Why should Amazon sellers advertise?

Do you sell or want to sell your products on Amazon? Do you want to sell more than your competition? Now you can highlight your products and Reach your potential customers in a very simple way.

In this article, you will learn the Ways to beat your competition thanks to the two services offered by the e-commerce giant, Amazon.

There are two ways to advertise on Amazon, through Seller Central Ads and Amazon Marketing Services (AMS). The difference between these two ways of advertising depends on the type of seller you are on Amazon. For example, AMS is only available to Amazon sellers, however, if you sell your products through Marketplace, you can only use the Seller Central ads platform.

Below we will detail the type of sellers that exist on Amazon and the main differences between the two ad platforms to make everything clearer.

How many types of sellers are there on Amazon?

There are two types of sellers on Amazon: Vendor and Seller. The main difference is in who will sell your products.

Seller Central (SC)

They are independent sellers or brands that sell their products directly to customers through Amazon.

Vendor Central (VC)

They are the sellers who act as suppliers to Amazon. On the web it will appear as sold and shipped by Amazon.

Differences between having a Vendor Central account and a Seller Central account:

Why should you sell through Amazon?

The numbers speak for themselves, Amazon is the E-commerce with the highest sales in Spain during 2016. According to data from Statista eCommerceDB, Amazon Spain (amazon.es) invoiced 871 million euros.

Until July 2017, the Black Friday 2016 had been the day with the most sales in the history of Amazon.es with more than 940,000 products sold in 24 hours, surpassed by Prime Day.

We can see how the days when promotions such as Black Friday, Cyber Monday and Prime Day are a great opportunity for Amazon sellers to make themselves known and gain more visibility for potential customers.

In order to position themselves better than the competition, reach their buyers and sell their products, brands need to rely on a Digital strategy. Currently, Amazon is more important than Google in terms of products, sellers invest 10 to 20 times more than in Google Adwords.

At Novicell we are aimed at both types of Amazon Sellers, Vendor Central and Seller Central, but we believe that the Amazon Marketing Services Platform allows us to help our customers more and get more out of the Marketing tools offered by Amazon, thanks to its possibilities.

AMS offers more ways to reach your target audience than Amazon Ads. For example, we observed how sponsored product campaigns, which are available on both platforms, are a little different.

But like everything else, before starting a campaign we have to define the needsS and brand objectives.

What are the main differences between Amazon Marketing Services and Amazon Advertising?

Difficulty

AMS is much more complex than Seller Central, mainly because of the new types of campaigns that allow the inclusion of new multimedia elements and new statistical reports that are a little more complicated to understand.

The only more complex aspect of Seller Central ads, unlike AMS, is found in the feature of adding negative keywords to automatic campaigns.

Type of campaigns

In Seller Central, we can only run sponsored product campaigns, while AMS offers more ways to reach your target audience. In addition to being able to create sponsored product campaigns, AMS also has featured ads and Display ads.

In short, the main advantage of using Amazon Marketing Services is that it offers additional options to achieve greater reach but requires more effort in creating and managing campaigns compared to Seller Central.

We're working on a step-by-step guide on how to create ads in Seller Central and AMS that will be released soon. If you can't wait until we've published the Amazon Ads guide and you have questions about how to advertise on Amazon, you can contact us without any commitment, we will be happy to resolve them and have a coffee together.

How can we help you?

If you need more information, do not hesitate to contact us.