Other projects of interest
The Challenge
In 2016, AGM Abogados relied on Novicell for SEO optimization and the creation of SEM campaigns. Due to the good results obtained, Novicell went from being the agency chosen by AGM Abogados for its SEO and SEM services, to become your digital agency, providing continuous value to the business through digital strategies with the objective of achieving quality leads and increase turnover.
At the end of 2022, AGM conveys to us the 2023 objectives in which it was proposed increase turnover by 10% considering that of this turnover 13% comes from new customers.
The Novicell Solution
Since 2018, we have built a solid collaboration with the AGM Law Firm in Novicell. Achieving significant goals, such as Optimization of the SEO, the creating campaigns WITHOUT, and the CRM migration to Hubspot.
In 2023, we took a step further by implementing advanced solutions that took AGM Abogados to the next level in its digital strategy. We designed a 360 campaign that ranged from actions of SEM and International SEO to attract new users, to inbound marketing strategies and automations for efficient lead qualification.
We specifically addressed the French market, developing a customized strategy that optimized key pages for French traffic, revised and improved blog content with an SEO approach, and optimized the Google My Business listing for Paris.
In addition, we created a customized Dashboard which allowed AGM Abogados visualize and analyze data from a variety of sources quickly and efficiently. This made it easier to identify areas for improvement and the implementation of strategic changes.
We are actively participating in the renewal of your website, focusing on conversion rate optimization (CRO) and improving the user experience (UX/UI). We work closely with attorneys to integrate HubSpot, allowing the traceability of leads and deals. This integration included estimating closing times by area, identifying key factors for success or failure in business opportunities, and the implementation of automations that improved communication between marketing and sales departments.
Today, we are proud to remain the trusted digital agency of AGM Abogados, we have even carried out seminars together to further strengthen our collaboration. We are committed to the continued success of AGM Abogados in the digital world.
Results
- 74% reduction in cost per lead acquisition in paid campaigns
- We increased 89K in revenue compared to 2022
- 23% increase of the conversion rate
“We have been working with Novicell since 2018. They have helped us to position our brand, to increase and improve the quality of our leads, and to convert them into customers, thus achieving our web billing objectives. They have also designed and developed our new website. They are a great team that I recommend without a doubt.“ Viviane Gelpí Wenger, Director of Marketing and Communication at AGM Abogados