Marketing Automation
Personalized experiences and successful messages.
Optimized messaging at the right time
Today's consumers use a large number of communication channels, and for this reason, it's important that when they contact your company you respond as quickly as possible, offering real value.
Optimize your sales and marketing activities while improving your reach. Marketing Automation is an extremely powerful and effective tactic with a wealth of options. A pre-planned strategy is needed to build and align all possible actions.
Why Marketing Automation Is Important
Marketing automation will allow you to segment your audience and direct it through channels in a totally transparent way, through personalized experiences, saving you time and improving results. Automating your marketing process from start to finish will help you leverage data and information across multiple channels.
Marketing automation will help you optimize communication with customers from the Marketing department to the sales department. In this way, you guide the customer through complex purchasing processes and support long-term relationships. The objective is to turn marketing actions into sales.
Marketing Automation is relevant to B2B sales or subscription services, where the vendor and the collaboration itself are as important as the product. But also online stores that help customers through, for example, shopping cart abandonment, repurchase flows and related product messages.
Automation, Implementation, and Optimization Strategies:
Lead generation
It increases the attraction, acquisition and conversion of potential customers.
Objectives of the workflows
Configure objectives based on the needs of your business and automate actions.
Email
Marketing
Share valuable information with your potential customers.
Personalization
Personalize the communication and content you offer to your users.
Content strategies
Structure the content to be offered based on a series of key objectives.
Integrations: CRM and Web
Store the information of your website visitors in an organized way for optimal monitoring.
What we can do for you
To take advantage of the information we're collecting from users, we need to integrate robust marketing and sales tools.
The right solution will allow you to automate and organize routine and repetitive tasks, this way you can focus on more important tasks.
All you need to do is determine the content, set your goals, and create a calendar. The key is to prepare an optimal digital strategy.
In the end, Marketing Automation helps you save costs and time.
What Marketing Can Do
Automation for your business
Automatically collect behavioral data
Keep track of customer activity and behavior in relation to your business and link the data to the customer profile.
Efficiently manage the Marketing Department's time
Marketing automation reduces administrative marketing tasks thanks to technological tools that allow you to program messages. These tools are needed to develop stronger relationships with customers and allow us to deliver personalized experiences on a large scale.
Provide relevant information to the sales team
Marketing automation is the bridge and connector that aligns the Marketing department with the Sales department, offering them access to content that they can send to leads with the push of a button.
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Segmenting the target audience
It allows you to segment your database automatically, creating segments according to each customer's stage of the sales cycle. Your customers will receive messages with relevant and personalized content.
Monitor your actions
A marketing automation tool will allow you to track and monitor every action you take for each of the segments of your database. Thanks to the monitoring and analysis of the data, you can optimize your actions.
Real-time conversion
We can know the customer's browsing habits: duration of the visit, percentage of clicks, bounce rate, abandonment of the shopping cart, etc.
Our projects
Learn the stories of customers who have trusted our knowledge and experience.
