The companies that are dedicated to working within the digital world we need to be informed of all the news that is emerging in our sector, a sector that is constantly changing and updated.

In the sector of Internet and New Technologies it is extremely important to train continuously and keep up to date with all the news since the market is going at a breakneck pace.

The same thing happens with our customers, we need to know them, we must find out Where are they, What social networks do they use, What words do they use to carry out your Internet searches, What devices do they use... One of the best ways to meet users is through the Social listening, we need to collect as much information and data of interest from the market and then analyze them to achieve our objectives.

Relevant data within the digital world:

Thanks to new technologies, on the Internet we can find different studies on various sectors. We have been collecting some of the most relevant and curious data in the digital world, specifically about technology, Digital Marketing and social networks.

These data, as we have already mentioned before, allow us to better understand the users who connect to the Internet and how they operate within the digital world, and then prepare an optimal digital strategy.

It's worth mentioning that at Novicell we help you build your effective digital strategy, with our Digital Roadmap service, through which we create an efficient plan, based on your business needs with the objective of adopting and using both technological tools and marketing strategies to improve your processes, products and services, thus successfully achieving your business objectives.

Let's continue with the interesting facts about the digital world.

Digital Curiosities

• 52% of all Internet traffic is created by bots (both harmless and malicious).
• Every day they are carried out approximately 5.5 billion Google searches.
• Between 16% and 20% of daily searches performed on Google are original and have never been done before.
• For a single query, Google uses 1,000 computers in 0.2 seconds to provide a result.
• There are 370.1 million registered domains in the world.
• The most used domain extension in the world is.com with 148.7 million.
• The high use of the domain extension .tk (Tokelau), an archipelago of New Zealand) stands out with 27.5 million, one of the favorites of cybercriminals.
• The extension of Most used domain in Spain It is .es (95.01%) followed by .com.es (4.14%), org.es (0.57%).
• 78% of Spanish SMEs did not have a website in 2020.
• 49% of Spanish SMEs digitized their business during the lockdown.
• Since the beginning of the pandemic, more than 36% of Spaniards have started to make their regular purchases in online stores instead of physical stores.
• Los products and services that are most purchased online are: Entertainment (68%), technology (66%), food (62%).
• If Amazon's website were down for an entire day, unable to sell anything, it would lose 360 million euros.
• Apple lost 29 million euros in app sales on the App Store when it crashed for twelve hours in 2015.
• Los most visited websites internationally According to a similar website they are (in order): Google, YouTube, Facebook, Twitter, Instagram, Baidu, Wikipedia, Amazon, Yahoo and Yandex. (Adult pages have not been taken into account. These occupy eighth, ninth and tenth place in the top ten of the most visited pages worldwide (with an average of 10 minutes). Netflix is in the nineteenth position.
• Los most visited websites in Spain according to similarweb (in order they are): Google.com, YouTube, Facebook, Google.es, Twitter, Amazon, Instagram, Live.com, Wikipedia, Marca, El Mundo, El País, La Vanguardia (Adult pages have not been taken into account. In the case of Spain, it would rank eighth in the Top Ten of the most visited pages).
• The most searched for on Google during 2020 in Spain was: Coronavirus, US elections, classroom, the league and Kobe Bryant.
• The most sought after recipes and foods in 2020 due to the pandemic were: homemade bread, sourdough, churros, fresh yeast and homemade donuts.

Mobile Device Statistics

• In the world there are 5.19 billion unique mobile users.
• Spain is the country with the most smartphones per capita in the world (92% of Spaniards have at least one smartphone).
• The main device for accessing the Internet is the mobile phone (49%), followed by the laptop and desktop computer (47%), tablet (3.3%) and other devices (0.08%).
• 38.8% of users leave a website if it is not adapted for smartphones.
• 53% of smartphone users leave a website if it doesn't load in less than 3 seconds.
• In Spain, users (between 16 and 64 years old) spend an average of 5 hours 41 minutes browsing the Internet, 1 hour 51 minutes using social networks, 3 hours 11 minutes watching television, 1 hour listening to streaming music and 54 minutes playing the console.
• On average, Spaniards have 16 apps installed.
• The preferred apps in 2020 were (Google Play and App Store download number in Spain): TikTok (8.4M), Whatsapp Messenger (6.6), ZOOM Cloud Meetings (6.4M), QR & Barcode Reader (6.4M), Google Meet (5.3M), Instagram (4.6M), Amazon Prime Video (4.5M), Amazon Shopping (3.4M), Google Keep (3.3M), Fast Scan (3.2M).

Chatbots and Smart Speakers Statistics

• There are more than 300.00 chatbots on Facebook.
• 40% of Millennials chat with a chatbot on a daily basis.
• Las Top industries that benefit from chatbots they are real estate, travel, education, health and finance.
• Chatbots can answer 80% of standard questions.
• Only 0.5% of B2B companies are using chatbots.
• 64% of Internet users say that 24-hour service is the best feature of chatbots.
• In relation to E-commerce, 34% of users prefer to answer AI (Artificial Intelligence) questions through chatbots or virtual assistants.
• 42% of companies that use chatbots are B2C.
• Alexa now works with more than 20,000 smart home devices representing more than 3,500 brands.
• Google Assistant is the most multilingual assistant with 30 languages, compared to 20 for Siri or 8 for Alexa.
• 71% of users of Smart speakers use the device at least once a day.
• The voice assistants with the highest impact in the market are (ordered according to the score obtained in the “Voice Platform Impact Rating” 2020): Amazon Alexa (110.2), Google Assistant (97.3), Apple Siri (38.3), Samsung Bixby (25.5), SoundHound (11.0).

Digital Marketing Statistics

• The most expensive word in Spain is “Mysql Import” at a cost of $82.57 per click.
• The sectors that represent the highest investment in paid advertising in Spain are software (26.7%) and leisure (26.7%).
• 33% of digital marketing departments use paid advertising to increase their brand recognition.
• 4 of the 15 most expensive keywords in Spain are about locksmith services.
• More than 100 billion emails are sent daily.
• 57% of users would not recommend a company with a website poorly adapted for mobile devices to anyone.

If you are looking for an expert developer of highly effective websites, or perhaps you need a designer specialized in creating attractive and conversion-oriented user experiences. Do not hesitate to contact us. We have an exceptional team comprised of Talented developers and web designers. Our team has in-depth knowledge and extensive experience in creating websites and applications that are meticulously designed to drive conversion. We're here to turn your ideas into an impactful and successful digital reality!

Social Media Statistics

• There are 3.8 billion active users on social networks (almost half of the Earth's inhabitants).
• The average daily time spent on WhatsApp is 1h33m and 1h27m on Spotify.
• Facebook is the social network with the most users (2.6 billion monthly active), followed by YouTube (2 billion) and Whatsapp (1.6 billion).
• The most used social networks in 2020 are: Whatsapp, Facebook, YouTube, Instagram, TikTok, LinkedIn and Twitter.
• 3 out of 10 users have left a social network in the last 12 months.
• The networks with the highest abandonment rate are: Snapchat, Twitter and Telegram.
• The Prime Time for connecting to social networks is from 8:30pm to 12:30am.
• 81% of users admit to being a fan or following a brand on social networks.
• 1 in 3 users say that brands that have a profile on social networks generate greater trust in them.
• 59% of users usually search for information on social networks before making an online purchase. 

Twitter Statistics

• 330 million monthly active users.
• 500 million tweets generated per day.
• August 23 marked the 13th anniversary of the hashtag.
• On average, more than 125 million hashtags are shared per day..
• The hashtag #COVID19 was the most mentioned this year (tweeted more than 400 million times worldwide).
• One of the most popular hashtags of the year in Spain was: #YoMeQuedoEnCasa.
• The average time spent per day on Twitter is 3 minutes and 39 seconds.
• 80% of active users access from their mobile devices.

Facebook Statistics

• It has surpassed 2,740 million users.
• Facebook turns 16 and turned 16 in 2020.
• The average time spent per day on Facebook is 58 minutes.
• 80 million companies use Facebook pages.
• The engagement rate of a Facebook post is 3.91%.
• The average organic reach of a post is 6.4% of likes on a page.
• 24.2% of Facebook pages use Facebook ads.
  
• 44% of the potential reach of Facebook ads are women and 56% are men.
• More than 350 billion photos have been uploaded.

Instagram Statistics

• More than 1 billion monthly active users.
• It has 58 times more engagement per follower than Facebook.
• The average time spent per day on Instagram is 0h53m.
• According to Instagram, only 15 million people can receive advertising in Spain.
• 68% of users interact with brands on a regular basis. 
• In 2020, the most used hashtags on general topics were: #love, #instagood, #fashion, #photooftheday, #beautiful, #art, #photography, #happy, #picoftheday, #cute.

LinkedIn Statistics

• 690 million registered users.
• In March 2020, professionals viewed more than four million hours of LinkedIn Learning content, an increase of nearly 50%.
• The average time spent per day on LinkedIn is 0h31m.
• Hubspot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter.
• 94% of B2B marketers use LinkedIn to share content.
• 80% of leads on B2B social networks come from LinkedIn.

YouTube Statistics

• More than 2 billion registered users log in every month.
• Users watch 1 billion hours of videos every day (billions of views). 
• YouTube can be used in more than 80 different languages.
• 87,000 videos are uploaded per day.
• 70% of YouTube views come from mobile devices.
• It is the second most popular website on the entire Internet.
• The content that is most sought after is musical content.
• The average amount of time spent per day on YouTube is 1h10m.
• The most watched video in YouTube history is the English version of the children's song “Baby Shark Dance” with 7.5 billion views, followed by Luis Fonsi's Despacito music video with 7.11 BILLION views.
• The most popular sectors on YouTube are: Media and Entertainment, Technology, Automotive, Food and Beverage, and Fashion and Accessories.
• The most popular brand on YouTube 2020 was Netflix, with 17.6 M subscribers.
• 95% of the most watched videos are musical.
• “How to...” videos have grown 70% over the past year.

Pinterest Statistics

• 450 million monthly active users.
• The average time spent per day on Pinterest is 0h39m.  
• 70% of its users are women.
• 55% of users use the platform to search for products.
• 77% of users have discovered a new brand or product within the platform.
• Two out of every three pins are from a company website.

TikTok Statistics

• TikTok has more than 800 million monthly active users worldwide.
• It has more than 2 billion downloads (between Google Play and the App store).
• In Spain, 14 million downloads have been made.
• The average usage is 52 minutes a day.
• TikTok is available in 155 countries and 75 languages.
• American dancer Charli d'Amelio is the most followed TikTok user with more than 103.3 million followers, followed by fellow dancer Addison Rae with approximately 72.2M followers.
• The most watched video of 2020 on TikTok is by the tiktoker Bella Poarch with 532M views and lasts only 10 seconds.

Whatsapp Statistics

• 450 million monthly active users.
• It was the most downloaded application in 2019 with more than 850M downloads worldwide.
• During the third quarter of 2020, Whatsapp was downloaded around 140M times.
• Whatsapp is the most used messaging app (96% in Spain).

As you have seen, within the world of Marketing there are a lot of data and statistics, and in this article we have only given a small sample.

But what is most relevant is not the data itself, but rather in our ability to use and analyze it effectively. A well-executed analysis allows us to understand our users in depth, make informed decisions and adjust the digital strategy in order to achieve our goals.

In Novicell, we have a wide range of techniques for lead capture and highly trained professionals in the data analysis. Our job is to transform this data into valuable knowledge that, in turn, enhances the performance and benefit of companies. We're committed to helping you make the most of your digital strategy, using available information to drive the success of your business.