PIM vs. PXM: Differences, Complements and Evolution

The digital world requires more than just managing product data: requires personalized and dynamic experiences.

Companies have used PIM to centralize and distribute product information. Now, with a focus on customer experience, PXM improves how users perceive and interact with that information.

In this article, we analyze the Differences between PIM and PXM, how they complement each other and their evolution in digital product management.

What is PIM

Product information management (PIM) centralizes and structures a company's product information.

Its main function is keep data consistent and available for different sales and marketing channels.

Key features of PIM

• Data Centralization: Store product information in one place.
• Standardization and validation: It ensures consistency and compliance with standards.
• Omnichannel distribution: Publish data at different points of sale.
• Collaboration between teams: It allows different areas to access and update information in an organized way.

PIM use cases in different industries

Retail: Unify product catalogs across multiple marketplaces.

Mfg: Manage technical data and product documentation.

Health and Pharmaceutical: Ensures regulatory compliance and traceability.

Although PIM optimizes data management and distribution, it doesn't focus on the user experience. This is where it comes into play PXM.

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What is PXM and how is it different from PIM

El Product Experience Management (PXM) It does not replace the PIM, but rather expands its capabilities.

While PIM ensures accurate and consistent data, PXM improves the way customers perceive and interact with them.

Key Differences Between PIM and PXM

Source: Gartner, Market Guide for Product Information Management Applications, 2025. Available in: Gartner.com

PXM use cases in different industries

• Retail: Optimizes images, descriptions and messages according to the channel and the target audience.
• Mfg: These types of companies manage large volumes of products with detailed specifications. PXM allows information to be adapted according to the distribution channel and the end user.
• Health and Pharmaceutical: It manages information in a precise, updated and adapted way to different audiences, from doctors to consumers.

PXM Capabilities

Many vendors are taking the PXM approach, but not all of them have taken this step.

Below are the main capabilities of a PXM and its impact on product management.

1. PIM and DAM integration

The PXM starts with the smooth integration of PIM And the Digital Asset Management (DAM). This allows you to centrally manage product information and associated digital resources.

2. Feed Management

Facilitates the creation of segmented or personalized product feeds for internal use or distribution on external channels. Data can be exported in formats such as XML, CSV, JSON or Excel.

3. Data Syndication

Allows product feeds to be distributed across multiple channels, ensuring data precise, standardized and adapted to the requirements of each platform.

4. Integration with channels

Beyond syndication, the PXM is integrated through APIs with output channels, updating information directly in the required systems.

It also includes quality controls and error management in the integration with marketplaces and retail sites.

5. Analysis of the digital storefront

Analyze the product performance on marketplaces and eCommerce sites. With this data, companies can evaluate their digital presence and adjust their sales and marketing strategies.

6. Inventory Management

Consolidate data from warehouses, physical stores and distribution channels, optimizing inventory planning.

7. Price Management

Allows you to store and adjust base prices, margins, discounts and taxes for each product and sales channel, facilitating a dynamic pricing strategy.

8. Automated feedback and adjustments

Through digital storefront analysis (DSA) tools, the PXM can receive real-time data and make immediate adjustments or activate workflows to optimize product information.

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Vendors that implement PXM

These capabilities mean that the PXM be a key tool in the management of digital products. However, not all providers offer the same level of functionality.

Source: Gartner, Market Guide for Product Information Management Applications, 2025. Available in: Gartner.com

PIM and PXM: A Complementary Relationship

PIM and PXM don't compete with each other; they complement each other.

PXM is a natural evolution of PIM.

Instead of choosing between the two, companies should ask themselves how PXM can strengthen its strategy based on a solid PIM.

When to integrate PXM

• Companies looking for optimize the presentation of products and improve the conversion.
• Business with omnichannel sales who need to adapt content according to platform and audience.
• Companies with a focus on user experience and personalization.

The evolution of PIM and PXM

Solutions are moving towards more connected and intelligent models.

There is a constant evolution guided by the need for greater automation, flexibility and real-time analysis.

Key trends in market evolution

• Applied AI: Automate descriptions, validate data and personalize content in real time.
• API-first architecture: It facilitates integration with other systems, offering greater flexibility and scalability.
• Data-based PXM: It uses real-time analytics to optimize the user experience and improve conversion.

Every company must evaluate its digital maturity and specific needs to decide if you require a Robust PIM, the integration of PXM or a combination of both solutions.

The integration of PXM within the PIM ecosystem will continue to grow, driven by demand for more personalized shopping experiences adapted to each digital channel.

Novicell can help you

In Novicell, we are expert consultants in PIM and PXM.

If you need help choosing the right solution for your business, our specialists can advise you at every stage of the process.