Analyze the competition it's getting easier in the digital world. Whether you need perform a benchmarking, as if you need to extract data from other companies in the sector to improve your digital presence, you're going to need online analysis tools.
Although it is true that, in general, most of the tools we have are paid, many of them have functionalities Free, even some very useful ones are free.

Why do a competition analysis?

We'll give it to you 3 reasons:

• Knowing the strengths of your competition will make you better.
• Knowing their weaknesses will allow you to take advantage of them, moving forward to opportunities.
• Observing your competitors' actions will give you ideas of what to do (and what to avoid).

6 Tools for Analyzing the Competition 

1. SEMrush

We have put in first position SEMrush Well, this is a very complete tool (despite being limited in the free mode). It allows you to search for keywords, the number of backlinks, traffic, competitors, anchor text, etc.

It allows compare different domains for backlink analysis, find out if they are Follow/no follow. It's an essential tool for any digital marketer.

2. Moz 

Moz has several powerful tools, most of them paid. It is a company of reference within the world of SEO. In addition to being able to carry out keyword studies, with their tools you can analyze backlinks, domain authority, and much more. It has a Chrome extension, the MozBar, that allows you to instantly examine data about any website relevant to SEO.

3. Builtwith

Builtwith It's a extension is very useful to find out what type of technologies competing websites are using.

4. Screamingfrog

To go deeper into the structure of your competitor's website, we recommend Screaming Frog. It's a very valuable tool: It tracks the URLs of a website (in the free version, up to 500 URLs). It allows you to analyze html tags, images, protocols, URL depth, response codes, internal and external links, etc. A wonder for those who want to investigate in depth.

5. Woorank

Woorank It is a tool that performs a basic auditing of a website and the ranking. It can give you a lot of insights on how you can improve your website compared to those of your competitors. In addition, it provides you with data from associated social networks.

6. SEO Quake

Finally, we present to you the extension SEO Quake, which has many similarities with Woorank, but perhaps SEOQuake will go deeper with links and keywords and not so much with the technical aspects of the website. For the rest, it is a more basic tool than the previous one.

Now there's only the most important part of an analysis left: compare and draw conclusions. Analyzing, observing or spying on the competition must start from a defined objective. If you need help researching your competition, contact our digital marketing team.

Technology is nothing without people. Every tool needs a person or a team behind it to interpret it. The digital marketing expert Avinash Kaushik elaborates The 10/90 rule, in which he says that to achieve good results in web analysis, a 10% of technology and 90% of equipment. We couldn't agree more.

How can we help you?

If you need more information, do not hesitate to contact us.