In the dynamic universe of web positioning, understanding the principles of E-E-A-T and YMYL has become essential for those immersed in the world of SEO.

These acronyms are more than just terms; they are the compass that guides Google across the vast ocean of online information, determining what content deserves to stand out for its quality and reliability. But what do these terms really mean and how can they push your content towards The first positions in the search results? We will answer your questions in this article.

E-E-A-T and YMYL: Pillars of Modern SEO

In a digital ecosystem where information is abundant but often questionable, E-E-A-T and YMYL emerge as standards of excellence. These are two fundamental concepts in Google's quality guidelines, designed to evaluate the quality and relevance of content on the web. Its importance lies in the ability to directly influence SEO positioning, making the difference between outstanding content and one that goes unnoticed.

E-E-A-T, whose acronyms stand for “Experience, Expertise, Authoritativeness and Trustworthiness” (Experience, Knowledge, Authority and Reliability), and YMYL, derived from “Your Money or Your Life” (Your Money or Your Life), are essential for understanding how Google classifies content, prioritizing those that offer real value, security and precision to users.

By mastering the E-E-A-T and YMYL application, you prepare to raise the standard of your content and captivate your target audience, ensuring that each piece not only meets the expectations of search engines, but also resonates meaningfully with users.

What is E-E-A-T in SEO

E-E-A-T is a key component of Google's Quality Guidelines, a manual used by quality evaluators to rate the quality of search results. While not a direct positioning factor, its strong presence is sought by Google to provide valuable results.

This concept has developed over time, evolving from the initial E-A-T (Expertise, Authoritativeness and Trustworthiness) until the addition of an additional “E” in December 2022, focused on “Experience”.

Let's break down each of the letters to better understand their impact:

Experience

The inclusion of “Experience” in E-E-A-T enriches the concept of E-A-T, highlighting Google's commitment to quality and user experience.

This pillar is not limited to theoretical knowledge; it delves into the richness of personal and direct experience. Demonstrate experience through your content, reflecting a deep and experiential understanding of the subject.

Knowledge

Distinguishing between experience and knowledge is crucial for developing content that not only informs, but also educate and empower your audience.

While experience is based on personal experience, knowledge is focused on theoretical or technical understanding. Content that addresses specialized topics in depth evidences a domain of the topic that supports the creator's authority in their field.

Authority

In the context of Google's Quality Guidelines, authority refers to the reputation and influence that a website or author has on a certain topic or industry. Google quality evaluators are instructed to evaluate the authority of the creator, their content, and their website.

Establishing authority within your industry not only raises your profile, but it also consolidates trust in your digital business. This authority transforms your brand into a reliable and respected source of information, essential for an effective E-E-A-T SEO practice.

Reliability

At the core of a successful E-E-A-T SEO strategy is reliability. Ensure the protection of your users and reinforce their trust in your brand.

‍A site that demonstrates reliability, especially in critical aspects such as the security of online transactions, improves your E-E-A-T SEO and strengthens user trust.

The relationship between E-E-A-T SEO and Google is based on a mutual understanding of the importance of the quality and reliability of content on the web. This synergy is key to the success of your digital business, emphasizing the need for content that meet quality standards of Google and responds to the needs of users.

A high E-E-A-T not only improves positioning in search results, but it also strengthens the relationship of trust with users, offering a quality and safety guarantee.

Achieving and maintaining a high E-E-A-T requires a constant commitment to quality, the updating and relevance of the content, aspects that Google values and rewards in its ranking.

It is essential for your digital business to focus on these pillars to ensure a strong and reliable web presence.

What is YMYL in SEO

Addressing YMYL topics (Your Money or Your Life) involves assuming significant responsibility, since such content has the power to directly influence people's crucial decisions. Google, aware of this influence, pays special attention to E-E-A-T to ensure that YMYL content meets the highest standards of quality and reliability.

E-E-A-T, described above, is important in the SEO of YMYL pages, which are those that deal with topics crucial to life or money. Why? Imagine finding the wrong information about something important. First, you as a reader are affected, because that information can influence your decisions. But not only that, it also affects those who are connected to you, such as friends or family. And beyond that, if that misinformation spreads, it can harm entire groups of people.

Understanding the essence of YMYL involves recognize its scope, covering those issues with the potential to affect people's financial lives, health and well-being. From financial advice to health guides, YMYL content must carefully navigate the delicate balance between providing valuable information and ensuring that it meets the accuracy and reliability criteria established by Google.

Strengthen authority in your content within the YMYL universe it involves not only one option, but a need. The inclusion of verifiable data and statistics not only enriches E-E-A-T SEO, but it also consolidates your site's position as an authoritative and reliable source on critical issues.

Practical Tips for Improving Your E-E-A-T SEO

To improve your SEO considering the concepts of E-E-A-T and YMYL, it's crucial to follow some best practices that help raise the perception of quality and reliability of your website in the eyes of Google and other search engines. Here are some practical tips for you.

• Create high-quality content: make sure that your content is informative, well researched and written by people with knowledge of the subject. If you're an expert in a particular field, share your unique experience and knowledge.
• It includes biographies of authors: for YMYL content, it's essential that content authors have the necessary credibility and experience. It includes detailed biographies that highlight your qualifications and experience in the area.
• Get inbound links from high-quality sites: links from recognized and trusted websites can significantly increase your authority. Focus your efforts on link building strategies with relevant sites in your industry.
• Get involved in your community: actively participate in communities, forums and social networks related to your niche. Answer questions, offer your knowledge and contribute valuable content.
• Be transparent: make sure your website has easy access to company information, privacy policies, terms of service and contact details.
• It includes opinions and testimonials: positive user and customer reviews can significantly improve trust. Consider including testimonials and opinions on your website.
• Secure your website: use HTTPS to protect the privacy and security of your visitors. Google considers the security of the website as a factor for its ranking.
• It provides clear and reliable evidence: for sites that affect people's financial or health decisions, it's crucial to back up your claims with evidence, such as studies, research, or statistics.
• Keep your content up to date: information in fields such as health and finance changes rapidly. Be sure to review and update your content regularly to reflect the most recent and accurate information.
• Optimize for mobile: Make sure that your site Be responsive website and is optimized for mobile devices, since a large number of searches are performed on these devices.
• Improve your site's loading speed: A fast site improves the user experience and is a factor that Google considers for ranking.
• Use analysis tools: tools like Google Analytics and Google Search Console can provide you with valuable information about how visitors interact with your site and how you can improve.

By implementing these practices, you'll not only improve your SEO and increase your chances of ranking better in search results, but you'll also provide your users with a more valuable and secure experience on your website.

Conclusion, pay special attention to the concepts E-E-A-T and YMYL in your content

Although E-A-T and YMYL don't directly determine your position in SEO, they are key aspects to consider when developing quality content. These elements influence the perception and reliability of information, which can impact the user experience and, ultimately, the visibility of your content. Therefore, even if they are not direct ranking factors, your attention helps to build a solid and reliable online presence.

At Novicell, we understand how these concepts can transform your SEO strategy. Our experience and knowledge position us as your ideal ally for navigating today's complex SEO landscape. Contact with us and discover how we can help you improve your online positioning and visibility, ensuring that your content not only meets Google's highest quality standards, but also resonates with your users, establishing a solid foundation for long-term success.