The importance of optimizing a website for mobile

You're probably reading this article on your mobile phone. Can you view the content correctly? Can you navigate our website without problems? We asked you all this because in this article we want to highlight why it is important to have a page optimized website for mobile devices.

The statistics speak for themselves:

• In Europe, 78 out of every 100 inhabitants have a smartphone.
• Global mobile traffic will grow nearly 8-fold between 2015 and 2020.
• In Spain, the smartphone has surpassed the desktop computer for the first time as the main device for accessing the Internet.
• In Spain, mobile data traffic will increase sevenfold between 2015 and 2020, representing a year-on-year growth of 46%.
• In the world, more than half of the visits received by large search engines already come from mobile phones and 62% of the total time spent by users in the online world is already done on smartphones and tablets.
• 4 out of 10 Internet users say that their main device for accessing the Internet is their mobile
• 75% of Internet use will be mobile in 2017.
• The main devices for accessing the Internet are the mobile phone (37.7%), the desktop computer (31.8%), the laptop (24.3%) and the tablet (5.6%).

Nowadays, we still find many companies that have not adapted their websites for mobile, and if they don't run, they are losing a great opportunity, in addition to causing problems in the short or medium term for their businesses.

Why is it important to optimize a website for mobile?

There are other very important reasons (besides those mentioned above) for companies to optimize their websites for mobile devices, and one of the main reasons is Google.

Google, the world's leading search engine, wants offer the best user experience and, for some time now Prioritize responsive pages.

If a company's website is not adapted for mobile devices, it is less likely to appear among Google's first results when searching from this type of device. This means that the competition can benefit if they have adapted their website for mobile devices and our company has not.

What are the advantages of having a mobile-friendly page?

Here are the main advantages of having your website adapted for mobile devices:

Improve SEO

As we have already mentioned before, Google rewards brands that have a website adapted for mobile devices. Having a responsive web design helps us in visibility in search engines. Since we will only have one URL, the content has to be indexed only once.

Increase the conversion rate and revenue for the company

When the user feels comfortable browsing a website and does not encounter problems, they will feel more determined to choose us over the competition.

Improves the user experience

Users will experience a good experience when visiting a web page on their mobile device they don't have to zoom and move the page with their fingers. This is one of the points we should avoid. Even if it doesn't seem like it, these details are what make a user leave your website and not return.

Reduce costs and maintenance

Once we have created the website and adapted it for all devices, when we want to make a modification we will only have to do it in a single template. Using a single design means that we don't have to make a modification for each of the devices, which saves us valuable time and money.

Load the site faster

This is one of the key factors for Google. If your website is well optimized, it will help you improve your positioning. Pages on mobile devices tend to load faster.

Improve web analytics

Thanks to Google Analytics we will be able to know from which devices they connect to our website, as well as their behavior within it.

What is the main disadvantage of having a mobile-friendly website?

The main disadvantage, although it doesn't have to be, is the development of the website if we don't have the necessary knowledge or we don't have a team of professionals within our company. But at Novicell we have turned it around, we have turned this disadvantage into an advantage. We help you adapt your current website to responsive design, and if you don't have one, then we'll help you create it.

How do you know if a website is adapted for mobile devices?

There are several ways to know if a website is responsive. The easiest way is to increase or decrease the size of the browser window from our computer. If we see that the content is adapting as we change the size, then the web is adapted for mobile devices. On the other hand, if the content is static when we increase or decrease the size, the page is not responsive.

Another way to know if a website is responsive is to visit an exclusive Google page where we will only have to type in our URL and check it.

If your company doesn't have a responsive page yet, don't wait any longer to optimize it for mobile devices. As we have already mentioned, having a responsive page is an essential requirement to be able to have an online presence, and above all, to be well positioned in Google. The most important thing is to ensure that visitors have a good experience when they access your website.

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