Do you have or want to change your company's website? Do you know which platform is the most suitable to achieve your goals?

Maybe your Marketing team is in the midst of a debate about whether choose a CMS like Wordpress or Umbraco. If you are in this situation, the questions to ask yourself are the following: What do I want to achieve? What are my objectives?

Both Wordpress and Umbraco offer excellent solutions, but to help you decide, in this article we will try to explain what are the advantages and disadvantages of each of the platforms, but from a more marketing point of view than a technical one.

Advantages and disadvantages of Umbraco and Wordpress

What is Wordpress? 

It is an open source software that allows you to create both a website and a blog. This content management system has become one of the most popular CMS in the blogosphere. The reason for its growth and popularity is due to the ease of use, the templates and plugins available.

Advantages of using Wordpress 

• Simplicity:

Ideal for people who don't like to “chop code”. The platform provides users with a large number of templates and plugins to create and maintain a website by themselves. It is one of the points that has helped to gain popularity among users who are not developers.

• Unlimited resources:

As we have already mentioned, you can choose from a large number of templates and plugins to create your customized website. It should be mentioned that some are free and others are paid.

• Technical Support: 

Wordpress is supported by an active community of developers who help other users to resolve their doubts and problems with the platform. We can find several forums about this CMS.

• SEO Friendly: 

Wordpress and Google get along well. There are a large number of plugins to help promote the positioning of web pages in Google search engines.

Disadvantages of using Wordpress 

As we'll see below, not everything is rosy for Wordpress.

• Safety:

One of the biggest problems with the platform is its vulnerability, it can be infected or attacked due to the large number of incorrectly created templates and plugins. With millions of installations, which is good but at the same time, it is also more appealing to hackers. It is worth mentioning that three out of four hacked websites are Wordpress.

• Need for resources:

Normally WordPress templates are very basic and some plugins must be added to make the page more effective, but at the same time, the more plugins we add, the slower the page will go because it will need more resources.

What is Umbraco?  

It is an Open Source content management platform favored by developers around the world and works on Microsoft infrastructure. It is a complex system to configure, it usually requires a web developer to implement it, but it is fully extensible and the capacity for growth is practically unlimited.

Advantages of using Umbraco 

• Open Source:

Every day improvements are created by a collaborative and dedicated community of developers. In addition to having no cost per use, we have every freedom to modify it for any purpose of use.

• Official Support:

It offers official support from central Denmark or through its worldwide network of Gold Partners.

• Roadmap:

It allows you to start a project quickly. It's perfect for phase 1 of the project, but it's essential to have visibility over the future journey of the CMS to ensure that we are aligned in the next phases of development.

• Very flexible: 

It is capable of managing simple websites or large projects with thousands of pages and large amounts of traffic. It can be customized to meet whatever needs we want.

• Easy to use:

It has been designed to optimize productivity, it is a fast and pleasant system.

• Scalable:

It can be used both for small and simple websites to larger, more complex and professional websites.

• Efficient:

It has different levels and caching strategies that, together with its fast indexing system, improves the performance of the web page.

• Powerful speed:

The new versions of Umbraco have improved the higher loading speed.

Disadvantages of using Umbraco 

Although it's a great platform, it also has its drawbacks.

• You need expert developers: 

The platform has been created and designed more for developers than for users. The usability is debatable, but it would still be better than that of Wordpress.

• There are no Plugins:

Code is required for design changes and new modifications.

Once we have defined the Wordpress and Umbraco platforms, and also their advantages and disadvantages, we must ask ourselves the initial question again, do you know which platform is the most suitable to achieve your objectives? Would you know how to answer it after knowing all the pros and cons of each platform?

Both platforms are very powerful and used by big brands around the world. If what you really need is a professional website that may require a lot of growth, then Umbraco is the best solution (it better supports more complex data structures). On the other hand, if what you need is a web page where the content must be updated daily, such as a blog, then it may be advisable to use Wordpress.

In the end, the decision we make must be based on what the customer expects.

If after reading this article you still have doubts about which platform to choose, it's normal, the choice of a good CMS is essential for your business, and so that you don't get left undecided, you can contact us, we will be happy to answer you so that you are not left with uncertainty.