How to attract quality traffic to increase ROI

We all have an idea of how to generate traffic, but do we know how to attract the right traffic to our websites?

According to a study by HubSpot, the two main challenges facing marketers are Generate traffic and leads to be able to demonstrate the impact of their marketing activities, the ROI. For this reason, in this article we are going to explain How to attract the right traffic and how to use data to better understand your audience and create relevant content.

Before trying to generate the right traffic, it's important to know who you want to attract. The creation of a Buyer Persona It can help identify the type of person you are addressing. For example, the type of user that will surely read this article is someone who has the challenge of attracting traffic to their company's website, manages multiple assets, wants to understand how to use data or works on KPI's driven by ROI. This person can be called a digital marketing director. Once you are clear about what type of person you are targeting, you can do whatever it takes to attract them.

7 Ways to Generate Quality Traffic

1. Social networks

Social networks generate traffic to a website even after the first post and can be a key method for driving ideal traffic. One way to generate it is through the use of buzzwords, Buzzwords. People tend to click on information with keywords that interest them or that they are attractive. A crucial way to attract the right traffic is through the use of Hashtags, since they extend the reach of their message to people who search around the terms being labeled. Finally, if content is relevant to industry professionals, they will share it within their network.

2. References

References are often underestimated and overlooked, but they can be significantly useful for generating quality traffic. The reason is that the link will come from a trusted website with the intention of finding your services. The more links you have from other websites, the more likely you are to have new users engaging with your content, which in turn can generate more sales. An example would be links to product review websites, because your visitors are already aware of what they want and are considering making a purchase.

3. Paid Search

Pay by terms of Search is a method common used by companies, but is often configured and not tracked in retrospect. The truth is that it is worth investing in personnel to implement and manage this type of action, if you do not want to abandon the work of configuring and creating ads. This is a very effective way to send traffic to your website of users who are looking for exactly what you're offering. If, in addition, you associate these ads with landing pages with a well-defined objective, they will be much more effective.

4. SEO

El SEO and paid search can be very effective if done together. Both for creating ads and for writing the texts that will appear in Google results in an organic way, it is necessary to include keywords that the user is looking for, although To appear organically, it is not enough to incorporate keywords and an attractive copy that invites you to click, but you also have to take into account many other factors that, to a greater or lesser extent, will make your URLs rank higher or lower in the ranking.

5. Email marketing

Email marketing is an essential method for generating the traffic that interests you, if done correctly. If you get the necessary permissions for send content to your potential customers, thus generating a database, you have a great opportunity. If your content is engaging, visually appealing and relevant to the people who receive these emails, you're going to take them to your website.

6. Charging speed

The speed of a website is interesting because if you don't pay attention to this, any traffic generated will come to your site and leave immediately. Having a slow website means that search engines won't be able to crawl enough pages making your pages less visible and decreasing your search ranking. You can't reach your target audience if you're invisible.

7. Link structure

The structure of your links is crucial and relates to the previous point. If you have a weak link structure, you may be confusing people Google robots and you'll end up in a low position in Google search. By not being as visible, the quality and number of people who visit your website will be reduced.

A couple of final thoughts

Create quality content

After paying attention to the different ways to generate quality traffic, you'll need to use the information generated from these steps. You'll be able to determine what content is the most engaging and how people interact with the content you create. This allows you to use a process similar to the one mentioned above and define some segments that will help you decide the type of content you are going to generate once you have analyzed the information generated.

You'll also begin to understand what your target audience needs, which will allow you to create tailor-made content, not generic. The essence of creating content is to attract and inform about what your business offers. The more relevant the content, the more likely you are to convince your viewers to make a purchase.

Analyze traffic correctly

The best way to evaluate your traffic is to do a tracking the conversions that are being made, for example, how many leads have been generated from the new traffic flow that comes in, how many pages people see before they leave, and interactions with your content. Any traffic that goes to your website can be considered good traffic as long as it has some business value.

Our advice is to follow the 7 ways to generate traffic, Analyze traffic What is generated by doing this, creating segments/people and trying to understand their needs, create content that is personalized and relevant to your viewers and, thus, the ROI will increase.

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