Real-time monitoring of the Social Media universe during the Mobile World Congress in Barcelona

The Challenge

The organizers of the MWC needed to know at all times what was being said on the Internet and social networks to detect possible problems and to be able to manage them efficiently and as soon as possible.

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The Solution

Novicell previously met with the organizers of the Mobile World Congress to find out which topics should be paid more attention to during the celebration of the event. Then we configured our monitoring tool (Talkwalker) to achieve our objectives and we began to collect and analyze the different results in real time. As potential problems were detected, they were quickly reported to those responsible for each area so that they could react immediately.

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Collection of all the comments that were made about an event focused on specific Keywords.

Anticipation

It allows us to detect in real time a possible user problem with the event or company. It is important to discover them in time and to be able to prevent them.

Understanding

The importance of listening to consumers and trying to resolve their doubts and problems will allow us to get closer to them.

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