Other projects of interest
The Challenge
Realizing that Revlon Professional's current website could not convey this vision of innovation and emotion, Revlon contacted Novicell with the goal of strengthening its online brand and increasing performance in both its marketing and sales campaigns. In the process, Revlon sought to create an online content hub that would showcase all of the brand's visual and marketing materials, while reinventing the customer experience journey.
The Solution
Revlon understood that communicating its brand online was the most important element for its business. Since its current solution was unable to provide the full view of the company, Novicell provided a complete redesign of all the brand's visual assets to facilitate their communication.
Revlon's current website design was also not scalable for the size of its campaigns, nor was it compatible with Revlon's social interactions. This led Novicell to reinvent the Revlon Professional website as a platform that delivers both sales and marketing results through visual redesign.
Novicell was able to create an online content hub that would accommodate all of the brand's creative assets and provide Revlon Professional with the necessary flexibility to showcase its marketing content and manage the size of this company.
Despite all of this, Novicell maintained an inherently user-centered approach and focused on UX design processes to create a website that was responsive enough to work on all types of devices in multiple languages.
Results
Create a tangible visual solution that could be visualized from the start.
Provide a visually specific design solution adapted to customer perception and ultimately accelerate the approval process.