How to get the most out of Sitecore for marketing

Everyday marketing can be filled with multiple applications, available options, and endless possibilities. With Sitecore You can have a platform that encompasses all the tools necessary to implement marketing management in a professional and intuitive way. If platforms like Mailchimp, Google Analytics, Hubspot or WordPress sound familiar to you, imagine all these features on a single platform.

The purpose of this article is to make you understand What are the potential applications of Sitecore, evaluate what the cost of its implementation would be, and offer you a glimpse of its tools to turn it into a marketing platform that fits exactly the needs of your company.

The Marketing of the Future with Sitecore

Sitecore is a content manager or CMS (Content Management System, for its acronym in English) really advanced. To understand all the possibilities offered by this software, since all its applications are related at different levels of complexity, it is necessary to do a little analysis. Every added difficulty is just an additional power in your hands for optimal marketing management.

One of Sitecore's focuses is value for the user. We all know that it's different for each of them. This is why Sitecore analytics (with modules such as Path Analyzer) is based on a series of parameters, previously set through a Engagement Value Plan, to talk about value and not about visits.

In this article we want, from Novicell, to make a Overview of different functions within this CMS so that you understand its potential and use those that adapt to what you really need - saving time on those things that may not be so relevant. In addition, depending on the version and the license purchased, you will get some applications or others. We're going to look at some of the features to highlight, but first of all, we just want to tell you that Sitecore loves naming everything, and now you'll understand why

Sitecore Experience Platform 

Experience Platform is the part of Sitecore with which You can generate hyperpersonalized content that makes each visit to your website highly relevant to each user. Among its benefits, the following stand out:

A practical case you could do is, for example, to show a page with different types of content if the user is a person who visits you from Germany, comes from an email campaign and you also know that they have visited you more than 3 times. Another curious example could be showing different content to those users who come from a specific IP. There are many public IPs - especially from large corporations - with which you can customize content for those users that come from your competition.

Sitecore Experience Commerce 

The Sitecore Experience Commerce platform (Sitecore XC) is, in short, Sitecore's e-commerce engine. Its strong point is that, thanks to hyperpersonalization, you can make recommendations for specific products depending on the type of user and the behavior of their visit. In this way, each user experience will be more relevant and will help in a potential increase in conversion.

Sitecore Content Hub 

Sitecore Content Hub is the unification of the plan, production and collaboration of all content through a single integrated solution. Like other Sitecore applications, artificial intelligence is of great relevance, and it uses the Machine learning for content tagging and identifying similar images.

It's very relevant especially for corporations where the management of content assets is complicated due to the existence of different types of publishers, delegations, markets and content authors, among others.

Sitecore AI

Customer shopping experiences are highly customizable with Sitecore AI, which uses algorithms of Machine learning. This artificial intelligence is what powers the Sitecore Experience Platform and Sitecore Content Hub, offering limitless automation and self-personalization, tailored to the company's objectives.

Sitecore Connectors 

The platform is rich in connections and is ready to integrate with third-party products immediately, such as Salesforce, Microsoft Dynamics 365 for Retail and Microsoft Dynamics 365 for Sales. In turn, it allows other third-party solutions using the Technical Alliance Program from Sitecore, a compendium of integrations with Sitecore's partners.

Audit to get started with Sitecore

As we said at the beginning of this article, Sitecore is a platform platform with multiple layers of complexity and relationships between modules that they allow you to personalize the marketing management experience to the limit. In many cases, an audit is necessary to implement all customized solutions effectively. If you already have this technology, but you don't feel like you've taken full advantage of its potential, we can help you with an audit focused on the marketing and strategy part that would include the following:

• Workshop
• Setting objectives
• Establishing the value of Engagement 
• Taxonomy settings
• Audit document that explains what the plan is and how to start using the different Sitecore marketing applications.
• List Manager
• EXM
• Analytics
• Path Analyzer
• Forms
• Automation
• Optimization
• Formation

How can we help you?

If you need more information, do not hesitate to contact get in touch with us.