The different corporate areas of a company work with different sources of data, and more and more are adding up as technology advances. One strategy to keep your business, its objectives and its performance under control is to visualize them in a single web dashboard, in which marketing and business data converge.

What is a dashboard for?

Its main functionality is the visual representation of data and results, through the creation of a control panel to see in detail the most important metrics quickly and identify what can be improved. This dashboard will allow you to visualize how your marketing efforts are working, for example, and analyze the data that is in Google Analytics.

In addition to analyzing existing data, it can help you set new objectives and make decisions not only at the marketing level, but also at the level of your business.

What data sources can I link it to?

The concept of Business Intelligence (BI) refers to transforming data into information, in order to make decisions based on data relevant to the business.

In this sense, through BI we can collect a lot of information from different sites and view them on a dashboard. For example, if you have an ecommerce you can have an overview of all the data that is generated such as the most viewed pages, sales, customer data, order history, price per click and conversion of your campaigns in Google Ads, newsletter opening rate, and much more information. You can even incorporate the impact that weather data has on your sales and how it affects the behavior of your customers.

The possibilities are as many as you have data, you just have to venture out and start taking advantage of all the information you have. It's not for nothing that they say that information is worth gold.

Some of the data you can view in the dashboards:

• Visits to your website
• Most visited pages
• Objectives achieved
• Google Ads Statistics
• Newsletter subscriptions
• Mentions on social networks
• Results of your campaigns
• SEO elements
• etc.

Google Data Studio dashboards are perfect for consolidating information from different areas of a company. It shows updates in real time, which can be viewed from any screen. It can also show fluctuations in press coverage, attendance at events and trade shows, or even the launch of a new campaign, allowing the company's online results to be visible to the entire company.

Source: Datastudio

At Novicell we use marketing dashboards to know at all times the online data obtained, both as a company and as a service that we offer to boost our clients' businesses.

Depending on the needs of companies, we create dashboards that provide them with value in decision-making. In addition, we can specialize them according to the areas they ask us to do, such as analyzing the organic traffic of the website that comes from social networks.

In fact, some of our clients have already installed screens in their offices to be able to view and analyze data from all their sources in a quick and agile way.

In addition to Google Data Studio, interactive dashboards can be created with the Power BI tool, which is a very powerful business analysis service created by Microsoft. With this platform you can create your corporate dashboards with the most relevant KPIs and share them with your company.

This tool offers a lot of visualization possibilities and integrates artificial intelligence features, to help you get the dashboard that best suits your needs.

Source: Microsoft Power BI

The use of dashboards offers you a series of benefits such as optimizing your time, not having to enter each tool periodically to consult the data and enter it in an excel. One of the main objectives is to streamline decision-making.

As William Thomson Kelvin (Lord Kelvin) said, “What is not defined, cannot be measured. What is not measured, cannot be improved. What is not improved, always degrades”.

If you are interested in implementing a dashboard for your business, write to us and we will be happy to help.

How can we help you?

If you need more information, do not hesitate to contact us.