What is digital transformation and how can it help your company?

What is digital transformation?

Digital transformation is a process of change in companies that use digital technology and that it has an impact on all areas of organizations, changing the way the company works. The changes that arise in a digital transformation are comprehensive, in other words, they do not consist only of replacing a non-digital element with a digital one, but they affect the structure of the company itself.

Digital transformation consists of 3 basic steps:

• Transforming data into knowledge
• Transforming knowledge into action
• Transforming actions into results

Digital transformation is a logical process for companies, as it is necessary to avoid their disappearance in the short or long term. The digital transformation It is part of innovation in business: Those companies that remain anchored in the old have their days numbered.

But when did the digital transformation start? In the past 20th century, although during the 21st century, it has accelerated.

Mobile technology, the cloud computing, artificial intelligence, among others, has been are changing the way customers access information of companies, at the same time that the way they work within them also changes.

How can digital transformation help your company?

The benefits of digital transformation are varied. We summarize them in 5 main benefits:

1. Improves efficiency in companies

Process automation and data integration make it possible to gain efficiency, as it reduces the time spent by the human team to carry out tasks such as data recording, for example. Simplifying business processes saves time and resources.

2. Generate data that helps you make decisions

The ability to have data allows us to draw valuable information from them to draw conclusions about how we can improve or what type of actions to promote. Reaching conclusions based on data allows us to make decisions with greater confidence and guarantees of success.

3. Promotes communication between departments

This point may not seem so relevant, but a company should be concerned about communication between its employees. Often departments work independently. Digital tools offer the possibility of streamlining a company's interdepartmental communication.

4. Improve customer satisfaction

It's true: thanks to digital transformation, we achieve better customer service. In recent years, the digital world has radically changed the area of customer service. Consumers have the possibility to contact companies not only by phone or email, but they can write on social networks or through chatbot technology.

5. Increase the Revenue

The ultimate benefit: increased profits. If we have tools to make better decisions, we will be more assertive and achieve our goals. If customers are happier, they will spend more. If productivity is increased, profits will increase.

Implementing digital transformation in a company is totally necessary and provides organizations with both short and long term benefits. However, it is important that the process is done properly. Last September, we had the opportunity to hear from Toke Lund, Director of International Ecommerce at Novicell, at the seminar we gave at our offices in Barcelona on how digital transformation can help your company. Toke has helped companies like Lego in their digital transformation. If you want to be informed of the upcoming events that we will hold, you just have to sign up for our newsletter, or check out our seminars page.

How can we help you?

If you need more information, do not hesitate to contact us.