eCommerce

The new Skechers solution improved the speed and increased the conversions of its online store, boosting the brand's profitability for a future of global growth.

Skechers
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The challenge

In the year 2021, Skechers faced a great challenge in making the decision to invest in a new digital platform for your eCommerce. This decision was based on the functional problems it presented. the existing platform, characterized by its difficulty of maintenance and a series of challenges related to performance, in particular, the speed and stability of the online store.

Skechers was looking for a modern, cloud-based eCommerce solution, which would promise to open up new opportunities for more effective management of product data and marketing content.

The Solution

Novicell offered a comprehensive solution based on Shopify Plus, allowing Skechers to save on operating costs by eliminating the need for external assistance to update content and pages. In addition, the speed and low performance issues that afflicted the previous platform were resolved.

Novicell's extensive experience in integration projects brought confidence and security to Skechers.

‍The new eCommerce solution included integrations with the Skechers ERP and PIM system, resulting in a robust and frictionless integration engine. Product updates and inventory synchronization are now done in real time.

The project was developed in an agile manner, adapting as changes in requirements emerged. The collaboration between Skechers and Novicell was fundamental to finding effective and flexible solutions.

Martín Vad Jespersen, Head of E-Commerce at SportsConnection A/S at Skechers, commented: “Since it wasn't just a design project, but also an integration project for ERP and PIM, we needed a partner who had tried it before. And here we have really been in good hands. The collaboration with Novicell has been good, as we have managed to find solutions together.”

Notable Results

The implementation of Shopify Plus and the collaboration with Novicell yielded impressive results:

  • The in-store conversion rate increased by an impressive 30%.
  • Skechers experienced growth in average order size, improving profitability.
  • Organic traffic also increased. Although it can't be attributed solely to the speed of the new platform, since Skechers has been focusing on SEO strategies and content production, the switch to Shopify made working on content production easier and more efficient.

Martín Vad Jespersen summarized the experience with an analogy: “It's become easier, more fun, and time-saving for publishers to work with content production after switching to Shopify. It was like moving from an old Lada to a Tesla.”

With the Shopify solution and the collaboration of Novicell, Skechers is well positioned for a future of continuous growth both globally and in the Nordic markets. Digital transformation has boosted the brand's efficiency, profitability and online presence.