Services in this project
Other projects of interest
The Challenge
The globally recognized company Worldsensing and a pioneer in IoT, wanted to create and optimize a landing page within her website to capture the largest number of registrations for the Webinar: “IoT Remote Monitoring of Tailings Dams”, in which she would teach how to monitor various parameters to ensure the safety of queuing dams and comply with international regulations.
Novicell helped Worldsensing by carrying out a UX Audit, an SEO audit and an SEM campaign on Google Ads and LinkedIn ads at an international level.
Its mission is to revolutionize the way traditional cities and industries manage operations. The company needed to generate quality leads.
Worldsensing continues to rely on Novicell for the optimization of its digital SEO strategy in order to improve the visibility of its website.
The Solution
Novicell previously met with Worldsensing to learn what their needs were and how we could help them improve collection data.
To achieve the objectives that had been set, we created a new web page that was more visual, faster and with a more visible form.
At the same time, we dedicate efforts to SEO optimization to improve the positioning of the Landing Page coordinated together with SEM campaigns.
Results
- A more visual, faster landing page with the sign-up form in plain sight.
- SEO and paid campaigns working on the same landing page, in several countries at once.
- A direct path from the ad or the search to the webinar sign-up.
- An ongoing partnership: Worldsensing keeps working with Novicell to improve its search visibility.