Why does Facebook dominate the world of Social Networks?

To quote Mark Schaefer, one of the world's leading marketing authorities, Facebook is not a social media platform, but rather, a lifestyle.

For millions of people, Facebook is the Internet. Making the decision to move away from Facebook is very different from changing your preferred breakfast cereal brand. The costs of emotional change are enormous.

Perhaps, it might be easier to change houses... than to change social networks!

In these fifteen years, Facebook has achieved unprecedented success, being able to bring together more than 2.3 billion people from all over the world on a single network, making it the most popular social media platform today.

If you want to ensure that your company's content reaches the eyes and ears of consumers, having a strong presence on Facebook is essential.

To help you get ahead of these moves, I've created a detailed guide with a series of tips and instructions.

Introducing and Understanding the Power of Facebook

This post is a Introductory guide to setting up your business on Facebook if you don't have a company page yet or if it's been neglected.

Setting up a Facebook business page takes less than 30 minutes and is super simple. If you haven't started yet, here are some procedures to guide you on what to do.

However, Facebook Marketing isn't quite simple: the hard part is understanding what to do to use the network to its full potential.

Let's take a look at some tips that will get you on the right path to mastering the art of Facebook marketing and give you an introduction to Facebook for business.

Create a Powerful Facebook Page for Your Business

What we should ask ourselves before doing anything is, what is the purpose of our Facebook Page?

We'll all have a different goal, they're going to fall into a lot of similar categories, but I want you to make sure you understand why you have a Facebook page or need one.

Every action we take leads to what is done to our page when we build it. Every piece of content we put on the page must align with the purpose of our Facebook page. Really, we have to investigate What is the purpose of your Facebook page to make the most of it.

Create a goal and a Facebook CTA Page.

Un CTA is a Call to action, is the action that you would ideally like someone to perform.

To be a little more specific to the area we're talking about, it's possible that the action you want someone to perform from your Facebook page It is:

• Buy one of your products
• Subscribe to your newsletter so I can contact them later
• Download your app
• Contact them and provide them with excellent customer service

Make sure that focuses on the heart of your business and the heart of your Facebook page. It will be the Online home for your business, the online space for your brand.

Find and Post Engaging Content

There are many ways to reach your target audience or reach the audience that already follows you on Facebook. The different types of content are:

• Photo/video
• Tag a friend
• Create a survey
• Stories
• Sign up
• Links
• Ask for Recommendation
• Gif
• Texts
• Live Sessions
• Photo Album

However, what are the most powerful content types What do you need to use to get started?

Even if you have 100 thousand like, 100,000 followers on your page, you want to use these types of full content because they're the most powerful way to engage, educate, or conduct a difficult call to action. There are basically four:

1. Pics
2. Videos
3. Texts
4. Stories

So, having a photo, having a video that has only plain text or image text, or that uses a story on your page, these are the 4 ways people will be educated.

They will be influenced to actually make your call to action and buy the product.

Advice:

• 90% Focus on all 4 types plus Powerful
• 10% Try the others

Strategies of Engagement

1. Call to Action (CTA)

You receive better results when you finish a post with an explicit CTA:

• “Play I like it if you agree”.

Alternatively, you can use a more subtle CTA that encourages user engagement when asking, even if they're simple questions:

• “What do you think?”
• “Would you ever do this?”
• “Have you ever experienced anything like this?

There are also some More advanced CTAs:

• “Tag someone who...”

• “Choose a team..”

• “Riddles...”

• “Find the difference...”

2. Visual Curiosity

Visual curiosity evokes a desire to learn more with your audience using photos or videos:

3. tidings

News or reactive storytelling is the idea of taking current news and combining it with a relevant brand and marketing message:

The Facebook Pixel: what it is and how to use it

What is the Facebook Pixel?

El Facebook pixel is a code that you can place on your website and works as an analysis tool. This code allows us to collect information to track Facebook Ads conversions, optimize your ads, build segmented audiences and retarget you to the audience that has already taken an action on your website.

It works by placing and activating cookies that track users as they interact with your website and Facebook Ads.

Why do you need to set up the Facebook Pixel?

The Facebook Pixel provides important information that you can use to create better Facebook ads and manage them more effectively. Facebook Pixel tracking information helps you ensure that your ads are seen by the people who are most likely to take the actions that matter most to you on your website. This will help you improve your Facebook Ads conversion rate and get a better return on investment.

If you don't use Facebook Ads yet, it's recommended that you install the Facebook Pixel now. This way, the code will start collecting information and you won't have to start from scratch when you decide to create your first Facebook ad.

How can you use the Facebook Pixel?

Here are just a few of the ways in which the pixel can help you improve your marketing results on Facebook:

• Allows you to track conversions
• Re-promote to a specific audience
• Create similar audiences
• Optimize Facebook Ads for conversions
• Optimize Facebook Ads for more value
• Access more Facebook Ads tools and metrics

Usa Audience Insights to Learn More About Your Audience

The best ads on Facebook are relevant, high-quality ads that are a perfect fit for the user's Facebook environment. Learn more about your customers and prospects with Audience Insights.

The tool will help you target ads more effectively by understanding your target audience.

How? Data can help you create stronger consumer profiles, create more engaging content, and discover key information for your competitive research.

Try Multiple Versions of the Same Ad

Launching a single campaign won't take much work in terms of finding your audience, optimizing your ads, and generally seeing if Facebook advertising is effective for your business. You have to be able to run several campaigns (and be willing to do so) in order to test and experiment with different parts of the same campaign.

What else do you need to maximize a company's Facebook presence?

Do you have any questions or concerns?

How can we help you?

If you need more information do not hesitate to contact us.