7 Questions to Ask Yourself Before Your Next Web Project

If you are about to undertake a new web project, whether as a project manager or experienced professional in the digital world, you are in the right place. In this article, we'll explore seven fundamental questions to ask yourself to ensure the success of your initiative.

The decision has been made. Your company is going to acquire a new website and you are in charge of managing the project, we help you to guide your strategy.

What is your budget and schedule?

Before diving into the details of your web project, it's crucial to have a clear idea of the budgetary framework you're working on. Your budget will help you set limits and priorities, as well as your schedule.

Also consider if you prefer to have suppliers and consultants, or if you (or your team) have the skills and resources needed internally for the project.

Remember, a general rule of thumb is that if you have enough time and the project is relatively simple, your internal resources can take care of it. However, if it's a complex project with a tight schedule, it might be a good idea to seek the help of External specialists to your organization.

The key is to find the right balance for the success of your project.

Do you have a strategy?

The mission, vision and values are key elements of your company. Business strategy is the foundation of your digital strategy. This means that all the initiatives and objectives you propose for your website and other digital platforms must align with the company's overall strategy.

How to achieve that alignment? Invite stakeholders and the project team to a workshop where, with the global strategy in mind, formulate key performance indicators (KPIs) and success criteria for digital channels.

What are the objectives of the project? Attract more visitors, increase the conversion rate, strengthen brand loyalty, etc. Once you've established your objectives, you'll have a clear direction to follow as the project progresses.

Strategy is the compass that will guide your path to success.

Who are your users?

You already know: the customer is the epicenter of everything.

When Do you understand your audience, it's easier to perfect the communication, design and functionality of your project. Maybe you already have an idea of who your customers are? You may have previous market research or customer satisfaction surveys that provide valuable information.

You could even recruit a group of customers to perform usability tests, gaining direct insights into how your target audience experiences your website. Another option is to spend time listening to your customer service, as it could provide you with a fresh and interesting perspective on your business.

If you're lucky enough to measure traffic on your digital channels or carry out regular surveys of Net Promoter Score (NPS), this data is definitely worthy of further analysis.

Once you've collected data about your users and know who they are, you'll be well equipped to make informed decisions about the layout, structure, and design of your website.

What should your website look like?

El Design and Experience that your website provides are a direct representation of your brand on the Internet. Therefore, it's crucial that you accurately consider the following elements:

• Combination of colors
• Logotype
• Typography
• Picture/photo style
• Graphic elements
• Icons
• Interactions
• Consistency between online and offline experiences

If your visual identity has remained unchanged for many years, it may be time to renew it. You may already have an established offline style that needs to adapt to the digital world. Or maybe you've recently updated the design without achieving the desired impact on your target audience and website traffic.

Reflecting on your brand image involves being clear about your company's values, your business objectives and a deep understanding of your target audience before embarking on the design process.

The key is to ensure that your website reflects the essence of your brand and connects with your audience effectively.

And usability, how do you approach it?

Structure, naming and navigation are crucial elements when it comes to usability. If the user can't find the buy button, they can't buy the product. Therefore, It's vital that you consider in detail the structure of the individual pages and the flow throughout your website, ensuring that users can find the content or products they need.

It is essential to think about Create a user experience that works on all devices, from smartphones to laptops of various sizes and tablets, as well as in all browsers such as Chrome, Safari, Edge, etc.

Remember that you are not your target audience. So, during your work on user experience (UX), engage users and examine their comments and actions. You can achieve this through qualitative studies, such as usability tests, discussion groups and observations, as well as quantitative studies, such as surveys, click analysis, heat maps, and A/B tests.

Make sure you create a User Experience That Is Intuitive and efficient for your visitors.

How do you drive traffic to your site?

When users search on Google or other search engines, they receive a list of organic (unpaid) results. La search engine optimization (SEO) focuses on positioning your website as high as possible on that list for users to click, thus generating free traffic. The three fundamental pillars of search engine optimization are the Technical SEO, the content and the links.

Technical SEO

Make sure you have an efficient structure that allows visitors and search engine robots to access content with as few clicks as possible.

Speed also plays a crucial role, since heavy and inefficient pages can be penalized. To rank well in search results, use design elements such as images, videos, animations and graphics with caution, compressing them to ensure fast site loading.

Contends

Understand what your target audience is looking for on your website (user intent). It provides relevant and credible answers by incorporating strategic keywords. Not only will this attract search engines, but it will also improve your ranking in search results.

Links

Las references from other websites relevant to your content build credibility and authority.

‍The more positive mentions of services from credible and popular sites you get, the greater the positive impact on your website's ability to rank.

This ensures that traffic flows to your site effectively.

What CMS should your site be developed on?

Most websites are built using a content management system (CMS). This is the place where you can edit, manage and maintain the content of your website to keep it fresh and updated.

A CMS generally consists of a set of modules and templates that can be combined in a variety of ways to create individual pages. You can visualize a CMS as a box of Lego blocks, where blocks come in different sizes and shapes and can be combined in many ways to form a whole.

Choosing the right CMS for your organization depends on the complexity of your website, the preparation of a solution for the future, the number of web publishers you have, and the investment you're willing to make in a new CMS.

If you need guidance to start your next web project or want to learn more about how we can help you throughout the process, from strategy to user experience, design and technical implementation, do not hesitate to contact us. We're here to guide you every step of the way to an efficient and effective web project.