Generation of more than 2,000 B2B and B2C leads with a personalized digital strategy in 5 countries

Renolit Alkorplan is a world leader in the manufacture of high-quality surfaces for swimming pools, with more than 2 million pools covered with its liners and reinforced membranes.

The Challenge

They faced the challenge of structuring a paid campaign strategy in five different countries. The main objectives were:

1. Boost the growth of end customers (B2C).
2. Attract installers and industry professionals (B2B) interested in training at their Academy and discovering their products.

This required a strategy that encompassed multiple audiences, languages and specific market needs.

The Novicell Solution

The main challenge for Novicell was to design a customized strategy for each country, balancing B2B and B2C objectives. Through a collaborative approach, we started with a kick-off to understand business needs, define buyer personas and establish the annual strategy.

Key implementation steps:

1. Initial configuration:
   • Creating and optimizing Google Ads accounts.
   • Full traceability of conversion events.
   • Definition of visual content for social media campaigns.
2. Strategic distribution of the budget:
   Based on seasonality and market trends, resources were allocated to impact all phases of the funnel, from the brand awareness phase to direct conversion.
3. Execution of campaigns:
   • Search and Discovery campaigns in Google Ads.
   • Traffic campaigns and conversions in Meta.
4. Multilingual approach:
   Thanks to our native specialists, we carry out the set-up and continuous monitoring of campaigns in four languages, ensuring that each country had messages adapted to its audience and cultural context.
5. Flexibility and adaptation:
   The proposed strategy made it possible to adjust campaigns according to the target, business objectives and industry trends, maximizing impact in real time.