Las firms they are in a very delicate moment, they have to face a large number of competitors and, standing out above the rest is not easy at all. But not only that, but they have to work hard to retain and build customer loyalty, because they are no longer as loyal as in the past.

One of the best ways for companies to build a strong relationship with their customers is to have a Content Marketing Strategy well defined.

La distinctness is key. Companies, in addition to wanting to boost their sales, seek to offer a good customer experience.

What is Content Marketing?

El Content Marketing It's a Marketing technique which consists of creating and distributing valuable, relevant and coherent content to attract and acquire a clearly defined audience with the objective of promote profitable action on the part of customers.

Why is content marketing necessary?

Content Marketing helps companies generate leads, increase revenues, improve brand awareness and customer loyalty.

In one of our articles,”What can companies learn from Netflix Digital Marketing?”, we saw how the leading Internet entertainment platform knows that content strategy and customer experience are key to a brand.

Effective Content Marketing Strategies to Attract Customers:

Here are some effective content marketing strategies that companies should use to generate leads and also retain them:

1. Focus on Mobile

The mobile phone must be at the center of every strategy. According to the 2018 Annual Social Media Study, 95% of users connect via mobile to browse the Internet and check your social networks.

2. Stick to the basics

If something works, we must keep it. The basic principles of Content Marketing focus on identifying organic keywords. There are different tools to find the optimal keywords to generate content that attracts your target market.

3. Create calls to action

Another basic point that cannot be missing in a content strategy, creating calls to action for attract users.

4. Get to know your Buyer Persona

It's worth taking the time to get to know who your Buyer Personas are (representations of our potential customers). If we have studied the different types of consumers in our business, we can reach Save on the Marketing budget. It's worth taking the time to study our customers.

5. Creating engaging content for our audience

Content that is equally focused on all consumers doesn't work. We must focus on produce unique and exclusive content for different audiences. One of the best ways to create content and find out if it works is to create A/B tests, these tests will help us to know which parts of our strategy work better than others and to see which ones convert the most.

6. Adapt content to each platform

As we mentioned before, unique content doesn't work. Each channel must have its own content. For example, on Facebook we will use the resource of images and videos. In the Blog we will write articles of different extensions that contain the Keywords that we are most interested in positioning. On Instagram we will use images and hashtags. We can't forget about email, it's still a very important channel for reaching our consumers.

7. Offer special content

One of the best ways to generate leads for our company is offer valuable content in exchange for data, for example, email. This practice usually works quite well if you offer whitepapers, studies, resources, or e-books.

8. Analyze conversions

Identifying which pages users spend the least time on is important for our company because it allows us to Know the content that isn't working. In this way, we can rectify and modify the content so that our pages convert more. We must be constantly analyzing.

9. Create realistic goals

Content Marketing specialists need to determine some objectives to determine the effectiveness of the implemented strategy and the methods that have been used to carry it out. Calculating the ROI (Return on Investment) in Content Marketing isn't simple, but setting clear objectives and measuring your progress makes it much easier to prove your worth.

10. Have Chatbots

Even if it doesn't seem like it, chatbots are starting to stand out in content marketing. With the arrival of the Smart speakers Echo from Amazon and Google Home, chatbots will become even more important and we will see them in many private homes.

In the end, Content Marketing is a fundamental part of Customer Journey, allowing brands to be discovered and creating active relationships. Los benefits for companies that use Content Marketing are 3: Save costs, increase sales and gain customer loyalty.

But the big secret to differentiating yourself from the competition and attracting customers through Content Marketing is time spent.

Before we finish, we want to show some data that certifies that Content Marketing is effective and essential within our digital strategy.

• 63% of marketers create content focused on their Buyer Persona (Hubspot).
• 20% of searches on Android devices and the Google app are voice (Search Engine Land)
• In 2017, 53% of marketers said that Content Marketing was their main Inbound strategy (Hubspot).

How can we help you?

If you need more information do not hesitate to contact us.