SXO: Why Implement UX and SEO Together

In today's digital environment, search engine visibility and user experience are two fundamental pillars for the success of any online strategy.

However, many companies are still dealing with the SEO And the UX as separate elements, which may limit their effectiveness.

This is where SXO (Search Experience Optimization) comes into play, a methodology that integrates both disciplines to maximize results. In this article, we'll tell you what it is, why it matters and how you can apply it to your website.

What is SXO

SXO, or Search Experience Optimization, is the natural evolution of SEO traditional.

It's not just about attracting traffic through search engines, but about providing an optimal user experience from first click to conversion.

This involves a strategic combination of SEO techniques and principles of user-centered design (UX).

The importance of integrating SEO and UX

SEO without UX: Traffic that doesn't convert

Attracting visitors to your website is just the first step. If the user experience isn't optimized, they're likely to leave the page without taking any significant action.

In fact, 88% of users say they wouldn't return to a website after a bad user experience, according to data from Baymard Institute. This makes the UX is a key factorand not only for conversion, but also for user retention and loyalty.

UX without SEO: An Invisible Website

On the other hand, having a website with an excellent user experience but without an effective SEO strategy may result in low visibility in search engines. This means that, even if your site is functional and attractive, few users will find it.

Benefits of Implementing an SXO Strategy

1. Improved search engine positioning: Google increasingly values user experience as a key ranking factor.
2. Increase in conversions: An optimized user experience makes it easier for visitors to perform desired actions, such as filling out forms or making purchases.
3. Reduced bounce rate: A website that effectively responds to the user's needs maintains their interest and reduces the likelihood of them leaving the page quickly.
4. Improving brand reputation: A positive experience on the website reinforces the company's perception of professionalism and reliability.
5. Continuous Data-Based Optimization: By analyzing both SEO and UX metrics, it is possible to identify areas for improvement and adjust the strategy accordingly.

Key Elements of an Effective SXO Strategy

Quality and relevant content

Content must be aligned with the search intentions of users and provide real value. This not only improves search engine positioning, but also meets the user's needs.

Responsive and accessible design

With the increasing use of mobile devices, it is essential that the website adapts to different screen sizes and is accessible to all users. A responsive design improves the user experience and is a factor considered by Google in its ranking algorithm.

Optimized loading speed

Users expect web pages to load quickly. A delay of even one second can negatively affect the user experience and conversion rates. In addition, loading speed is a ranking factor in Google.

Intuitive navigation

A clear and logical navigation structure makes it easier for users to find the information they are looking for, improving the overall experience and increasing the chances of converting.

Effective Calls to Action (CTAs)

CTAs must be visible, clear and motivating. According to data from Plerdy, personalized CTAs can outperform generic CTAs in terms of effectiveness by 42%.

Metrics for evaluating SEO and UX success

• Conversion rate: Percentage of visitors who perform a desired action.
• Bounce rate: Percentage of visitors who leave the site after viewing only one page.
• Time on site: Average length of visits, which indicates the user's level of commitment.
• Pages per session: Average number of pages viewed per session, reflecting the depth of navigation.
• Search engine positioning: Ranking of pages in search results for relevant keywords.

When applying SXO is not a priority

Although SXO is recommended in most cases, it may not be a priority when:

• This is a temporary campaign landing page, where speed of execution prevails over deep optimization.
• It is launching a MVP and hypotheses need to be validated before investing in UX or SEO improvements.
• The main acquisition channel It's not organic, but rather highly controlled paid campaigns with rapid A/B tests.

In these cases, it is best to apply minimal tactical adjustments and scale SXO once the model is validated.

When is the right time to implement

Implementing an SXO strategy is especially beneficial in the following situations:

• When you see high web traffic but low conversion rates.
• When planning a website redesign.
• If you are looking to improve search engine visibility and user experience simultaneously.
• When you want to gain a competitive advantage in the digital environment.

How we approach SXO at Novicell

At Novicell, we understand that an effective digital strategy requires the integration of multiple disciplines. For this reason, our SEO and UX/UI teams they work collaboratively to develop solutions that not only attract traffic, but also convert visitors into customers.

Contact us and we help you identify real opportunities for improvement to transform your traffic into results.

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