Benefits of a PIM in a Digital Marketing Strategy

In the world of digital marketing, one of the most important tools for managing and optimizing product information is a PIM system. You may know how it works, but do you understand how a PIM optimizes your marketing actions?

Without a doubt, a PIM will take your business to the next level, but like all systems, it's important that you know how to incorporate it into the planning of your actions in a strategic way, and understanding how this solution benefits your marketing strategy is a good starting point.

A PIM allows you manage and centralize all your company's product information in one place, from its technical characteristics to its descriptions, images, videos, prices, etc.

In addition, it ensures that all product information is consistent and accurate. This is especially important in the digital environment, where information is used in multiple sales channels:

• Web
• Applications
• Social networks
• E-commerce platforms
• Marketplaces
• Product catalogs

The coherence of information on each channel improves customer experience and customer satisfaction. In addition, having an efficient and multifunctional tool, such as the PIM system, streamlines the work of your marketing and sales teams, thus increasing the performance of your business.

How a PIM Benefits Your Digital Marketing Strategy

It's clear that a PIM brings significant benefits to your business, from the organization and management of information, to the marketing and distribution of products.

However, this time we want to highlight how it affects your marketing strategy, boosting those essential actions to promote the visibility and positioning of your products, as well as to improve the experience of your potential customers. Among the benefits to highlight, we find the following:

Improve the customer experience

A PIM allows you create a coherent and consistent customer experience, providing complete, accurate and up-to-date product information. This increases user confidence and reduces the return rate. In addition, makes it easy to search and compare products, which increases customer satisfaction and loyalty.

On the other hand, product information can be used across multiple channels, meaning that customers can access the same information at different touchpoints, thus offering a great user experience, wherever and whenever.

Increase the efficiency of your teams and reduce errors

By having a single source of product information, errors, duplication and contradictions are avoided. You can save time and resources creating or updating content.

Los marketing and sales teams can work more efficiently, by having all the product information in one place, they can access and update the information quickly and easily, allowing them to focus on other important tasks, such as creating advertising campaigns and analyzing data.

Empower omnichannel

With a PIM it's much easier to have all the Updated product information on the different sales channels and marketing. This is achieved by creating rules and workflows that automatically validate and correct product data before it is published. This allows you to reduce errors and maintain information consistency. Forget about uploading content manually to each platform.

By having consistent and consistent product information across all digital channels, you can boost cross-selling and upselling.

In fact, a PIM can let you know if there is a channel where your product doesn't have the exact information or is out of date. Thus avoiding omitted data, robotic translations, low quality images, errors in technical data, etc.

Boosts SEO and search engine visibility

Having accurate product information within the PIM system makes it easier create descriptions adapted to the keywords, to the user search intent and to the requirements of an effective SEO strategy for each channel, which improves the ranking and increases the visibility of your eCommerce as well as your products. Increasing organic traffic and increasing conversion opportunities.

In addition, the PIM also allows effectively label and categorize each item, making it easier to search for and discover products in search engines and other marketing channels.

Increase performance and ROI

By having quality information about products, you improve SEO positioning and increase organic traffic. Thus increasing the conversion and the average order value, which translates into a higher return on investment.

Provides brand consistency and coherence

A PIM helps maintain brand consistency by ensuring that product information is consistent across all sales and marketing channels. This includes product descriptions, images, prices, and other important details.

In addition to the ability to create templates and workflows, which ensure that all products have a uniform presentation.

Promotes international expansion

Product information management is especially important for companies that sell internationally. A PIM allows you to easily translate product information into different languages and adapt it to different markets and cultures.

By being able to easily manage product information in different languages and formats, you can access new markets and potential customers. You can also adapt the offer to the local preferences and needs of each country or region.

Facilitates integration with content and distribution tools

La ability of a PIM to integrate with other marketing systems and platforms, including CMS and e-commerce platforms is a big benefit.

Integration with a CMS allows you to keep product information consistent at all times and reduce costs as well as manual update times. Integration with e-commerce platforms improves the customer experience and optimizes the profitability of your business. 

Improves decision-making

A PIM provides marketing and sales teams real-time information on product performance. This means they can make informed decisions about optimizing marketing campaigns, inventory management, and pricing strategy.

In conclusion, if your business focuses on marketing products through different digital channels, a PIM is one of the tools that cannot be missing in your digital marketing plan, since it allows you to create and disseminate quality content that generates value for the customer and for your company.

If you want to know what you need to consider before investing in this solution, we invite you to download the definitive guide to investing in a PIM.

Trust a PIM system to improve the customer experience, increase the efficiency and productivity of your teams, boost SEO and expand your business internationally. Remember to choose to the right provider, the one that meets your business needs.

Do you need help implementing a PIM system?

If you want to know more about how a PIM can help you achieve your business objectives, contact us!