The importance of creating Landing Pages for your company

What are landing pages?

A landing page (or landing page) is a website that aims to get leads, in other words, its function is to convert users into potential customers.

To turn users who visit that page into leads, it is essential that the Content is useful for the user and the design is attractive. The purpose is to obtain user data, generally through a contact form.

They can be created for specific actions or campaigns such as: attracting customers interested in a product or service, registering for an event, downloading an ebook...

Benefits of creating Landing Pages

Creating a landing page optimized for conversion has many advantages in attracting potential customers. These are The 5 main advantages:

1. Increased conversion

The conversion is in first position because it is the raison d'être of a landing: significantly increase the conversion of a business. We understand conversion as a specific and relevant objective for a company: obtaining contact details, selling a product, subscribing to a newsletter, requesting information about a service, etc. We would not create landings unless they allow us to get where we wanted to.

2. Fast deployment

In a very short time you can have a landing page, which allows you a lot agility to generate campaigns. In order to do this, you need to:

• Define your main objective
• Think about what you want to communicate and to whom
• Prepare copies of images or videos

3. Personalized design

The great advantage of a landing page is that it allows you to create a specific design for each service or product you want to promote. You can have different landings associated with different services, with a unique design.

4. Total efficiency with Adwords

This is perhaps one of the most obvious benefits. Carry out specific campaigns within Google Ads and associating each one of them with a landing page is, in fact, very effective. The coherence between Copies of ads is essential to increase your Quality Score in Adwords and, therefore, lower the CPC of your ads (Cost Per Click). We explain it to you in detail in a Article about the Adwords QS.

5. Continuous conversion optimization

With the possibility of performing A/B testing, you can optimize the conversion, analyze what works best, and, in this way, achieve the optimal result. It's a Agile method to get the maximum number of leads.

“LANDINGS AS A SERVICE”

The creation of Landing Pages can be done using the existing content manager on your website. For this, it is very likely that you will need the help of your programmer.

However, there is a modality (which we call”Landings as a Service“) to create landing pages in a very flexible way and without the need for any technician. In these cases, we work with external platforms dedicated to this purpose, and these landing pages, despite not being created with your content manager, continue to point to your web domain (e.g.: www.nambreempresa.com/landing).

In Novicell we create landing pages for our customers both in product format and landing as a service. A lot of efforts are made in digital marketing to get leads, but having well-implemented and designed landing pages is the key point for permanently closing your leads.

How can we help you?

If you need more information, do not hesitate to contact get in touch with us.