Other projects of interest
The Challenge
Cruïlla's organizers needed to efficiently manage a large amount of data in order to communicate with their attendees during the festival, so they contacted Novicell because they knew about our experience with other festivals and large events.
The Solution
Novicell previously met with the organizers of the Cruïlla Festival to create and adapt the Business Intelligence system in order to improve the user experience during the event with micro-segmented actions.
We help connect all your existing data sources to carry out actions to: increase ticket sales, improve engagement at the event thanks to hypersegmentation actions and collecting valuable information in online channels, social profiling studies and thanks to the social login.
Analysis
Quantitative and qualitative analysis of all comments made about the Festival.
Anticipation
It allows us to detect in real time a possible user problem with the festival. It is important to discover them in time and to be able to prevent them.
Personalization
The importance of surprising users through personalized experiences.
Results
- 75,000 Number of festival attendees
- 3,000 More than 3,000 mentions analyzed
- 79% 79% of comments were made on Twitter