Keys to optimizing your website's footer for SEO

Optimize your website's footer for SEO it's important. Okay, it's not the most visible part of your website. It doesn't affect as much as the Link Juice, the optimization of metatags or the loading speed of your website and yet it has a essential function: synthesize the content of your website in the most convenient way for the user and the most efficient way to achieve your objectives. Which is no small thing. As with everything related to organic positioning, there is no magic formula, but its design will depend on each type of website.

In this article we are going to delve into the fascinating world of the footer and its relationship with SEO. We will explain to you what you should ideally include in your website and what is best to avoid in order to achieve Get the most out of it to this essential place on your website.

What should you include? 

0. Empathy with the user

To begin with, you should keep in mind that, as with almost everything related to SEO, the most important thing of all when designing a footer is the user. Think about the usability It is essential to ask yourself what you expect to find in that section of my website and give it an answer.

1. Social media

The footer is the ideal place to place the share buttons on social networks. The user who is browsing your website will not share your content if they have not read it before. That's why it's a good idea to include them in this section. In addition, it is becoming a very widespread practice, so the user is used to finding them in this place; this way it will be easy for him to find them.

2. NAP: Helping Local SEO

Do you know what NAP is? In English: Name, address, phone. The basic details of your company for Google to find you are your name, address and phone number. When it comes to the search engine locating your company and providing searches based on location, Google takes this data into account. Including them in your footer will help boost the local positioning of your business.

 3. Differentiated categories of links

In the footer it is important that you write some of the categories of your website to make it easier for visitors to find the content they are looking for. If your website is very large and has many different categories, include only those that are most relevant (those with the most visits or those that you would like to promote). In any case, distinguish them well from the links to pages related to those categories (in another color or in bold letters, for example) so that the user can distinguish perfectly What is a link and what is not.

4. Subscribe to the newsletter

Having a user's email is currently a very valuable source for companies. For this reason, it has become common practice to add the option to subscribe to a newsletter to get the Contact a potential customer. The fact of implementing this content in the footer of a website allows the user to have the option of entering their email on all pages. Of course: provided that the information you provide is very attractive and that, in addition, the subscription button is accompanied by a Call to action irresistible. If you want to learn more about attraction marketing techniques read our post on Inbound Marketing.

5. Other elements

Finally, don't forget to insert Fundamental data on any website: the Copyright, the Legal Notice, the Privacy Policy and the Terms of Use. The footer is the best place on the web to include them. Although no one (or almost no one) reads them, it is mandatory that they appear on the web. If you're interested in learning more, read this Article on the Organic Law on Data Protection (LOPD).

What should you avoid?

Once we have assimilated what is convenient for us, we will investigate what is not. What to avoid, as in all SEO strategy, are bad practices and, above all, thinking about everything but the person who is going to browse your site. In short, there are two issues that we will rule out:

1. Fill the footer with a lot of information (especially unnecessary links).
2. Overload with keywords (Google may interpret this as practices of Black Hat SEO).

Finally, it's important to remember that there is no single way to do things right. In this article we give ideas, but it is necessary Study each business and its website, since each one has its own peculiarities. If you have questions about how improve SEO from your website, Talk to us.