If you've found yourself scrolling endlessly on a web page or eager to click the “next” button, you're already part of the eternal debate: infinite scrolling vs. traditional pagination.

As our digital habits evolve, the way we access content on the web becomes a battleground for designers and developers.

This alternative not only affects the aesthetics of a website, but it also influences the user experience and, therefore, its effectiveness.

The infinite scroll, popularized by social networks such as Facebook and Twitter, has transformed our browsing expectations.

Next, we'll explain how this infinite cascade of content can capture our attention for longer periods of time and how it changes the way we interact with websites.

But we will also see that this unlimited access can create its own difficulties, from technical complications to usability challenges.

If you want to know the latest UX trends, don't hesitate to read our article hither.

What is the infinite scroll

Infinite scrolling is a modern web design technique that favors continuous viewing on pages that have a large accumulation of content.

Major components of this modality are social networks such as Twitter, Facebook and Pinterest, making it a very popular and accepted practice.

The basic mechanics of infinite scrolling involve AJAX (Asynchronous JavaScript And XML), which executes a dynamic loading system.

As the user scrolls the page, the infinite scroll communicates with the server and loads new content automatically, offering a smooth, seamless browsing and browsing experience.

Here are some key benefits of infinite scrolling:

• Continuous browsing: offers uninterrupted browsing.
• Dynamic loading: avoids initial content overload.
• Usability: Minimizes the need for additional clicks.
• Interactivity: improves the user experience, by having information constantly available.

Advantages of infinite scrolling

The infinite scroll is positioned as a solution Intuitive For the web browsing, eliminating the conscious burden associated with paging in users.

With a functionality of automatic loading of content, this feature removes barriers, allowing explore without interruption information flows.

It is very useful in digital spaces with a non-linear content hierarchy, such as social media feeds, where the most recent or popular content prevails.

Incentivize a Close relationship between the user and the web, because it maximizes the time of permanency Thanks to the visual continuity.

This type of exploration simplifies the experience of sailing, promotes the Engagement And the cosiness, being some of the most significant benefits of using infinite scrolling.

It increases the user's dwell time

Thanks to the infinite scroll, users tend to pass More time on a website, since continuous interaction drives the discovery of New content.

By its very nature, the system promotes greater product exhibition and contents, generating a constant flow without having to wait for intermediate load times.

This mechanism ensures optimal web performance and, therefore, greater permanency of visitors.

In addition, the facility with which you can explore and find interesting items improves the user retention, while benefiting the exhibition of an extensive product catalog.

The optimized design for mobile devices ensures that the growing use of these devices is capitalized, while maintaining a user experience stepless.

More visual content

The infinite scroll is designed to deliver a constant flow of visual content. This approach allows information to be viewed in an increased manner, thus improving the user experience.

Platforms such as Twitter and Pinterest serve as key examples, where the user can interact with a large amount of content without the need to activate pagination, resulting in a more immersive.

In addition, this continuous exhibition can positively influence the positioning within search engines, given the wide variety of content accessible to be tracked and explored by users.

La implementation An infinite scroll strategy can strengthen the visual presence of a website, providing users with a visually rich and uninterrupted exploration.

Disadvantages of infinite scrolling

El infinite scroll, although it offers a continuous browsing and fluid, it also has its negative counterpart.

One of the main drawbacks is that it can make it difficult for the user to Remember the specific location of certain content, especially if the website does not include adequate categorization.

The fact that there is no Specific URLs for individual sections it means that, in order to find a previously viewed item or product, the user must Scroll again For a Sea of Information.

In addition, a indefinite interaction with a website can overwhelm the visitor, since the lack of a point of Clear reference It can generate a feeling overwhelmed or even of informational fatigue.

When infinite scrolling isn't right implemented, the capacity of search robots of Index the content of the page may decrease, negatively impacting the SEO from the web.

Too much content will affect the performance of your website

On a website of large volume of content, the infinite scroll can Affect speed of cargo. this deteriorates the experience of the user, who may encounter lags or even page crashes, especially in less powerful devices such as some types of iPads.

La permanent content upload additional may reduce page performance, contrary to the trouble-free navigation that the user expects.

In addition, the possibility of Mark a position To return to that same point later you lose when you close the browser or change pages, since there is no option to resume from that specific brand, generating frustration on the user who must scroll again from the beginning.

Don't turn your website into a maze

El infinite scroll It may entail a high bounce rate if users are challenged to find content that interests them.

The constant adding new elements It can cause you to reach the End of page is a difficult task, giving rise to Abandonment of the web on the part of the user.

On the other hand, the paging offers more access direct and organized to well-defined information, which could help to Reduce frustration and, therefore, the bounce rate.

When it is not possible to remember where content of interest was located, the browsing experience can be compromised, increasing the chances that the user Exit the web In search of a better structuring information.

Beware of duplicate content

Although infinite scrolling does not tend to present problems of duplicate content, the paging, on the other hand, may include the repeated appearance of certain content or elements on several pages.

This represents a defiance For the SEO, since it can compromise the authority and relevance of the page.

A pagination that is not well structured makes it difficult to index content, which in turn negatively impacts the Evaluation of internal links and it can lead to the Reduction of authority of the web in search engines.

Implementing pagination correctly avoids problems and ensures better user experience as well as an optimal digital presence.

What is traditional pagination

Traditional pagination is a method where content is divided into several pages, each with a predefined number of results.

This system is very useful on websites such as e-commerce, blogs and news platforms where the volume of content is significant and requires an orderly structure.

A key feature of pagination is the clarity in navigation, achieved through the use of “Previous/Next” buttons that make it easier for the user to move between content pages.

In addition, each fraction of the paginated content has its own URL, a factor that contributes to search engine rankings and allows for specific links to be shared.

A great advantage is that the user can quickly estimate the amount of content available and determine the time needed for consultation.

The clear pagination structure ensures a satisfying user experience, especially on devices with different screen sizes.

Advantages of traditional pagination

The use of traditional pagination has several notable advantages.

Among them is the simplicity in use, since it does not require complex instructions for navigation; users are familiar with the method of clicking on numbered buttons to access additional content.

In addition, provides a clear estimate of the volume of content available on the web, providing the user with the ability to judge the time they will need to explore the pages.

Another significant advantage is that allows a clear reference of the content, thanks to specific URLs that facilitate both access and sharing of material.

Users can find and recognize if the results on the first page align with what they're looking for.

Last but not least, in terms of web analytics, traditional pagination provides valuable insights into user behavior on each page, offering website owners more accurate data to optimize the user experience.

Bet on more natural web browsing

Compared to traditional pagination, the infinite scroll offers a smoother and more intuitive browsing experience, more online with the natural behavior of scrolling and exploring content.

Due to the omission of additional clicks to load new information, visitors tend to Stay longer on the web, which is beneficial for the positioning in search engines.

In addition, since it is a single page that loads content as the user descends, nature is taken advantage of expansive and visual of the content.

This translates into an optimized experience, especially in mobile devices, where users prefer to scroll instead of searching and clicking on small navigation buttons.

Disadvantages of traditional pagination

Traditional pagination, although widely used, has certain disadvantages that can affect the user experience.

It often results in a less dynamic and somewhat slowed down experience, as users must cChange pages continuously to access new content.

This mechanism has an impact on the convenience of navigation, since it requires constant interaction to move through the different content segments.

In addition, there is a high potential for disorientation, because when navigating back and forth between pages, the user can easily lose the reference to your initial location.

This feature can be problematic for search results pages or large listings, where the continuity and context are critical.

Unlike infinite scrolling, which keeps content in a constant flow, traditional pagination interrupts the exploration process, and may have a negative impact on the user permanence on the web.

Accessibility can also be affected with conventional pagination, since users with certain limitations they may face additional obstacles as they have to navigate through multiple pages to reach the desired content.

Less visible content for your users

The traditional pagination design limits the amount of content shown to users at any given time.

Although it structures the content into specific blocks, it also means that users can only see a segment of all available information, which may reduce your overall understanding of contents offered.

On the other hand, the infinite scroll, present on many social networks and current content platforms, allows users to see a constant flow of information.

This contrasts with conventional pagination, where each page shows a predetermined amount of content, forcing the user to make an extra effort to know all that is available.

The more content, the longer charge time

On a website based on conventional pagination, each new page represents an additional burden needed to access more content.

This not only affects a fragmentation of the browsing experience, but it can also lead to a more complex and less intuitive structure of the web, increasing the number of URLs that must be indexed by search engines.

In addition, the very nature of pagination by numbers implies a greater number of interactions required by the user to access the desired content, which can result in a lower retention of the user on the page.

Returning to search results or previously visited sections can become a tiring process, as users have to reload pages they had previously viewed.

The scroll bar: the biggest drawback for the user

In contrast to infinite scrolling, traditional pagination relies on the scrollbar to move between the content of a page.

However, on outdated or lower-performing devices, prolonged loading of a single page can affect the fluidity of the browser.

For example, the permanent presence of the scroll bar can impact a user's perception of the volume of content and the progress of browsing.

With infinite scrolling, although the user doesn't have a clear indication of how much content remains to be discovered, in traditional pagination, the scroll bar does provide this reference, but at the cost of a potentially more complicated and difficult to handle user experience.

The disappearance of this bar in automatic pagination eliminates this visual reference, but at the same time, it can help create a more natural and fluid feeling when browsing. It is in this balance between visibility and ease of navigation that the optimal middle ground must be found to improve the user experience.

Conclusion: Which one is best for my digital business

The debate between infinite scroll facing paging there is no single answer, since the choice depends on the purpose of the website and its users.

The infinite scroll is ideal for visual content and maintenance of user permanence, typical of social networks and platforms where the specific content is consumed quickly and constantly, thus improving the user experience.

However, it has disadvantages such as the difficult sailing, the indexation by the search engines and the management of internal links.

For its part, the paging favors the structure of information, suitable for duplicate content and places with a product range extensive, in addition to facilitating the Loading content.

It's more friendly to SEO positioning. Although it can increase the bounce rate because of the need for additional clicks, it is preferable when it is relevant to display the information in a numeric list.

At Novicell, we believe that small details are what differentiate a good website from a perfect one. Do not hesitate to contact us and discover how together we can take your online business to the next level.