7 Reasons Why You Need a Digital Marketing Strategy

How many platforms or social networks are there today? We must have a presence in all of them to gain more visibility and for everyone to know us.

I'm sure a lot of Marketing consultants have you ever met a customer who has expressed or forced them to have a profile on practically every possible channel. But not only marketing agencies have encountered this situation, some companies with the internal marketing department they have explained to us how their director requires them to have a presence on all channels.

”Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win”. Quote from Sun Tzu's book The Art of War.

I think this phrase defines very well what companies must do today if they want to be successful. A goal without a plan is just a dream.

Not without a Digital Strategy

Currently, For a company to be successful it must have an online presence, this is essential. We will never tire of repeating this phrase: if you are not on the Internet, you don't exist.

Do you know if your company is successful on the Internet? If you don't know the answer it's that you need one analytics and digital marketing strategy to measure the performance of your website and see if you are achieving the objectives you had set for your company.

Without a pre-defined plan, you can't expect to achieve the objectives of your website, and if you don't measure the results, you won't know if you're on the right track.

Strategy rather than tactic

A strategy is comprised of actions (tactics) to make it a reality. Although this definition may be obvious to many, statistics show us that it is not yet very clear. 34% of marketing professionals reported that their analyses were not integrated at all with their business plan.

The strategy is an action plan created to achieve a long-term objective, while the tactic is the set of actions to carry out the strategy (the path to be taken to achieve the company's objectives).

Tactics should never take precedence over strategy.

7 Reasons Why You Need a Digital Marketing Strategy

1- Achieve the objectives set

Many companies don't have an established strategic objective, such as: Get new leads, increase engagement, among many others. And if you don't have a purpose, you probably won't be analyzing what you're doing either.

2- Know your audience

If you don't analyze your own actions, you won't be able to know who your audience is and what their behavior is. There are currently a large number of tools that can help you collect a data set to later analyze them.

3- Study the competition

The information that analyzing the competition can offer you can be of great value, it is a way of discovering possible opportunities and/or weaknesses, both yours and theirs. It can also help you understand what the sector is demanding and what's new.

4- Have a value proposition for your followers

If you don't have anything of value to offer your audience to solve their needs, you have a problem. The user must perceive your product or service as relevant, and one of the best ways to achieve this is to reach them with a well-defined digital marketing strategy.

5- Wasting your money

Surely you could achieve better results by investing less money if you had defined a digital strategy and analyzed the data achieved with your actions. Don't waste your money, invest it in a well-planned Digital Strategy.

6- Be up to date

Some brands, such as Amazon, Google, Zappos, are always incorporating new technologies, platforms, etc. to try to retain their audience and offer them something new and valuable. It's important to be agile, persuade and surprise your audience.

7- Optimize enough

A company that has a website should, at a minimum, review Google Analytics. All websites can use Google Analytics, the most used web analysis tool in the world.

The Digital Strategy you prepare must be unique to your business, surely there are no two identical marketing strategies, what we can find on the Internet are recommendations and suggestions on how to prepare a digital strategy to achieve success.

Remember that the purpose of digital strategy is to draw a map of the actions you will take to achieve the objectives you have set for yourself over a period of time.

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