Other projects of interest
The Challenge
EBMT, organizer of the most important European Congress of Hematology in the field of blood cancer and bone marrow transplantation, wanted to increase its visibility and, at the same time, increase registrations for the congress. Novicell helped EBMT in the creation of international SEM campaigns and in the analysis of the results.
The Novicell Solution
Novicell previously met with EBMT to learn what their needs were and how we could help them improve collection data to achieve their objectives.
In 2017, we began to manage SEM (Google Adwords) campaigns in an optimized way focused on capturing leads in 38 countries and in 8 languages (English, French, Dutch, German, Spanish, Korean, Chinese and Italian). In 2018, we helped EBMT to increase registrations for its conference, reducing the cost compared to the previous year and, in addition, we obtained a CTR of 21% on average in search campaigns.
Results
- 50% The cost of investment has been reduced by 50% compared to the previous year
- 25% Increase in the number of registrations compared to the previous year
- 5,000 Around 5,000 registrations obtained