
Google Analytics 4 has a native connection to BigQuery.
Why choose Novicell
Analysis specialists
We have a team of web analytics experts ready to take your business to the next level.
Knowledge of tools
We are specialists in Google Analytics and Tag Manager, the two most important tools in digital analytics.
Advanced solutions
We provide you with advanced analytics integration solutions.
Focus on results
We offer you regular results reports so you can always make the best decision.
Strategic vision
Our team of experts will help you transform simple data into strategic knowledge.
Cercanía
We share the entire analysis and strategy process with our clients.
Our projects
Learn the stories of customers who have trusted our knowledge and experience.
FAQs about the web & app analytics service
Frequently Asked Questions about the Digital Analytics Consulting Service
What is digital analytics?
Digital analytics is the process of collecting, analyzing and measuring data from visitors to your website or mobile application to understand how they interact with your content and improve their experience. This allows you to make informed decisions about optimizing your website or mobile application to improve your business performance.
How is web analytics data used to make informed decisions?
By analyzing your website carefully, you will be able to obtain very important data such as:
- Know the most visited pages
- The origin of the visits
- The time your users spend on your website
All this information will allow you to have a complete view of your website's performance and identify if and where improvements are needed to increase the conversion rate, increasing the profit. This is why it is essential to have a team of web analytics experts to help you get the most out of it.
What are the benefits of digital analytics?
Digital analytics can provide you with a number of benefits, including:
- Improve the user experience: By understanding how visitors interact with your website or mobile app, you can identify areas where you can improve the experience to make it more engaging and useful for them.
- Increase sales: By identifying the most popular web pages or features of your mobile app, you can focus your marketing efforts on them to attract more visitors and generate more sales.
- Optimize your marketing budget: By analyzing the data from your marketing campaigns, you can identify those that are most effective and adjust your budget for better results.
- Make better business decisions: By having an overview of the performance of your website or mobile application, you can make better decisions about how to improve your business.
How much does a web and app analytics service cost?
The price of a web and app analytics service varies depending on a number of factors, including specific customer needs, the services offered by the agency, and the agency's experience.
At Novicell, we make sure to adapt our analytics services to the specific needs of each project.
How can a web and app analytics agency help me?
A digital analytics agency can help you in many areas:
- Implementation and configuration of digital analytics tools.
- Measurement and analysis of key metrics.
- Analysis of user behavior.
- Creation of digital objectives.
- Creation of detailed reports to help with decision-making
- Recommendations on how to improve the user experience, increase sales and optimize your marketing budget.
If you think you need to have more information about your web project to improve the results of your business, at our web analytics agency in Barcelona our team of experts will be more than happy to help you.