5 Ways PPC Can Grow Your Business

Nowadays there are many ways to Grow your online business. A solid SEO, digital marketing and social media strategy can significantly improve your company's website, attract new customers and increase your conversions. However, these marketing strategies are applied by most companies. But in order to stand out among the companies in your competition, your marketing strategy should include all of these approaches along with a powerful PPC campaign.

In this article we analyze Why is PPC so important for companies today and how it can help your business grow and prosper in the market.

What is PPC or Pay Per Click?

The acronym PPC stands for “pay-per-click” (pay per click) and is a relatively new player in the field of digital marketing. Unlike traditional advertising, where advertisers are charged to show an ad, PPC advertisers are only charged when a user clicks on their ad. This type of digital advertising can be done on different platforms, the most popular of which are Google ads, Microsoft Advertising, Bing, and the most common PPC platforms on social networks are Facebook and LinkedIn.

PPC search ads usually look like this:

PPC in social networks is usually shown as follows:

How to set up a PPC campaign

A powerful PPC campaign is easy to create once you have the right knowledge and resources. Before you begin, you need to decide exactly what What do you want to achieve with PPC ads and make sure that this objective is made explicit at all times. For example, if you're trying to get subscribers for your newsletter, all your online ads should lead users directly to this result.

Decide Where to publish your PPC campaign is also important. Pay Per Click campaigns can work on search engines such as Google and Yahoo, or they can be placed on various social media platforms. El PPC on social networks is recommended as part of a larger marketing campaign, since content is less guided by the user's search preferences. On the other hand, search PPC is ideal for attracting users who are looking for a specific business offer.

Put yourself in your customer's shoes and decide exactly what your PPC campaign should address and on which channels you'll get the most traction.

PPC vs SEO?

People are often interested in understanding the differences between SEO and PPC, but in reality both specialties must work together. The close collaboration between the PPC and SEO is critical to the success of PPC marketing campaigns. This is because SEO influences the visibility and ranking of PPC ads, while links in PPC ads serve to increase website traffic. The combined use of both specialties can serve to increase the presence of your business in search engines dramatically.

Now that you know the basic concepts, you may ask yourself, how can PPC benefit my business?

How can PPC help your business?

Here are the 5 ways we suggest that PPC can make your business grow:

1. PPC gives you total control

Compared to traditional advertising, which cedes all control to the media, PPC Marketing gives you maximum control over your advertising campaigns. With PPC Marketing, you can control the total cost of your campaigns; you decide exactly how long your campaign lasts and whether it should be increased or reduced depending on performance. If for any reason you have to interrupt your campaign, you can do it! You'll only pay for each time a user clicks on your ad. PPC marketing offers your business maximum budgetary and time flexibility.

2. PPC campaigns are easy to measure and track

One of the main advantages of PPC advertising is that the results are easily measurable. The performance of your PPC campaigns is transparent at every stage of the process, saving your company time and money. Once a user clicks on your PPC ad, you can know exactly how much you spent to get there. You can also measure the click through rate (CTR) of your PPC campaigns in relation to the number of impressions to know exactly when you need to test different variations of ads or objectives, or when you need to scale your campaigns.

3. PPC allows for specific audience segmentation

PPC ads can generate a large amount of targeted traffic. This is because PPC allows you to focus on reaching users who are within your desired customer base. Your PPC ads can be optimized through location targeting, which allows advertisers to target a specific subset within a website or social media platform. You can also target specific keywords that you think will reach your audience more effectively.

In addition, PPC platforms such as Google ads allow advertisers to target by audience type. For example, you may decide to target market audiences to reach customers who are actively looking for products or services of a similar nature. In addition, you can decide to target by location, distributing your PPC spend based on high and low performing business locations.

4. PPC provides a quick return on investment

While it takes a while to see results when looking for organic reach, PPC ads generate a quick return on investment. Ads reach your target audience as soon as they're launched and the results are instant. This is not to say that PPC provides maximum return on benefits with minimum effort. PPC marketing can be set up quickly, but it still requires sufficient preparation and planning to be effective.

5. PPC provides you with a large amount of customer data

Data obtained from PPC advertising is highly versatile and can be used to inform other marketing efforts. SEO and content strategies can benefit from the metrics of PPC keyword performance. For example, if your PPC campaigns are performing highly in relation to a specific keyword, it may be a good idea to include this keyword in the content of your website to get more organic traffic. In other words, investing in PPC provides you with a large amount of customer data for your company to take advantage of.

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