110% increase in traffic in one year thanks to the analytics and SEO service

The Challenge

At that time, the BAXI website was aimed at the consumer, but it did not solve the main pain points, including the need for help buying or repairing a boiler. In addition, the sector was rapidly digitizing and the competition was starting to sell online. BAXI needed to rethink its website and take another step towards digital transformation: it needed to move from displaying content and services to offering content focused on conversion.

The Novicell Solution

To achieve the objectives that were previously defined, Baxi Packaged your services from the web and in Novicell we enable the economic transaction of the site to bring it ever closer to an e-commerce experience.

The content strategy has allowed BAXI promote organic traffic to the web. Periodically, those improvement points are analyzed for a conversion optimization.

Areas of Novicell's digital strategy for BAXI:

• Definition of business KPIs (leads and awareness)
• Data traceability and analytics
• Recurrent optimization of technical SEO and On page
• Usability improvements
• Technical implementation in Sitecore
• Interaction with Global International Partner.
• Vehicle and management of technical requests
• Content generation

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