Our approach goes beyond attracting customers: we create lasting relationships through valuable content and personalized strategies. At Novicell, we are dedicated to answering your audience's questions and turning interactions into loyalty.
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As certified HubSpot specialists, we configured this platform for optimize your lead management and automate your marketing and sales processes.
In addition, we have the exclusive access to the latest news and in-depth knowledge of the most advanced tools and resources of this leading marketing automation and CRM platform.
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The only thing your project has in common with the rest is that it doesn't look like any other. Every company is unique, and so should your inbound marketing strategy. We help you define, create and execute a customized inbound strategy.
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We use SEO strategies focused on relevant content and the needs of your audience to attract quality organic traffic. Optimize every interaction from search to conversion.
Complement your inbound marketing strategy with paid campaigns that boost your content. Through paid means, we capture qualified leads at the right time to achieve results.
An intuitive user experience is key to converting visitors into leads. With a design focused on your users and smooth navigation, we optimize every step of the customer journey.
We begin by identifying the needs of your department and your business. From here on, we propose goals and an action plan to achieve it. We carry out monthly monitoring where we detect improvements and successes, sharing valuable information for strategic decision-making.
The first step is to establish clear and specific objectives that are aligned with your business goals.
Together we will create an inbound strategy that is shared and defined at every step of the customer journey.
In the execution of the strategy there will always be room for improvement, it is a matter of finding it to optimize and refine the processes.
We create customized reports to see the evolution of results and to stop insights relevant to the business.
Every achievement begins with the decision to take the first step
No two projects are the same ❄️. The first thing is to find an experienced partner who can design a tailor-made inbound marketing strategy with you.
Congratulations, you've found us!
Through sessions and workshops, we analyze your business, where you are and where you want to go.
We establish clear business objectives, considering metrics such as the number of leads, MQL, SQL, sales and return on investment.
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The first thing is to identify who the buyer persona is and what their needs and problems are at each stage of the funnel.
We review the actions taken so far and evaluated the resources available to achieve the proposed objectives.
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Once we have all the information, together we design a strategy defining priority actions, effort vs. impact and the team involved, which best suits your needs.
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AIs won't replace humans, but they will make them more productive. With an emphasis on ethics, transparency and productivity, we seek to provide our clients with the highest level of efficiency and quality.
We use AI to automate the lead scoring process, classifying and prioritizing leads based on their interaction with the content and their behavior on the web.
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AI helps us to optimize the sending of email marketing campaigns, customizing content in real time according to user behavior and recommending the best times to send emails.
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AI supports us in automating routine tasks such as sending follow-up emails and automatically updates lead information as it progresses through the funnel, allowing teams to focus on strategic activities.
The best way to demonstrate our commitment and quality is through the experiences of our customers.
Iván Siliuto
Coordinator of IT development at Turismo de Tenerife
Pedro Eduardo
Digital Manager, STEEL GROUP
Alejandra Folgado
Marketing & Communications Director at Colliers
Carlos Seguí
Territorial Director of Business Development, QUIRÓN SALUD GROUP
Mireia Folguera
Communication Manager, INSTITUT MARQUÈS
Yolanda Agra
Digital and Communications marketing manager at Baxi
Viviane Gelpí Wenger
Director of Marketing and Communication at AGM Abogados
Tamara Navarrete
CMO at Beself Brands
Inbound marketing is a set of digital marketing strategies that focus on attracting potential customers in a non-intrusive way, creating valuable content that interests them and provides them with solutions to their needs through the generation of quality content and the optimization of search engines, social networks and other digital platforms. The ultimate goal is to turn visitors into loyal customers and brand promoters.
The Inbound Marketing methodology is a four-phase process used to attract through relevant and valuable content, using SEO techniques, content marketing, social networks; converting visitors into leads, by obtaining contact information, closing the sale by creating personalized relationships with potential customers and building customer loyalty to our product or service, using tracking techniques, email marketing and valuable content.
Inbound marketing and outbound marketing are two different approaches within a digital marketing strategy. Inbound marketing focuses on attracting potential customers in a non-intrusive way, creating quality content to attract customers and turn them into brand promoters. Outbound marketing seeks to reach customers through more traditional and direct tactics, such as television advertising, mass mailing and cold calling.
Inbound marketing tools are those that help automate and optimize the process of attracting customers and turning them into brand promoters. They include marketing automation platforms, such as Hubspot, web analysis tools, such as Google Analytics, content management systems (CMS), such as WordPress, social networks, SEO tools, such as SEMrush, heat map tools such as Clarity, and others.
Novicell is a digital agency with an office in Barcelona specialized in implementing inbound marketing strategies. We can help you by analyzing your current situation, defining an ideal strategy for your business, optimizing your website, creating marketing automations and carrying out an analysis, as well as timely monitoring of all actions, to detect new opportunities.
The prices of Inbound Marketing services depend on the characteristics, specific objectives and specialists involved in each project. At Novicell, we design customized packages to adapt to your needs and maximize results. We carefully evaluate your objectives and desired scope, as well as the time that our Inbound Marketing experts will spend to boost your growth.
An Inbound Marketing strategy can attract qualified potential customers, build trust and credibility, improve visibility in search engines, save money and time, and allow for more effective segmentation and personalization in communicating with customers.
