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The Challenge
COFME wanted to be relevant internationally through its digital channels. When a company wants to expand internationally, it's not enough just to translate your website and wait for the page to position itself, so they looked for positioning experts with the objective of implementing actions that would allow them to appear in the first search results of the different countries in which they wanted to make an impact.
The Solution
Novicell performed a technical SEO audit to see if the COFME website received traffic from Google. It was checked that all the URLs of the web page were correct, if there were duplicate content, if the meta descriptions were filled in and included the optimal keywords, that there were no 404 errors, that the robots.txt files and the sitemap were configured correctly. In addition, we also did a review of toxic links.
As the COFME website has several languages, an International SEO audit was also carried out so that it could position itself in different countries at the same time with each language.
Finally, we developed and implemented a very effective SEO strategy to help COFME to increase its web traffic organically and optimize ROI.
International SEO
The work of the team of International SEO from Novicell for COFME includes:
- Initial Audit
- Keyword Analysis
- Market Research
- Translation
- Implementation
Technical SEO
When we talk about Technical SEO we refer to the process of making the web understandable by search engine crawlers. It includes all the crucial work for search engine robots to successfully find pages and be able to read content correctly.
For COFME, we focus on optimizing the site for crawling, implementing and optimizing robots.txt and the XML sitemap.
Results
COMFE gained notoriety in search engine results in different countries, increasing its organic traffic on its website. They currently have a presence in more than 125 countries, and their products are based on quality and service excellence.