Other projects of interest
The Challenge
KIWI needed to reconsider its entire digital presence and find new digital methods to inspire its customers. Therefore, the chain strategically partnered with Novicell to analyze and seek an optimal Digital Strategy.
The Solution
Novicell's new strategy and recommendations are based on data analysis, interviews and workshops with key people from KIWI.
1. Optimization of existing digital channels
The mindset, work procedures and priorities are performance-oriented and are managed using the CPI (Cost Performance Index). The website, app and online marketing are optimized.
2. Personalization through the purchase details of the KIWI card
The customer experience through the Cross Channel is assured on all platforms and content is personalized on the website, in the app and in news emails.
3. Digitalization of knowledge
New digital customer touchpoints are being added, especially in stores. Personalization also extends to these touchpoints.
Results
The digital mentality will change
The discount chain is ready to change its mind internally within the organization, compared to the way they previously considered it digital as part of the business. It is essential that all departments are involved in development.
For many companies, mentality is precisely the biggest barrier to online business success. Therefore, ongoing digital efforts can help KIWI lead the competition.