What strategies does your company have to change with Facebook's new algorithm?

A week ago, Mark Zuckerberg announced that Facebook would change its news algorithm to prioritize content from “friends, family and groups”. This new Facebook algorithm is something that brands must take into account, since they are the biggest losers.

How will the new algorithm affect my business page?

Some time ago, with the constant changes of Facebook algorithm, company pages saw organic visits decrease considerably, forcing brands to take new actions, such as making paid advertisements to reach a larger audience.

It seems that Mark Zuckerberg has done it again, he announced new changes to the news feed from your social network. This is the message he posted a few days ago:

As a result of this new algorithm change, users will see less public content from companies and brands. Business pages may have only 4% visibility.

With this change, Facebook seeks to increase interactions in publications, avoid clickbait and bet on quality sources and content. From now on, he wants to prioritize posts that generate meaningful conversations and interactions between people.

What can I do to make my company page more visible?

Right now, no one can predict exactly what the impact of the new changes will be on Facebook's News Feed, but we can offer a series of recommendations so that company pages continue to reach their fans and followers.

10 tips for reaching your followers on Facebook:

1- Generate quality engagement

As we mentioned, Facebook's new algorithm will boost quality content that generate interactions and conversations between users. They will be more likely to see your company's posts if the comments generate conversations and interactions between them and not so much with the brand.

2- Publish quality content

Facebook will penalize business pages that post several times a day. With the new algorithm change, fanpages should publish less and generate higher-quality content. And as we mentioned, if this content generates interactions between users, we will achieve greater visibility.

3- Get users to follow “your company page”

One of the best ways to ensure that users see the content of our Facebook page is to get them to be followers. We must prepare a strategy or suggest that users “follow our fanpage” but without encouraging them to take action on the publications so as not to be penalized.

4- Don't do “Clickbait” practices

Clickbait, also known as a “cyberhook” or “digital bait” doesn't get along well with Facebook at all. From now on, sensationalist headlines whose objective is to attract the attention of users to generate clicks and bring traffic to your website will be penalized by giving them less visibility.

5- Don't ask for Likes, shares and comments

One of the most punishable practices will be asking users to take some action on your posts, such as asking for “likes”, reactions or shares.

From now on, you should get users to like and share your content without asking for it.

6- Make Facebook Ads

This is a practice that we have been recommending to our clients for some time due to the decline in the organic reach of Facebook pages (due to algorithm changes in recent years).

Los Facebook ads are a good way to reach your fans, as well as your potential customers. One of the great advantages of making Facebook ads is that it allows you to target your audience thanks to its advanced segmentation and does not require a large investment.

7- Power up the video

A study conducted by Facebook that analyzes the video consumption on its platform, it states that video is twice as effective as static posts. Another fact that we cannot ignore either, live videos receive six times more interactions than videos uploaded directly to Facebook.

As we have seen, videos on Facebook are one of the best solutions to cutting organic reach, but on a negative note, it requires more preparation time and budget.

8- Create polls

Facebook surveys are an excellent option for generating engagement and Know the opinion of your followers. The more reactions you generate, the more visibility you'll get.

9- Create and participate in Facebook groups

As you probably already know, there are countless groups on Facebook with different topics. These groups are a great opportunity to publicize your company and its products and services. Don't forget to create a Facebook group with your products and/or services.

10- Complete all the information fields on your fanpage

It's hard to believe, but we still see how many companies forget to fill in all the fields in the information tab. The more details you provide to Facebook, the more likely you are to appear in its search engine. Optimize your company page to the maximum with the keywords that interest you most, create a personalized URL, get the most positive reviews and position yourself at the top.

Although it seems like the world is ending for brands on Facebook, we want to highlight that it's a great opportunity for your company page. Facebook is still the social network most used by users, followed by YouTube and Instagram.

The most important thing for your digital strategy on Facebook to be successful is to always analyze the actions you take on this social network. For example, if you find that your weekly organic posts are decreasing and you are not getting the desired traffic, it may be advisable to reduce the list of weekly content and invest more time and budget in one of the actions described above, seeking more effectiveness.

Analyzing the results of your actions on social networks will allow you to readjust your digital strategy of Marketing and achieving the objectives you had set for yourself from the beginning.

How can we help you?

If you need more information do not hesitate to contact us.