UX: How to have efficient and impactful web projects?

When creating a website, it is essential to incorporate the right profiles, since they will determine the success of the project, the number of conversions and the user experience. Therefore, in this article I want to talk to you about the importance of a UX profile participating from the start of a web project to make it a success and, in addition, we save time and money.

To know how to have a successful website, it is essential that we understand what user experience is and how we can make it relevant and impactful by incorporating into the process a UX expert.

What is UX design?

On the one hand, UX refers to the experience that a user has on a digital platform, whether it's a website or mobile application. This experience must be pre-designed in a process in which UX professionals research, create and test experiences that will provide value to the user.

User-focused web projects

In the process of designing a web project, it is essential that the user always be the focus. In this way, we ensure that every aspect of the web is useful, attractive, accessible and, above all, that the information is easy to find.

One of the most common mistakes is that many websites are not designed or created correctly from the start of the project. This means that, later, the user finds a site with a lot of information, without structure and produces an overwhelming feeling that will negatively affect their experience.

This error will not only determine the user's perception of the site, but, due to their poor experience, it will also affect conversions and, therefore, the achievement of business objectives.

To prevent a web project from ending up being an ineffective website, it is very important that a UX expert advises the entire process of creating the site, to ensure that the needs of the users and the business are met and that it is in accordance with the technical requirements of the site.

How to work correctly with the UX in a web project?

To achieve effective web projects, at Novicell we use a work methodology that allows us to save clients time and money who develop web projects:

1. Research: it must be detected who the users are and what their needs, tastes and frustrations are. For this, there must be a joint effort between the UX expert and the customer.
2. Information Architecture: In this phase it is essential that IT and UX work together, since the contents, functionalities and services that the website must have to respond to the real needs of customers will be identified. This way, IT work will be faster, since they will have all the necessary information.
3. Wireframes: models must be made of what the site would look like. The main benefit of wireframes is that they allow validations with clients, tests with users, detection of complexities in the navigation flow and possible improvements. This saves time and money in the creation process.
4. Visual design: the visual components of the site must be added, based on the wireframes already approved by the customer. Here it is essential that you also incorporate SEO professionals who will validate that the site is properly optimized for organic positioning.
5. Test and improvements: In UX, it is essential that experts continuously evaluate the site. For this, user tests must be carried out to be clear about where to make the optimizations.

UX: How to have efficient and successful web projects (Live Webinar)

Rewatch the webinar I gave in which I explained to you Why is it important to incorporate a UX role in building a website, and how it could benefit your business in time and money.

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Benefits of incorporating a UX professional into a web project

Thanks to the strategic vision of a UX professional, it will be possible to create websites and mobile applications that, from the beginning, are in tune with the needs of users, business and technological requirements.

Because, if the creation of digital interfaces is only focused on technological development, users may not understand how they work and it would generate frustration in them, producing a very bad experience.

Also, if the focus is only on the business, the website will be composed mostly of information that speaks only of the company, without providing any value to the user or their needs.

UX makes it possible to improve conversion

Regardless of the state of creation of a website, UX will always influence customer conversion. This discipline works on essential components for website conversions such as forms, site organization, accessibility, and others. And, as we saw previously, it focuses on constantly optimizing its elements through A/B testing, heat map analysis, identifying calls to action that convert more, etc. This has an immediate impact on the success of achieving objectives.

Therefore, when building a website, it is very important to incorporate a UX professional to accompany the entire creation process, to ensure the success of the project and not waste resources or time. In this way, web projects will be created focused on responding to customer needs, but also efficient projects that are strategically designed to achieve conversions and business objectives.

Find out how our customer CertifiedFirst, has managed to increase leads by 300% in 6 months and double the turnover of its online business, through a digital strategy focused on usability and CRO.

If you are creating a new website for your company, you can ask me for personalized advice, I will be happy to help you achieve your goals.

How can we help you?

If you need more information, do not hesitate to contact us.