SEO for BigCommerce: Complete guide for online stores - Novicell

In the infinite ocean of e-commerce, standing out is as crucial as it is a challenging task.

SEO is the a compass that guides digital browsers to your port: your online store on BigCommerce.

Get ready to embark on the ultimate optimization adventure with our comprehensive guide to SEO for BigCommerce, designed to take your online business to the next level of visibility.

What is SEO and why is it important for your e-commerce in BigCommerce

SEO, or search engine optimization, is critical to the success of any online store on BigCommerce.

This technique allows improve the visibility of your website in Google's organic results and other search engines, which is crucial for attract traffic and increase the likelihood of sales.

BigCommerce stands out in the SEO aspect thanks to its advanced features. Unlike other platforms, BigCommerce offers the flexibility of edit URLs and has built-in AMP (Accelerated Mobile Pages), improving the loading speed on mobile devices and, therefore, the user experience.

BigCommerce SEO tools empower you enter relevant keywords and optimize images to make your e-commerce more attractive for search algorithms.

This, together with a meticulous analysis of the market and competition, allows you to design effective keyword strategies that significantly improve the visibility of your store.

In short, the SEO it's not just a digital marketing strategy. It's a necessity in e-commerce to ensure that your BigCommerce store Reach your maximum growth potential and success in the competitive online marketing landscape.

How does BigCommerce work?

BigCommerce is a robust and flexible cloud e-commerce solution, designed specifically for the needs of small and medium-sized businesses looking to expand their online presence.

This platform SaaS (Software as a Service) allows your business to build, operate and scale virtual stores efficiently and securely, facilitating the sale of products and the comprehensive management of sales operations.

One of the strengths of BigCommerce is its usability. With just a few clicks, any business can select between various modular templates to customize your virtual store, adapting it to the brand's style and the preferences of its target audience.

With a presence in more than 120 countries and having managed transactions that exceed 170 trillion dollars globally, BigCommerce positions itself as an e-commerce giant.

Its comprehensive functions and wide scope make it a platform ready for success in a variety of markets.

Advantages of using BigCommerce for your online store

BigCommerce stands out for offering a series of advantages that make it an attractive option for your e-commerce:

• Marketing and promotion tools: Essential for attracting and retaining customers, strengthening visibility and engagement.
• Absence of transaction fees: It allows stores to keep a larger part of their revenue, which is comparatively higher than other platforms.
• Multichannel functionality: Facilitates selling in different currencies and optimization on multiple sales platforms, ideal for reaching a global audience.
• Integrated B2B and B2C customer management: It allows you to manage both types of consumers from the same portal, simplifying administrative processes.
• 24/7 support: It guarantees peace of mind and timely resolution of incidents, offering continuous assistance to users.

BigCommerce SEO tools and resources

In terms of search engine optimization, BigCommerce offers advanced SEO resources that constitute the BigCommerce SEO toolkit.

The platform has features such as the Page Builder, which uses an intuitive system of drag and drop to make it easier to create and design web pages without requiring deep technical skills.

Automatic image optimization is another prominent feature, carried out through Akamai Image Manager, helping to improve page load and, therefore, the overall performance of the site.

In addition, the integrated online marketing tools are designed with strong SEO capabilities, so that stores rank efficiently on search engine results pages.

The ability to meticulously adjust the SEO of images and texts allows stores to be easily located on the Internet by potential customers.

Represent your products with appropriate keywords

The essence of a good SEO strategy lies in the identification and selection of the keywords that best represent the products or services offered by your e-commerce on BigCommerce.

This process begins with an in-depth analysis of the market and the competition, aimed at discovering terms and phrases that potential customers use in search engines.

La right choice of the right keywords It is a fundamental step to stand out in a competitive digital environment and is essential to attract qualified traffic to your website.

Once the groundwork has been established, we design specific keyword strategies that align with the business objectives of your BigCommerce store.

This involves a mix between high-volume words and long-tail terms, adapting the content to different stages of the buyer journey.

Keyword research tools together with detailed optimization analysis form the heart of a personalized SEO service, which seeks to improve your visibility and position yourself above your competitors in the market.

Keyword research tools to use in BigCommerce

To carry out effective keyword research in BigCommerce, it is recommended to use some of the following specialized tools:

• Ahrefs: This platform not only allows you to discover relevant terms, but it also provides information about potential traffic and search trends.
• SEMrush: Known for its wide range of features, it includes resources for tracking keyword rankings, performing SEO audits, and detailed competitive analysis.
• Moz Pro: This SEO suite offers tools that will help you identify keyword opportunities and assess the difficulty in ranking with them.
• Screaming Frog SEO Spider: Beyond keyword research, this tool is ideal for carrying out exhaustive SEO audits that reveal technical errors that could be affecting your site's positioning.
• KWFinder: It's particularly useful for identifying opportunities in long-tail keywords that tend to have less competition and can be very specific to certain niche markets.

How to find keywords relevant to your e-commerce in BigCommerce

When looking to optimize SEO for a commerce platform on BigCommerce, finding the appropriate keywords is a methodical process that involves several steps:

1. Initial Investigation: Start with a basic exploration to understand how your audience searches for the products you offer. This may include general terms related to your industry.
2. Competitor analysis: See the keywords your competitors rank for and how they generate traffic to their sites. This can provide you with valuable insights into what's working in your niche.
3. Focus on long tail: Long-tail keywords, such as “yoga clothing for women in Bogotá”, although they may have a lower search volume, tend to attract more relevant traffic with a greater intention to buy.
4. Use SEO tools: Use the tools above to find keywords based on accurate and up-to-date data, including your search volumes, trends and level of competition.
5. Relevance of the product: Make sure that the keywords you select align with the products you sell and the specific needs of your audience. Keywords should be a true reflection of what visitors expect to find in your store.

Implementing a careful and strategic selection of keywords will not only improve your retail store's position in search results, but it will also lead you to a stronger connection with your customers and, therefore, higher conversion rates.

With BigCommerce you don't need to be a programming genius

BigCommerce is a robust and friendly platform for online store owners, offering a set of search optimization features for pages and products.

These features facilitate the integration of SEO into all aspects of the site's content, ensuring that your digital business reaches its full potential in terms of visibility and ranking.

With its integrated CMS, BigCommerce allows users create, manage and publish digital content easily without the need for advanced programming skills.

In addition, the design tool Page Builder, based on the concept Drag and Drop, further simplifies the process of content management and page optimization, which is essential for keep content fresh and relevant.

The quality of the visual content is not far behind, since BigCommerce integrates automatic image optimization through Akamai Image Manager.

This contributes to improve image optimization and quality, a key aspect for capturing the attention of users and improving the experience on the website.

On the other hand, the free templates offered by BigCommerce provide a solid base to start developing and optimizing content without the need for large initial investments in custom design.

Improving the structure of your online store

A well-structured store is key to e-commerce success.

BigCommerce offers just that: a wide range of design templates and customization tools that help build an attractive online store consistent with brand identity.

In addition, the integrated functions for inventory management and sales data analysis make the operation of the store a much more efficient task.

BigCommerce is a scalable, easy-to-use solution that streamlines operations, suitable for growing businesses.

The ability to synchronize stores of Amazon or eBay with your BigCommerce store allows centralized and efficient management.

In terms of design, BigCommerce matches Shopify in offering modern, responsive and customizable themes.

That ensures that your e-commerce site will be up to the task both in aesthetics and functionality.

Mobile optimization

In the digital age in which we live, the need for an online store's content to be optimized for mobile devices. 

From making sure that the Charging time is minimal to ensure smooth navigation and payment processing on these devices, every detail counts.

Google has also significantly influenced this trend by prioritizing mobile-optimized content in its search results.

This establishes an optimized mobile version not as a luxury, but as a need.

Un responsive design and intuitive navigability are key parts to improving user interaction and optimize the shopping experience on mobile devices.

The structure of the website must be clear, and each element must be placed in such a way as to facilitate navigation, playing a crucial role in mobile web usability.

How to optimize your online store in BigCommerce for mobile devices

BigCommerce provides fertile ground for online store owners by allowing customers to conveniently make purchases on mobile devices.

Even more so when more than 50% of people now make purchases from their smartphones.

The platform is not far behind in offering SEO tools designed for improve the positioning of the store in search engines through the optimization of keywords and product descriptions designed for mobile usability.

With BigCommerce, customization is completely yielding offering full control over the design to adapt it to optimal mobile experiences. 

At the same time, it ensures that security and speed are a constant in the cloud and provides easy-to-use tools for managing your trading platform.

If your online store appears among the first mobile search results, this generates confidence in the quality of the information presented And a higher probability of buying on the part of users.

BigCommerce's promise of offering a personalized and productive shopping experience also extends to mobile devices.

Its advanced data search capabilities, fast delivery and payment security make it a platform of choice for eCommerce that seeks to expand its reach in the mobile population.

By adjusting your commerce platform with BigCommerce tools, you can ensure that the expectations of the modern mobile consumer are met and exceeded, ensuring a shopping experience unimpeded.

The following key points to keep in mind for mobile optimization in BigCommerce:

• Responsive Design: Ensure that the web adapts to any device screen size.
• Charging speed: Optimize images and use caching techniques to reduce load times.
• Intuitive Navigability: Simplify menus and ensure that buttons and links are easy to use on touch screens.
• Simplified Purchasing Process: Reduce the number of steps to the minimum necessary to complete a purchase.
• Optimized Visual Elements: Ensure that all graphics and videos are viewed correctly on mobile devices.

Incorporating these changes will result in a superior user experience and, consequently, in greater conversion and customer loyalty.

Creating relevant and quality content for your e-commerce on BigCommerce

Generating high-quality content is decidedly a pillar of successful SEO for online stores on BigCommerce. 

Relevant content improves search engine rankings and fosters the trust of potential customers, leaning towards the purchase decision.

The SEO strategy should focus on the development of appropriate keywords and on obtaining quality links that promote improved visibility of your store on search engines such as Google.

To create this relevant content, it's crucial carry out a meticulous analysis of the market, competition and keywords, laying the foundation for an effective content strategy.

The synergy between BigCommerce and WordPress allows the creation of personalized and secure content, thus optimizing the online sales experience.

In addition, BigCommerce provides integrated tools that support the creation of relevant and optimized content for AMP, ensuring the compatibility with modern web standards and with mobile devices.

Optimize your content to the maximum with keywords

Implementing keywords in your marketing campaigns is essential to optimize the attractive content of your website in BigCommerce to the maximum. 

It is advisable to incorporate the main keyword in critical places such as H1, the URL, H2 and H3 captions, in the title, in the ALT text of the product images, the meta descriptions, this helps increase the conversion rate.

Persuasive copywriting is essential for create attractive titles and meta descriptions that entice the user to click.

For the content to be effective in terms of SEO, must be in attuned to the user's search intent, thus making it possible to surpass other content that has already been positioned.

Remember that despite the importance of technical optimization, the essential quality of the content cannot be neglected.

Take advantage of every opportunity, such as the ALT attribute of images, to include related or synonymous keywords that reinforce SEO relevance.

Optimize titles, descriptions and tags in BigCommerce

BigCommerce provides the flexibility of introduce SEO-friendly modifications in different areas of the online store, such as keywords, images, and descriptions from your product catalog.

The platform is designed to easily customize all of these aspects, which means better positioning on search engine results pages.

With BigCommerce, optimizing titles and descriptions is a simple task, thanks to the ability to classify products intuitively.

The convenience of modifying both product descriptions and your name provides additional opportunities for integrate relevant keywords, thus reinforcing the general SEO strategy of the online store.

The platform's online marketing features include powerful SEO tools, such as editing meta tags, which are essential for optimal online visibility.

Technical optimization

Technical optimization is a fundamental aspect of SEO to ensure that your BigCommerce store works properly and is well rated by search engines.

A logical and clear structure of your website is crucial for users and search engines to efficiently navigate the online store.

To meet the challenge of duplicate content, tools such as canonical tags, 301 redirects, and No Index tags can be very useful.

Broken links must be corrected without delay to maintain the integrity of the website and customer satisfaction.

In the same way, it is essential to properly handle discontinued products, redirecting them to similar products or categories relevant to avoid the dreaded 404 error pages.

All these elements not only contribute to improving Google ranking, but also ensure a optimal user experience, a high-quality aspect rated positively by Google.

Upload speed and performance in BigCommerce

When it comes to e-commerce, every second counts. Loading speed is a key indicator of an online store's performance.

BigCommerce stands out in this regard. offering fast load times, which improves the user experience and helps rank better in search results.

This responsiveness is due to its cloud infrastructure, which ensures a smooth operation and freed from the burden of server management or software maintenance.

The scalability offered by BigCommerce is essential to handle any volume of traffic and sales, making it the basis of an efficient and competitive digital business.

Use header tags and meta tags

In BigCommerce, SEO optimization through the use of header tags and meta tags it is an accessible and efficient process.

These labels play a vital role in improved visibility and positioning in the search engine.

The platform makes it easy to customize these labels for each product and page, allowing online store owners to improve the relevance and ranking of your websites in search engines.

With clear headings and precise meta descriptions, improving organic traffic and user experience is quite achievable.

Optimizing images and files for your e-commerce in BigCommerce

A picture is worth a thousand words, especially in e-commerce.

That's why BigCommerce makes it easy to optimization of images and files so that your online store is not only attractive, but also fast.

By reducing the size of the images without losing quality, you ensure lower load times and improved user retention.

In addition, smooth navigation through optimized images increases possibilities to satisfy and convert visitors into customers, reaffirming the importance of a well-optimized site visually and technically.

Improving navigation and user experience in BigCommerce

BigCommerce is known for providing a smooth and rewarding user experience, key to e-commerce success.

The platform's advanced customization capability allows adapt the store to the specific needs and preferences of each user.

BigCommerce stands out for allowing a flawless browsing experience for end customers and wholesalers, thanks to its ability to support environments B2B and B2C from a single sales portal.

The 24/7 support service ensures that any issues can be resolved quickly, ensuring that the user experience is not negatively affected.

In addition, the integration with WordPress further enriches the capabilities of BigCommerce.

This offers intuitive navigation and an improved user experience throughout the purchase process in the online store.

Linkbuilding strategies

Una strategy Strong high-quality links are an essential component in optimizing any e-commerce store.

In the field of SEO, the internal bonding plays a leading role when creating a link network between the pages of your ecommerce.

This makes it easier for users to navigate and guides search engines for a effective indexing.

This practice involves connect relevant pages each other through the intelligent use of keywords, thus improving the relevance and ranking of those pages for specific terms.

Internal links help users to find what they are looking for in an intuitive way, increasing satisfaction and chances of conversion. 

At the same time, they help search engines better understand the structure and content of the site, favoring a more complete indexing.

On the other hand, the external links direct visitors to additional sources of information or business partners, and if they are from sites with high authority, they can improve your domain's own authority in search results.

Using internal and external links in BigCommerce

BigCommerce is equipped with specific SEO tools that allow you to manage in an advanced way the internal and external links of your online store.

These features are designed to strengthen both the structure of your website and its authority, positively affecting its visibility in search engines.

Link management in BigCommerce is both effective and efficient, making it easy to integration and maintenance of a well-thought-out link network.

By developing internal link strategies, users are encouraged to continue browsing the store, which is vital for improve participation metrics and, therefore, SEO.

On the other hand, external links are carefully selected and located, and may point to strategic partners or relevant content that reinforce the credibility of your store.

The BigCommerce platform allows you implement these strategies with ease, offering an improved user experience while expanding the reach and relevance of the store in search engine results.

In addition, we must not forget the impact that a coherent network of internal links can have on the perception of a website by advanced search engine algorithms.

This factor can determine a exponential growth in the visibility of your high-quality online store.

Conclusion: Optimize your e-commerce with BigCommerce

BigCommerce is undoubtedly an attractive option for any business looking to grow in the digital field.

Its ease of use and scalability make it ideal for both small businesses as for large corporations who seek to optimize their online operations.

In addition, the platform not only helps manage the online store, but it is also equipped with integrated marketing tools.

These tools are essential for building a strong online presence and effectively boosting sales. through a single platform.

Page load speed is another highlight of BigCommerce.

As we know, a fast website significantly improves the user experience and, at the same time, is an important factor in improving the positioning in search results of engines such as Google.

On the other hand, the ability to manage multiple sales channels and manage different online stores from one place is invaluable, especially for businesses that operate in international level or that they have several brands under their management.

BigCommerce provides the versatility and tools necessary for efficient and effective management of any company's online presence.

At Novicell, we're ready to help you take this step.

Our specialists will take your e-commerce to a new era, in which omnichannel, optimization and performance will be part of the fundamental pillars that your online store needs.

Contact today with us and take your online business to the next level.

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