The Challenge
Improve website and eCommerce performance
Spaldings & Central Spares needed professional advice on the solutions of DynamicWeb suite and were looking for a partner who could optimize and manage their two websites: Spaldings and Central Spares.
They wanted to improve the browsing experience of users and increase sales in their eCommerce.
The Solution
Dynamicweb
A solution 'all in one' which includes: An efficient CMS, an eCommerce and Digital Marketing tools. In addition, Dynamicweb makes it easy to integrate with other management systems.
The Dynamicweb suite is designed for companies that are characterized by selling mass consumer goods in large quantities to different customers and markets.
Microsoft Dynamics NAV
An ERP, that is, an enterprise resource planning solution, designed for small and medium-sized companies, that allows the majority of their clients' transactions to be automated. It can be used to quote, order, produce, ship, invoice, purchase, receive and pay.
Dynamicweb, has a standard integration for different Microsoft Dynamics systems. Therefore, choosing NAV was the best decision to facilitate the flow and management of information between solutions.
Perfion: PIM system
The implementation of the Perfion PIM, a product information management system, which facilitates the most important tasks related to the information of eCommerce items, such as updating characteristics, storing data and effectively distributing it in different channels: marketplaces, catalogs, eCommerce and the web.
Results
- Increased traffic on their websites
- Improved user experience
- Reduced the bounce rate and increased visit time
- It incorporated different payment methods
- Updating products on different channels from the same solution
- Improved product distribution