Why integrate HubSpot with paid advertising platforms

HubSpot's marketing, sales, customer support, and CRM tools are powerful when used alone, but... even more so when combined.

Today we're talking about how it works and why we should integrate Hubspot with payment platforms.

We know that HubSpot is a CRM that helps you stay organized effortlessly:

• Order your pipeline with total visibility
• Check each activity automatically
• See all the information of a contact in one place
• Chat with prospects and customers in real time, creating better relationships through personalized one-on-one conversations.
• Send personalized sequences
• Create and evaluate email templates
• Refine contact records automatically

But what is a CRM?

El CRM (in English Customer Relationship Management) is a program that allows all interactions between a company and its customers to be centralized in a single database.

The objective is to develop and increase service relationships, build loyalty and boost sales.

Normally, companies usually invest in a CRM with the objective of providing valuable content, trying to shorten the buying cycle, incorporating the methodology of Inbound Marketing.

El Inbound Marketing focuses on creating quality content with the objective of attracting prospects to your product or service at different stages of the Customer Journey. Content must align with the needs or interests of your customers to naturally attract the right traffic and convert, close and delight them over time.

The result is a better way to market, sell and help customers, attracting people with relevant content, listening and talking to them.

Journey-Based Advertising and Buyer Persona

It is essential to come to understand the Buyer Persona through the analysis of Journey-Based Advertising, advertising based on Customer Journey.

As of 2006, Google, Facebook, Apple, Amazon, etc., largely control the places where most people spend their time online.

Today's payment platforms have evolved to solve the individual user experience, displaying ads that are appropriate and interesting for unique and specific segments of your users.

Now, it's possible to provide a well-targeted, engaging, and seamless experience depending on where your audience is on their buying journey.

The approach is to provide your customers with different content, using different types of targeting strategies and optimizing your ads for different objectives or offers.

Remember that People don't hate Ads... just bad ads!

Take advantage of advertising as part of your marketing mix to:

• Increase your brand awareness
• Generate leads
• Grow your business

By setting up a digital marketing strategy, we want to publish ads on platforms where your audience spends their time.

A single platform won't meet all your business needs. Having a mix of ads on Google, Facebook and LinkedIn will allow you to be more effective and efficient with your media budget.

Appearing in front of the right user, in the right place, is the only way to truly achieve your own advertising goals.

Since it is worth maximizing efforts in this regard, there is a main challenge for those who follow this strategy: Integration.

Having to manage contacts, interactions, and budgets across different tools and platforms can be complicated. We all know this feeling that something is missing, and it is very normal that these happen to us if we have to remember ourselves without technological support of a thousand different initiatives.

This is where Hubspot comes into play.

Hubspot's integration with paid advertising platforms

The integration of Hubspot with the different paid advertising platforms helps you to:

• Align each ad campaign with the corresponding stage of the user's buyer journey: recognition, consideration or decision.
• Detail each line of text in your ad and the keywords it should contain.
• Monitor the buyer's entire journey.
• Automate emails after customers take specific actions, such as downloading content, making a purchase, or signing up for emails.
• Combine and integrate intelligent content and personalization so that the most relevant messages can be displayed to interested visitors.
• Complete the vision by analyzing the results of payment campaigns and the impact on your company.

Take the personalization of your users to a Higher Level!

Once the accounts are set up and connected to your Hubspot database, we use the CRM and web analytics data to:

• See complete data on the performance of your ads
• Synchronize the leads from your lead generation ads
• See which HubSpot contacts interacted with your ads
• Easily install tracking pixels for your ad accounts
• Create audiences based on:
• Website visitors
• Contact lists
• Similar Audience

• Manage various aspects of your Google ad campaigns directly from Hubspot:
• Edit campaign names and ad set names
• Delete ad groups
• Edit budgets
• Add new keywords
• Edit or delete keywords
• Edit the end date
• Edit the start date if the campaign or ad group hasn't been launched yet.
• Automate a list of contacts associated with a Google campaign or ad group
• Stop and enable campaigns, ad groups, ads, or keywords.

• Create and automate lead ads
• Create Facebook main ads (Facebook Leads) through the HubSpot advertising tool. When a visitor submits the main announcement, HubSpot will create a contact record for them, as long as their submission includes an email address.

• Lead Tracking and Synchronization
• Automatic tracking: Attributes contacts to specific ads, applying tracking parameters to the end of the URLs of your ads.
• Leads Ads Mapping: HubSpot will recreate Facebook's main ad forms and LinkedIn lead generation forms automatically when you enable contact synchronization for your page.

• Reporting
• Analyze ad and campaign data in HubSpot
• Understanding attribution reports in HubSpot
• Compare HubSpot ad data with your external ad accounts
• Segment contacts based on advertising interactions

If you want to schedule a meeting focused on Digital Marketing with Hubspot, get in touch with us and we'll have a talk on this topic, tailored to your needs.

How can we help you?

If you need more information, do not hesitate to contact us.