The best international B2B lead capture strategies

The time has come to expand your business and bet on a strategy of capture of B2B leads at an international level. Not sure where to start? We understand you, that's why we help you organize your marketing actions so that your business has a global impact.

As you may know, leads in marketing and sales are potential customers who have shown interest in your product or service and that, over time, they can become loyal customers. However, capturing international leads is a complex process that requires appropriate strategies adapted to the target market.

If you've come to this article, you'll be looking for the best strategies for your international marketing plan and we won't let you go “empty-handed”. Here are the key actions that will grow your online revenues globally.

The importance of an international B2B lead capture strategy

Before delving into specific strategies, it's important to highlight the importance of having an international B2B lead capture strategy.

A suitable strategy will not only help you attract more international customers, but it will also allow you to:

• Get to know your potential customers better
• Increase your sales and expand your business
• Improve your reputation and positioning in the global market

To do this, it's important to know where to start and recognize key actions, those that will allow you to attract your target audience and increase your conversion rate.

B2B lead capture: How to get international leads?

Here are the best international B2B lead capture strategies:

Identify your international potential customers

The first thing you should do is identify your target audience in the international market. This will allow you to adapt your lead capture strategies to the needs and preferences of your target audience. To do this, you need to do a exhaustive research of the market and your competition.

Create quality content based on an SEO strategy

Content is key to attracting your international potential customers. Create quality and relevant content for your target audience, and make sure it's available in different languages and formats. You can develop the content as blog articles, videos, infographics or ebooks.

Make sure the content is optimized at the SEO level, with the keywords relevant to the industry you want to reach, this will increase the visibility of your website in search results.

Use a “glocal” language in your content

When creating content in different languages, forget about translating. The success of an international content strategy is understanding culture.

Apply a methodology 'glocal'; a strategy that focuses on understanding cultural and linguistic differences of your target audience, entrusting the creation of content to native writers and specialists, to develop a localized B2B recruitment strategy.

Design downloadable content

Create downloadable resources that respond to the main concerns of your target audience, you can choose different formats: guides, videos, checklists, ebooks, etc.

The creation of downloadable content is one of the most powerful strategies for capturing leads, since the user interested in downloading your content must complete a form, leaving their contact information and entering your database, so that later, you can accompany and enrich their buying process through email marketing campaigns, newsletters, invitations to specific events and other actions related to your initial interest.

Explain your success stories

Within your lead capture strategy, success stories are a very valuable element, since B2B buyers are highly analytical, are risk-averse and often need the approval of several managers to invest in a product or service.

Share what your company has demonstrable experience, with satisfactory results and in different markets, will generate trust in your potential customers and will encourage their purchase decision.

Success stories can be written testimonials, videos or interviews, but be sure to share numerical data and demonstrate the effective solution.

Participate and organize events

Fairs and events are an opportunity to connect with potential international clients in person.

Take part in fairs and events relevant to your industry, and make sure you have a Booth attractive and a sales team ready to serve visitors.

Dare to organize and develop seminars, workshops or other face-to-face meetings that enhance your brand and your services, always understanding and responding to the needs of your target audience.

It allows you to test your product or service

Offering free tests or demos of your product or service is an effective way to capture international leads, since guarantees transparency and provides trust.

Make sure that the trial or demo is available in different languages and that it's easy to use for your target audience.

Perform email marketing actions

Email marketing remains one of the most effective strategies for capturing B2B leads internationally.

Crea personalized email campaigns for your potential customers, and make sure the content is relevant and engaging for them.

If you offer downloadable content, you can structure a”lead nurturing” dedicated to the people who have downloaded your content, thus accompanying and motivating their buying process.

It offers attractive promotions

Offering discounts, packages and special promotions is a very effective way to attract potential customers internationally.

Make sure that the promotions are adapted to the needs and preferences of your target audience, for each market.

Structure campaigns in Google Ads or Bing Ads

Search engine advertising is an effective way to reach potential international customers at the right time. Use keywords that are relevant to your industry and your country of origin.

Make sure that the campaign you are going to launch is available in different languages and customized for each market. For this it is important structure a plan of international SEM strategies clear and effective.

Optimize and customize your website

Analyze the behavior of your website users and make decisions about their browsing experience.

Realize A/B tests on the design and content of your website, responding to the needs of your users, this can facilitate recruitment and increase your conversion.

You can also use your visitors' browsing preferences to personalize content and the offers displayed on your service pages.

Some “Quick Wins” to take into account in the design of your website, for the capture of B2B leads at an international level, are:

• It uses persuasive, attractive and “glocal” language.
• Use clear, easily visible CTAs.
• Create attention-grabbing headlines.
• It incorporates chat bots.
• Evidences customer testimonials.
• It guarantees charging speed.
• Create simplified forms, with little information.

Use these strategies to attract international prospects, but remember to adapt each action to the needs and preferences of your target audience, according to the industry and geographical location.

With a well-structured international recruitment plan, you can increase your sales, improve your reputation and expand your business globally.

Looking to capture leads internationally?

At Novicell, we help you structure your international B2B lead capture strategy through a combination of services and actions that will boost the success of your business. Contact us! We answer all your questions.