Capturing B2B leads with a digital marketing strategy that improved their positioning and sales funnel

Brother is a Japanese electronics and manufacturing company with more than 100 years of history, operating in more than 100 countries. They offer laser printers, multifunctional printers, label printers and scanners, among other products focused on both the end customer and the company.

The Challenge

They needed a digital marketing team focused on capturing leads for their products and services in the industrial sector (B2B). The goal was clear: attract potential customers and turn them into business opportunities.

The Novicell Solution

Brother faced the challenge of capture leads in a B2B market, and at Novicell we decided to approach the problem from all angles. We started by developing a 360° marketing strategy, working hand in hand with the Brother team to define key KPIs. We knew that to achieve results it was essential get to know your customers in depth.

Therefore, we dive into the task of identifying buyer people and understand the Pains of each audience. This process was a close collaboration with Brother's marketing, product and sales teams. Together, we analyzed studies and data to ensure that every decision was based on a deep understanding of the customer.

With a solid foundation, our team of SEO conducted a comprehensive audit of the Brother's digital presence. The objective was to improve the positioning of the brand and make it more visible in a highly competitive market. At the same time, the paid advertising team launched specialized campaigns aimed at target audiences.

We knew that attracting leads was just the first step. That's why we integrate these efforts into email marketing campaigns designed to guide those leads along the sales funnel, ensuring that each contact became a real business opportunity.

In this way, at Novicell, we address Brother's challenge with a comprehensive solution, based on collaboration, research and precise execution.

‍