What is the Mobile First Index and what should you do with your website's SEO?
What is the Mobile First Index?
El Mobile First Index It's a Google's new way of indexing which was announced in 2016 as an experiment on how web content could be indexed, taking into account the mobile version first. Mobile first indexing means that Google first takes into account the mobile user experience than the desktop user, roughly speaking. This does not mean that the desktop version of a web page will not be evaluated, but that Google spiders will crawl the mobile phone first and determine the ranking of positions from that version.
These changes are already taking place in 2018, and there are some websites that Google has already taken into account for this new way of Index content. As always, Google's goal is for users who go through its search engine to get the results they are looking for in the most useful way possible.
What should we do to optimize the web for Mobile first?
To begin with, if your website is responsive And it is optimized for mobile with the same version for desktops and mobile phones, in principle you should not worry too much if your positions in the ranking are as desired.
- Charging speed
However, Google announced on January 17 on its official news page that in July 2018 the page load speed would be a positioning factor for mobile searches. That's why it's important to check your website's mobile page speed before that date (you can check it with the Page Speed Insights tool). So get the help of a web programmer to advance to this Change in the Google algorithm.
- Structured data
In addition, it is advisable to take into account the state of your structured data, and perhaps that you begin to wonder if you have resources to implement Rich snippets on your website. Google takes into account the existence of these structured and error-free data.
- Mobile version
If your page has a different mobile version, there are several referrals What you should keep in mind:
- Hreflangs: Check that the URLs of the mobile version with the hreflang tag point to the equivalent of the mobile version, and not to the desktop version.
- Search Console: Verify both versions in Search Console if you only have the desktop version verified.
- Sitemaps and robots: Don't forget to check that the sitemap is well implemented for the mobile version, as well as the guidelines for the meta-robots and the robots.txt file.
Elements that support the Mobile strategy
It's time to give it a Push To the mobile strategy for your business: Rethink if your content meets the needs of your target, if you are offering them the answer to their questions. The mobile device has its peculiarities in terms of Use that users make for searches. To be 100% focused on mobile content, we must think not only about what our audience expects to find but what format they want it (text, image or video) and that it has a layout simple, structured and attractive. El title It gains weight due to the fact that the screen space is reduced and the good labeling of the pictures can be a way to gain organic positioning.
Each website will have to be studied according to the characteristics of its sector, what is clear is that Google will increasingly favor websites that are better optimized for mobile devices.
If you need a SEO audit of your website or do you want to prepare your page to improve your positioning, contact our SEO team and we will help you.
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