Technical SEO Agency
Make your website technically optimized
Optimize your website for crawling
Technical search engine positioning, or Technical SEO, refers to the process of making the web understandable by search engine crawlers.
This approach encompasses all the crucial actions necessary for search robots to successfully find pages and to be able to interpret the content accurately. Specific technical SEO tasks include optimizing the Crawl Budget, implementing appropriate canonicalization, page speed improvements, and other key actions to boost your site's visibility in search results.
Technical SEO Services
Technical SEO Audit and Tracking Optimization
Domain Strategy Consulting
Web migrations
Web speed improvements
Implementation and optimization of Robots.txt and XML sitemap
Schema.org optimization (structured data)
Why Technical SEO Is Important
Search engine crawlers or spiders (also called robots) need access to your website code in order to crawl, render, index and position your website. Any impediment in this process directly impacts the final step, which is the positioning in the results. In other words, even your most elaborate content can be ignored and hidden from Google results if your website configuration prevents it from being indexed, or if search robots find a lot of errors, they won't be able to find new content.
Allowing technical SEO specialists to work with you ensures that the steps mentioned above work smoothly, so you don't have to compromise your marketing efforts because Google or other search engines have had problems with your website.
What is a technical SEO audit
Indexation Audit
To find and correct problems such as domain-level or page-level duplication, keyword cannibalization, orphan pages, or crawl errors, a full indexing audit is necessary. Our technical team places emphasis on a comprehensive diagnosis based on the use of a wide range of tracking and analysis tools. We don't separate theory from practice, so we back up all information with independent tests and real data from your website.
Website speed audit
The loading speed of a web page has officially been part of Google's ranking since July 2018, but if this isn't enough to convince you that speed is important, Think with Google research has found that the 53% of mobile visitors are abandoned if the page load time is longer than 3 seconds. Other studies show that the average load time of a mobile page is 15.3 seconds! Have you checked that your website speed is at the best end of the overall Internet speed results?
Mobile Audit
Mobile visits have far surpassed computer visits, and Mobile-First indexing is a reality for most websites, as Google has confirmed. One of the things that Google currently values the most are pages called AMP (Accelerated Mobile Pages) or accelerated mobile pages, that is, a website ready to load faster from a mobile phone in a light version. In addition to Google, other major search engines have created their own AMP specifications (Turbo Pages on Yandex and MIPs on Baidu). Make sure that your website is truly mobile in all its complexity, and that the content, images and UX are up to Mobile-First standards.
Web architecture and internal linking
First, you want users to be ranked among all the optimized content you've prepared for them. On the other hand, you want it to be well organized so that search engines understand the hierarchy and relevance of all the information. This is when a Web Architecture Audit is useful; it combines research on user journey analytics with internal linking and crawling data, to generate logical and SEO-friendly structural recommendations.
Server Log Files Analysis
Server Log Files are a goldmine of SEO information. They involve data beyond Google's Search Console, or any analytical tool, since they are a fairly complete source of your website's movements. With a high volume of information, there is a risk that it will be lost, so here we help to separate insights from informational noise. This audit is recommended for complex websites in a non-standard construction or in a complex domain history, where errors are far from commonplace.
Implementing web analytics
They say that information is power, and this is precisely the case with web analytics data. However, to make intelligent decisions, it's crucial to trust the data source. If you suspect that Google Analytics, Google Tag Manager, Yandex.Metrika or other analytics software are miscounting the numbers, ensure that it has been implemented correctly with a thorough test. In addition, we create objective tracking, design funnels, adjust filters and advise on attribution models, to provide 360 analytical support.