Composable Commerce: what it is and how it can improve the shopping experience

E-commerce is one of the most dynamic and competitive sectors in the digital world. Every day, new channels, formats and new customers emerge that demand from companies greater agility, flexibility and innovation.

To adapt to this changing environment, many companies are betting on a new business approach: Composable Commerce. UA new way to create and manage customized and scalable e-commerce solutions. We'll tell you what it's all about and how it improves the shopping experience in your eCommerce.

What is Composable Commerce

If you're up to date with the latest trends in the e-commerce world, you've probably heard of Composable Commerce, a growing trend within the sector.

It's About a modular and flexible approach that allows companies to choose the best software solutions or vendors, according to the needs of your business, and combine or “compose” them into a single customized platform.

E-commerce composable Is based on the use of Packaged Business Capabilities (PBCs), which are independent software components that represent a specific function or capability of the online business, in an eCommerce, can be the following:

• The online store
• The product catalog
• The shopping cart
• The internal search engine
• The payment gateway

These PBCs communicate with each other using application programming interfaces (APIs), which are the common language that allows integration and interoperability.

Traditional e-commerce is based on monolithic platforms that offer a standard and predefined solution for all business functions. These platforms are often rigid, complex, and difficult to customize or update, limiting companies' ability to adapt to changes or innovate.

Un Composable Commerce It Allows You “compose” unique experiences for customers by incorporating the most effective solutions for your business into your technological ecosystem. Breaking down the entire platform into individual components that can be connected, customized and even replaced independently.

Headless It is the basic technology of Composable Commerce, together with the principles of the MACH architecture.

Benefits of Composable Commerce

Companies looking to create more agile, flexible and innovative e-commerce solutions will find numerous benefits in Composable Commerce, such as, for example:

Personalization

Thanks to the possibility of combining different solutions and suppliers, companies can Offer personalized and differentiated experiences to your customers.

Scalability

It allows companies scale their solutions quickly and efficiently, as they can add, remove or Change components based on demand or business growth. This way, they can better respond to traffic peaks or market opportunities.

Agility

It allows companies to be more agile and faster in the development and implementation of their solutions, since they can take advantage of existing components or easily integrate new ones using APIs. Managing to release new features or improvements in less time and with less risk.

Innovation

It promotes innovation and creativity in companies in building their solution ecosystems, since they can experiment with different components without affecting the rest of the system. They can test new ideas or trends without compromising stability or security.

Composable Commerce, an improved shopping experience

El Comercio Electronic composable It undoubtedly improves the shopping experience of customers by offering them personalized, flexible, innovative and measurable solutions.

Omnichannel experiences

The approach of Composable Commerce It allows companies Create coherent, consistent and fluid experiences across channels and devices where they interact with their customers.

This allows them to achieve synergy between their sales channels, improve the customer's shopping experience and obtain valuable data to make informed decisions in a competitive market.

Differentiated experiences

By implementing this “composable” approach, companies have the ability to create customized solutions that adapt to the changing needs and preferences of your customers.

This allows them to provide unique experiences adapted to each individual, which in turn provides them with greater relevance and value during the buying process. In this way, the connection with customers is strengthened by offering them a more meaningful and satisfying experience.

Innovative experiences

E-commerce composable Enables Design novel and creative experiences that surprise and delight your customers. This way, they can offer them greater emotion and loyalty when buying.

Data about your customer experience

El Composable Commerce Enables obtain valuable data from multiple sources and channels. By using advanced analytics, companies can better understand customer behavior and make informed decisions to improve their marketing and sales strategies, which in turn leads to a more satisfying and relevant shopping experience.

eCommerce platforms with MACH architecture

As we have already mentioned The Approach Composable Commerce Is based on the MACH architecture to create and manage customized and scalable e-commerce solutions.

The MACH architecture is an acronym that summarizes the features: microservices, API-first, cloud-native SaaS and headless.

If you want to learn more about this type of architecture, we invite you to read our article ”MACH Technology Explained to Business Professionals”.

If you are looking to transform your digital commerce strategy and invest in different solutions based on the MACH architecture, we offer you some cutting-edge alternatives.

Bigcommerce

A cloud-based e-commerce platform that offers a comprehensive solution for creating and managing online stores. Some of the services it offers are:

• Product management and catalog transfer
• Integration with WordPress
• Digital wallets
• SEO tools
• Marketing Suite

Commercetools

Un is an eCommerce platform, cloud native, headless and based on APIs, which allows complete customization both on the back end and on the front end of the online store, without limitations in technology or size. Its main features include:

• Omni-channel commerce for B2B, B2C and D2C models
• Composable and flexible architecture
• Standard integration with Microsoft ERPs
• Inventory Management

Dynamicweb

Una e-commerce suite which combines all the functionalities necessary to develop an online store, from product and inventory management with its PIM system to content and channel management with its Marketing tools and its CMS, also providing the possibility of integrating with other tools. Its main services are:

• Standard integration with Microsoft Dynamics ERP
• Designing and executing efficient and agile workflows
• Reuse and combination of pre-existing components
• Customizing the customer experience
• Automated email marketing
• Managing products and digital channels

To conclude...

The Approach Composable Commerce Is a new way to create and manage customized and scalable e-commerce solutions, based on the use of modular and flexible components that communicate through APIs.

To get started with e-commerce composable, it is important to follow a series of steps that help define, evaluate, select, integrate and launch the most appropriate solutions for each business. At Novicell, we help you better understand how to compose the technological ecosystem that your digital commerce strategy needs, Contact us and take your business to the next level.