• Your analytics data Doesn't the website offer you enough results?
• Whats marketing actions They are having the maximum Engagement?
• What is the Marketing mix more effective in your strategy?
• How to make a optimal labeling of your campaigns?

These are some of the questions that many marketers ask themselves when they are using digital marketing tools or are looking for what are the best. Questions that can be resolved quickly: have a CMS ready for marketing.

Have you heard of Sitecore? 

Despite the fact that Sitecore It has been in the market for a long time (it was founded in 2001 in Denmark), in Spain it is not yet well known. East powerful content manager is designed to meet the needs of companies, both B2B like B2C. In fact, it has positioned itself as a very good solution for companies that need intranets, corporate websites and -attention- software marketing automation. But its functionalities don't end there.

Why choose Sitecore?

 1. Robust content management

This is a robust and scalable platform according to the needs of each business.

 2. Personalization

Sitecore allows personalized and contextual experiences, that is to say, shape each user experience based on how they interacted in the past or in real time. To do this, it is necessary to understand the user through the analysis of these elements:

• Input sources: Where users come from.
• Anonymous fingerprint data: Learn data about geography, language, type of device... It can give you a lot of information about your customer.
• Web behavior: Detect what searches visitors carry out while browsing your website or what type of content they have viewed.
• Integration: Without a doubt, the most interesting thing is that Sitecore allows a total integration of data from different sources, such as the CRM, rich data or the customer service system.

User experience is a key part of this content manager. For this reason, personalization has many ways to be applied, it is flexible and dynamic. For example, it allows A/B testing for optimize the conversion rate according to your objectives; as well as customize the content according to the history of the device with which you are connected. Whatever the strategy, the point is that the more data we have about customers (or potential customers), the better we can optimize their experience and, with this, our objectives may be easier to achieve.

 3. Get to know the user through the context

To get a optimal interaction from the user, Sitecore accurately collects data in one place. In addition, it generates a profile of each customer that is completed as new interactions take place and provides all kinds of user information. Campaign routes are created for better analysis, as well as monitoring of objectives and routes for each visitor thanks to the tool Path Analyzer.

 4. Customer Journey

Sitecore has created what they call a digital maturity model in three major phases: Attraction, Conversion and Defense (similar to stages of Inbound marketing), a guide that analyzes the moment in which each customer is and gives advice on what experience to offer to the customer in line with this. Not only that, but they also adapt the metrics and strategies to each stage.

What this CMS can do for you

• Multilingual content manager with a structure of the Interface very simple to use.
• Integrated customer data (technical support, web, CRM, store, app and social networks).
• Tests of emailing campaigns, landing pages or mobile pages.
• Event generation.

In short, Sitecore's potential for companies is enormous, and it is very focused on usability and user experience: aspects that are becoming increasingly important in the approach to creating a website, since people are increasingly demanding and their knowledge of the digital world is increasing by leaps and bounds.

WEBINAR ON SITECORE

The next October 8, 2020 At 10:00 AM (Spanish time), Leandro Benítez (General Manager of Novicell Spain) together with Jannik Devantier (Director of Business Optimization & Value Engineering, EMEA Sitecore) will give a webinar on Digital Transformation in the pharmaceutical and life sciences industry.

The purpose of this webinar is help brands understand how to use Sitecore to create the most relevant and effective customer experiences.

Some of the points that will be covered in the webinar:

• Current situation of digital transformation in Spain.
• A quick review of the health of the industry.
• The 5 factors that drive the transformation of the industry
• The path not only to survive, but to thrive.
• Real examples of transformations that lead to growth.
• How Sitecore can reinforce your digital strategy and enable better customer experience management.

How can we help you?

If you need more information do not hesitate to contact us.